MAYUR BORA

• Responsible for sales, profitability, growing the business and building the brand profile with a focus on widening distribution into South East Asia and Middle East markets.
• Role focuses on direct sales to key accounts throughout Asia & Middle East including; Go Sports, Sun & Sand Sports, Royal Sporting House, Sports Direct, PT-MAP, etc. Also manage a portfolio of key distributors who are market leaders within their country.
• Established a network of strategic partners within the region to support continued growth in international markets.
• Developing the Group strategic process. Working with the multiple partners & offices to build a global coherent strategy, managing detailed plans that can be put into action logically.
• Creating and implementing Asia & Middle East sales strategy, whilst continuing to have a creative input in the Group’s worldwide product portfolio.
• Forecasted product sales to achieve quarterly and annual objectives.

• Sales responsibility for Southeast Asia Pacific region, Countries Included - India, Australia, Singapore, Sri Lanka, Thailand, Vietnam, Philippines, Indonesia, Pakistan, Nepal, Bangladesh, Mauritius, Maldives, Hong Kong, Malaysia & Cambodia
• Relocated to Hong Kong in May 2018 to manage RFE's South Asia-Pacific Business for our licensed brands (Reebok & Adidas), with my role focusing on managing portfolio of SEAPAC customers
• Create RFE's business plans for SEAPAC region each year, covering strategy, business model, sales forecast for each distributor and direct sales key accounts, category breakdown, P&L, and pricing
• Adapted sales strategy across South East Asia, generating upwards of US$5.5million in overall sales.
• Constantly monitor the progress of each partners' performance to business plans, suggest improvements and report to RFE
• Present new Sales budget and P&L for South East Asia Pacific, for each financial year
• Regularly travel to all international markets to conduct market research, sales and forecast planning and maintain strong relationships with distributors
• Profiled & targeted prospective territory within and beyond existing customer base.

Sales responsibility for Southeast Asia region

Countries managed - India, Sri Lanka, Thailand, Vietnam, Philippines, Pakistan, Nepal, Bangladesh, Mauritius, Maldives & Cambodia

• Exceeded annual sales targets consistently by proactively identifying untapped markets and pursuing new client leads.

• Managed primary & secondary sales of cricket, fitness & sports accessories' (luggage, watches & bags)
• Budgeting and Sales Planning for the entire category, Identify and develop new business opportunities to grow the categories
• Strengthening the distribution network & infrastructure of distributors and C&F's to increase the width and depth of availability of all company's products across various channels
• Analysis and improvement of distributor sales, inventory management, consequently increasing cash flow
• Coordinated and liaised with cross functional teams and various verticals to ensure proper reporting and execution

• Managed distribution network and mono retail sales, extensive travel across the region to ensure smooth functioning of the business through various distributors, dealers, brand stores, premium accounts, generation of new business.
• Established relationships with decision makers within top retailers, key accounts and other channels.
• Generated monthly and annual sales reports.

• Nominated in the Top Talent Programme (Top 1% of IBM work force) for 2 consecutive years
• Acting as a channel between the management and the agents for proper flow of information. Managed agent productivity/daily reports, client visits
• Key member of business projects for improving Business LOB C-SAT
• Training, mentoring & monitoring the performance of team members to ensure efficiency in process operations