Summary
Overview
Work History
Education
Skills
Websites
Family
Personal Information
Languages
Timeline
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Mayukh Mazumdar

Mayukh Mazumdar

Bangalore

Summary

15+ years that reflects pioneering expertise & success in Sales & Marketing, Operations, Business Development, Category and Channel Management. Proven expertise in formulating strategy with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully. Implemented various operational and category plans to meet P&L objectives. Tracked and excelled Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans with Operational Excellence, Business Planning, In- Store Marketing Activations, Customer Experience, Training and Mentoring cross- functioning teams with Sustainable Top-Line and Bottom-Line Focus driving Organizational Value and Performance. Forward-thinking Manager with comprehensive experience implementing new processes and managing and planning innovations. Bringing outstanding problem-solving and abilities paired with in-depth knowledge of policies and procedures. Polished in evaluating employee performance and overseeing key projects.

Overview

4
4
years of professional experience

Work History

Sr. Manager~ Health, Beauty and Personal Care-Dual Role

RELIANCE RETAIL
Bangalore
- 12.2024
  • Actively worked for the launch of Beauty and Personal Care for the company’s E-Commerce venture (AJIO.com)
  • Successfully launched a dominant assortment of brands, seller and vendor partnerships to provide a superior and differentiated customer experience
  • Coordinated with multiple cross functional verticals in accordance with legal compliances to facilitate import brands
  • Worked in stabilizing the offline plans for SIS and non-SIS for beauty and fragrance category in line with the over-all channel objectives.

Sr. Manager~ Sales, Operations and Training

RELIANCE RETAIL
Bangalore
11.2019 - 08.2020
  • Spearheaded category operations of Beauty SIS counters of Trends
  • Strategized on differentiated unique assortment with targeted merchandise range, width and depth, pricing architecture with constant sales analysis
  • Envisaged long term brand vision post focus group interactions and dip-stick studies to accurately position as a beauty stopover
  • Instituted robust front-end and back-end capabilities and established store design layout and planogram vis-à-vis furniture/fixtures/look and ethos
  • Deliberated with brands on sales strategy and negotiated on aspects of space allocation, joint promotions, range presence towards achieving annual targets
  • Designed and implemented in-store marketing activations with stakeholders towards building high brand recall Programs and Enhanced Customer Experience
  • Curated performance measurement tools and training manuals for brand staffs.

Senior Field Manger Karnataka

Smollan India Pvt. Ltd
12.2017 - 10.2019
  • Spearheading the tertiary and secondary sale & marketing of HUL Colour Cosmetic Division in specialized channel
  • Consistently promoted with enhanced portfolio of both MT and GT channel
  • Successfully promoted Beauty and Cosmetic products in the top National hypermarket channel and in the national mini market channel as well as in the traditional market deriving Annual avg
  • Of 48 cr revenue with 30% YoY growth
  • Executed extensive product, sales & soft skills training for 300+ beauty advisors enhancing brand experience and conversions
  • Implemented various RnR and onboarding programs for the associates to reduce attrition and increase manned days.

Field Manger Bihar and UP East

Smollan India Pvt. Ltd
06.2016 - 11.2017
  • Stabilizing and enhancing the business HUL Colour Cosmetic (Lakme and Ponds) with focus in GT and Rural market
  • Lead a team of 200+ associates comprising of the best makeup artists and specialist’s advisors in the region
  • Structured sustainable-scalable capabilities documented operations and functional manual to maintain health and hygiene of the business
  • Working on re-layout of the Over the Counter (OTC) category shelf for better visuals and more shelf space that went on to be implemented in all stores
  • Designed up-selling and cross-selling marketing promotions reducing inventory and maximizing sales and programs enhancing brand experience and conversions
  • Created a framework for review mechanism to design up-selling and cross-selling framework in stemming revenue leakages and minimizing forecast deviations delivering Annual avg of 30 cr and YoY 25% growth.

Sr. Manager~ Beauty and Personal care

RELIANCE RETAIL
Bangalore
11.2019
  • Lead the launch and expansion of new emerging categories of beauty and personal care for the Organization
  • Formulated an Org-Structure in line with the category requirements, to support new business
  • Strategized the launch of new Internal Brands and External Brands across segments in line with the customer needs and position the format as a category destination
  • Collaborated with cross functional teams – Marketing, Space Planning, Store Design, Finance and Operations to get the necessary support to launch new brands, expand and operate the category such that it is financially viable to scale up
  • Leading sales and operations for beauty, fragrance & personal care generating revenue of 100 cr.

Area Sales Manager

Vodafone Spacetel Limited
Agartala
  • Managed sales & marketing operations, increased sales growth and took initiatives like GTM strategy in order to achieve business goals
  • Worked with channel partners to develop agreed business development plans entailing lead generation activities
  • Provided consistent partner / distributor management to ensure partners developed their sales, pre-sales targets
  • Lead, trained & monitored performance of the team members for maintaining excellence in operations and business development
  • Extended business by setting up Distributors and Micro Distributors in record time months resulting in 22% YOY growth in business
  • Achieved highest revenue growth for FY 2015-16 worth INR 3.2 Crs
  • And highest net addition
  • Received multiple awards and recognition in various Revenue and KPI parameters.

Area Executive

ITC Limited
Kolkata
  • Explored potential business avenues & managed sales and marketing operations for achieving the business targets through increase in sales and productivity
  • Initiated market development efforts to increase of pre-defined WOD/activation plans (quantitative & qualitative) and minimizing leakage through FIFO, OTIF and superior in store visibility and trade loyalty initiative
  • Appointed New business accounts / Trade and channel partners in both urban and rural market to expand revenue and product reach
  • Actively participated in the market level execution and route level plan for the launch of various news Brands and categories like Fiama, Engage , Sunfeast , Bingo , Candyman etc as part of company expansion plan
  • Effectively implemented Tech performance enhancement tools for salesman and trade partners
  • Worked in Foods, Personal Care and Loyalty vertical
  • Recognized with various National and zonal level.

Education

PGDBM (Marketing) -

New Delhi Institute of Management

B.Com -

SA Jaipuria College, Kolkata University

Digital Marketing -

Narsee Monjee Institute of Distance Education

Leadership and Emotional Intelligence -

ISB Hyderabad

Brand Management: Aligning Business, Brand and Behavior -

University of London

AI for everyone -

DeepLearning.AI

Skills

  • Strategic Planning
  • Operations Management
  • Business Development
  • Marketing
  • Key Performance Indicators
  • Time Management
  • Brand Management
  • Team Leadership
  • Interpersonal Skills
  • Adaptability
  • Problem-solving aptitude
  • Decision-Making
  • Adaptability and Flexibility
  • Multitasking
  • Problem-solving abilities
  • Reliability

Websites

Family

Wife & Son.

Personal Information

Age: 41

Languages

English, Hindi & Bengali

Timeline

Sr. Manager~ Sales, Operations and Training

RELIANCE RETAIL
11.2019 - 08.2020

Sr. Manager~ Beauty and Personal care

RELIANCE RETAIL
11.2019

Senior Field Manger Karnataka

Smollan India Pvt. Ltd
12.2017 - 10.2019

Field Manger Bihar and UP East

Smollan India Pvt. Ltd
06.2016 - 11.2017

Sr. Manager~ Health, Beauty and Personal Care-Dual Role

RELIANCE RETAIL
- 12.2024

Area Sales Manager

Vodafone Spacetel Limited

Area Executive

ITC Limited

PGDBM (Marketing) -

New Delhi Institute of Management

B.Com -

SA Jaipuria College, Kolkata University

Digital Marketing -

Narsee Monjee Institute of Distance Education

Leadership and Emotional Intelligence -

ISB Hyderabad

Brand Management: Aligning Business, Brand and Behavior -

University of London

AI for everyone -

DeepLearning.AI

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Mayukh Mazumdar