Mayur Chandra

• Spearheading Brand and Digital Marketing Communication from the agency side for the Auto giant
• Have launched NEXA and car brands over the last few years
• Apart from leading the business from the agency front, I have also been contributing in experiential and design planning - focused on delivering a consumer experience that integrates brand communication with retail, design, digital and events in addition to what is understood as mainstream communication
• Created a Digital Set-Up including Social Media Capabilities in Hakuhodo
• Created a diversified team encompassing Tech, Media, Social Media, Hyperlocal
• Created an influencer cell in-house
• Grew digital wing by 50 %
• Added new revenue streams for additional revenue generation

TEAM SIZE HANDLED : 25

TEAM SIZE HANDLED : 40

MEDIA : 5

SOCIAL MEDIA : 8

ACCOUNT MANAGEMENT : 10

TECH : 7

CREATIVE : 10

• Nestle - Launched Baby & Me, Start Healthy Stay Healthy and global initiatives
• UNICEF, NACO - Led projects like copper T, Aids Control
• Coca-Cola - Launch KOL and Advocacy initiatives
• Omron
• Awarded McCann Excellence Award - Rising Star at McCann World Group, September 2013 (for the best young talent in the agency)
• Battle Honors (2 times for Breastfeeding Campaign and 1 time for 1000 days) - Global Nestle Award Show for the best work across markets

• AIRCEL - launched MNP, Data and Voice campaigns, World of Possibilities MS Dhoni initiative
• Save Our Tigers - led cause marketing initiative
• Bronze Effie 2010- Save our Tigers campaign

• MTS - Launched this brand across 12 circles in India
• Videocon (Consumer Electronics)
• Bata (Lifestyle)
• Mother Dairy

• IBM (increased employee engagement by 20%)
• IBM Daksh (reduced attrition through internal communication by 30%)
• AMEX (American Express) [designed internal employee engagement strategy to boost employee satisfaction]
• Swatch Group