Dynamic leader with 10 years of experience in category management, program management and stakeholder engagement. Expertise in driving Quick Commerce initiatives that resulted in substantial revenue growth and improved product strategy.
Overview
10
10
years of professional experience
Work History
General Manager, Quick Commerce
Croma (Infiniti Retail Pvt. Ltd.)
Bangalore
07.2024 - Current
Launched Electronincs Quick Commerce via BigBasket, scaled to 200cr INR ARR in 9 months.
Led a team of 8 members to achieve Annual Operating Plan (AOP) objectives.
Managed P&L, selection, pricing, inventory, merchandising, CRM, catalog for electronics.
Developed product roadmap for Quick Commerce to enhance future offerings.
Coordinated stakeholder management across multiple organizations to align strategic goals.
Integrated group capabilities to streamline electronics access for consumers within 10 minutes.
Lead Programs (Ecommerce)
Tata Digital + Croma (Infiniti Retail Pvt. Ltd.)
Bangalore
06.2022 - 06.2024
Led a team of four members to enhance search, payments, returns, cancellations, omni-channel initiatives, and the product roadmap for Ecom.
Implemented a new Elastic Search, increasing search click-through rates by 40%.
Improved payment success rate by 30%, and net revenue realization by 15%.
Incorporated new instruments to unlock additional customer cohorts.
Managed fraud risk for platform, mitigating unexpected behavior effectively.
Collaborated with supply chain, CX, and product teams to achieve business objectives.
Business Development Manager
Flipkart
Bangalore
12.2020 - 05.2022
Own revenue, inventory, manpower planning, and forecasting for Flipkart Quick.
Identified trends and filled gaps to improve category conversion via new initiatives.
Collaborated extensively with Supply and BizFin for the achievement of Category Revenue.
Developed a pricing strategy to drive conversion, revenue, and margins.
Own catalogs, content management, and CRM for category to drive traffic and conversion.
Revenue Manager
Bounce
Bangalore
11.2019 - 12.2020
Redesigned revenue processes to enhance new user acquisition and activation rates.
Executed CRM, digital, and offline marketing strategies to attract new users.
Analyzed trends and addressed gaps to reduce unpaid dues and refunds.
Collaborated with finance, marketing, and supply teams on budgets and campaign initiatives.
Identified fraudulent activities to mitigate asset safety risks.
Facilitated payment partnerships and successfully closed market partnership agreements.
Revenue, Operations & Project Management
OYO
09.2015 - 10.2019
Designed solutions to drive business growth for OYO Homes portfolio.
Improved revenue across verticals and established new offline sales channel.
Conducted data analysis to identify trends, patterns, and core issues affecting performance.
Managed inventory and vendor relations for over 250 OYO properties.
Led a team of 13, ensuring accountability for operational metrics including Cx and audits.
Oversaw escalations, shift management, and training initiatives for 4000 keys and 2500 check-ins.
Education
Mining Engg -
IIT BHU
Varanasi
05.2015
Skills
Category management
Program management
Product strategy and roadmap
Stakeholder management
Team leadership and development
Accomplishments
0 to 1 Scale-up of Quick Commerce
Search CTR Improvement by 40%
PSR Improvement by 30%
Reduced Dues by 50% & Refund by 75%
Improved TAT of KYC Verification by 80%
Improved User Acquisition Funnel by 100%
Consistent Achievement of AOP Targets & 2x Growth in Top-Line Revenue.
50 Lacs Conversion starting from Scratch for Offline Sales Support