MAYUR SACHDEVA
Business Development | Legal
Noida
Summary
Results-driven Business Development and Sales Leader with 13+ years of experience in EdTech, FinTech, and Legal sectors. Proven track record of scaling revenue from 2 Cr to 8 Cr (300% growth) through strategic team building, sales operations excellence, and client acquisition. Expert in building and leading high-performing teams, P&L management, and driving exponential business growth in competitive markets.
Overview
13
13
years of professional experience
Work History
Director - Sales
Addictive Learning Technology Limited (LawSikho & Skill Arbitrage)
09.2023 - Current
- Leading cross-functional teams comprising 3 Associate Directors, 5 Team Leaders, and 20 Academic Counselors to drive organizational sales objectives
- Spearheading revenue-generating teams that consistently delivers 75% of company revenue (approximately ₹4-5 Crores monthly)
- Heading Revenue Collections, Financial Operations (Fin-Ops), and International Sales divisions with full P&L accountability
- Achieved 300% revenue growth, scaling operations from ₹2 Crores to ₹8 Crores through strategic team expansion and performance optimization
- Built and scaled International Sales Team from ground up to ₹1 Crore monthly revenue within eight months
- Responsible for end-to-end operations including hiring, training, performance management, and daily operations across three business units
- Implemented data-driven sales strategies and performance tracking systems to maximize team productivity and revenue realization
AVP Strategic Partnerships / Business Development Lead
Credence Web Technologies Pvt. Ltd.
01.2022 - 08.2023
- Drove strategic client acquisition initiatives targeting EdTech companies, test prep centers, schools, and coaching institutes in FinTech sector
- Successfully onboarded 56 new clients including industry leaders such as Upgrad, Team Lease EdTech, Great Learning, and Ascent International School
- Managed and expanded relationships with 7 vintage clients, ensuring significant volume increases and revenue retention
- Collaborated with internal marketing teams to develop compelling marketing collaterals and sales enablement materials
- Established strategic partnerships that drove business growth and market penetration in competitive EdTech financing landscape
Head of Sales & Admissions
Counsel India Services Pvt. Ltd. (Counsel India)
09.2021 - 12.2021
- Led high-performing sales team of 13 executives, achieving 100% revenue growth within 2 months
- Implemented comprehensive sales operations framework including CRM deployment, productivity tracking, sales pipeline management, and lead allocation systems
- Designed and delivered training programs covering call structuring, product knowledge (9 courses), counselor onboarding, follow-up strategies, and closing techniques
- Established 5 new revenue channels: 2-day workshops, big-ticket sales, collections vertical, reference sales, and up-selling programs
- Recruited and trained 8 counselors (4 Senior, 4 Associate) achieving full productivity within one week to stabilize team at 15 members
- Developed high-value course product priced at ₹1,00,000 and secured financing partnership with Credence for EMI facilities
- Drafted and implemented performance-based incentive policy while eliminating short-selling practices, resulting in improved revenue realization
Head of Sales
Addictive Learning Technology Limited (LawSikho)
10.2020 - 09.2021
- Led sales team of 9 executives, achieving consistent revenue doubling every quarter during COVID-19 pandemic
- Managed comprehensive sales operations including lead allocation, daily admission tracking across 40+ courses, and LMS access coordination
- Monitored daily productivity metrics and enabled team members to consistently achieve daily, weekly, and monthly targets
- Conducted quality assurance for all counseling calls ensuring adherence to established standards and best practices
- Scaled team from 9 to 12 members by hiring and training 3 Senior Counselors, 2 Associate Counselors, and 2 Chat Associates
- Established strategic partnerships with 2 private law colleges as upskilling legal education partner
Proprietor
Rajasthan Law House
08.2013 - 10.2019
- Founded and managed legal publishing company, leading sales team of 7 executives and editorial board of 12 authors across India
- Established productive partnerships with prestigious organizations including Rajasthan State Judicial Academy, Bar Councils of Rajasthan, Maharashtra and Goa, Police Academy Rajasthan, and various NGOs
- Authored and hold copyright for 100+ legal publications in English and Hindi, facilitating sale of over 1 million copies annually for 5 consecutive years
- Maintained strategic relationships through book launches and networking with senior officials across judicial and legal education institutions
- Managed vendor relationships with booksellers and publishers nationwide to optimize distribution and market reach
Legal Associate
QuisLex Legal Services Private Limited
04.2013 - 08.2013
- Conducted comprehensive document review and contract management for leading Legal Process Outsourcing firm
- Analyzed legal documents, ensured compliance, and supported contract lifecycle management processes
Education
Bachelor of Social Legal Sciences (B.S.L., LL.B.) - Law
D.E.S. Law College, University of Pune
Pune, Maharashtra04-2013
Skills
- Revenue Growth & P&L Management
- Team Building & Leadership
- Business Development & Sales Strategy
- Client Acquisition & Retention
- Sales Operations & CRM Implementation
- Performance Metrics & Analytics
- Inbound & Outbound Sales
- Training & Development
- Content Marketing & Networking
- Strategic Partnerships
- Sales funnel management
- Deal closing
Timeline
Director - Sales
Addictive Learning Technology Limited (LawSikho & Skill Arbitrage)
09.2023 - Current
AVP Strategic Partnerships / Business Development Lead
Credence Web Technologies Pvt. Ltd.
01.2022 - 08.2023
Head of Sales & Admissions
Counsel India Services Pvt. Ltd. (Counsel India)
09.2021 - 12.2021
Head of Sales
Addictive Learning Technology Limited (LawSikho)
10.2020 - 09.2021
Proprietor
Rajasthan Law House
08.2013 - 10.2019
Legal Associate
QuisLex Legal Services Private Limited
04.2013 - 08.2013
Bachelor of Social Legal Sciences (B.S.L., LL.B.) - Law
D.E.S. Law College, University of Pune
INTERNSHIPS & TRAINING
- Trilegal, New Delhi Legal Intern | November 2011 Researched Companies Act 1956, Indian Electricity Act 2003, Customs Act 1962, and FDI provisions. Assisted in due diligence verification, drafted legal documents, and prepared research on Core Investment Companies.
- Lex Orbis, New Delhi Legal Intern | May - June 2011 Worked in Trademark department on filing applications, assignments, and recordals. Conducted trademark searches and researched encryption technology, insurance, and consumer protection laws.
- Dr. Ashok Soni Associates, Jodhpur Legal Intern | April - June 2012 Assisted in drafting agreements, affidavits, deeds, licenses, and client correspondence, specializing in Intellectual Property Rights matters.
SPEAKING ENGAGEMENTS & WEBINARS
- Guest Lecture on "Blockchain Technology" at Institute of Law, Nirma University, Ahmedabad
- Webinar: "How to Initiate Client Conversations" - Speaker
- Webinar: "How to Draft a Great Proposal to Your Prospective Client" - Co-Speaker with Bhupen Garg
- Webinar: "How to Engage a New/Existing Client" - Speaker
- Webinar: "How to Grow Your Solo Law Practice 2X in 6 Months" - Co-Speaker with Shubham Bansal