Mayur Verma

• Develop and execute brand strategies for clients on Amazon platform and other Marketplace.
• Manage client’s brand presence and reputation on Amazon Seller Central and Vendor Central.
• Manage client’s Advertising budgets and leverage data across all marketing channels and campaigns to achieve scale and efficiency.
• Conduct market research and analyze consumer behavior to identify trends and opportunities for brand growth.
• Use the consumer insights, competitor analysis, market & business needs to evolve the best in class strategy.
• Drive sales from all digital channels to all assigned client’s account, with clearing defining acquisition and retention plan.
• Build and manage client’s marketing calendar with offers and promotions working alongside client and Creative team. Optimize product listings, content, and search keywords to increase visibility and sales performance on Amazon
• Monitor competitor activities and develop counter-strategies to maintain brand competitiveness
• Collaborate with cross-functional teams including marketing, sales, and supply chain to drive brand performance.
• Own design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions.
• Lead daily, weekly, monthly and quarterly performance reviews of clients with Internal Leadership and external clients.
• Stay up-to-date with industry trends and Amazon's policies and updates
• Mentored junior team members, fostering professional growth and development while reinforcing positive work environment.

• As Ecommerce Specialist, I was responsible to build, drive and optimize Amazon marketing campaigns.
• Worked on keyword research and SEO, product listing audit, and optimization and develop, drive and execute eCommerce plans that improve conversion and performance.
• Performed market and competitor research and analysis and compile and deep-dive data reports from multiple sources.
• Interprets trends and makes recommendations to relevant stakeholders based on performance data.
• Identify opportunities to drive incrementally to existing strategy and create written copy for Amazon product listings.

• I have to look upon various sellers advertising accounts
• Ensuring that their product gets ample amount of visibility on the platform through Sponsored Products, Sponsored Brands & Stores including all campaign edits
• Help them in the creation of new campaigns (automatic or manual) depend on their needs
• Optimizing existing campaigns by managing bids, daily budget & choosing the right keywords and strategy
• Boosted sales numbers with proactive account servicing and diligent relationship-building
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.

● As a Digital Marketing Specialist, my role is to track, report and optimize key business metrics across different channels using a variety of tools.

● Manage all SEO efforts to ensure constant improvement in

organic traffic and organic business volumes, attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.

● Optimize all paid ads campaigns across Facebook, Twitter, LinkedIn and Google to get the max number of conversions at the best possible ROI.

● Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels.

● Implement innovative ideas and growth hacks to drive more business.

● Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

● Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.

• Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
• Handling Companies Paid Campaign(Fb ads, LinkedIn Ads, Google PPC campaign) in order to drive business and generate leads
• Building Strategy for Companies Development and also taking care of companies social media presence and SEO activities
• Observing the right strategies for business and implementing it

• Led projects to redesign web pages, diversify strategies and revitalize social media presence
• Monitored online trends, conversations and innovations to optimize strategies
• Worked on various Digital Marketing projects including
• Commerce, Home Furnishing, Tours and Travel, Education, etc
• Implementing effective SEO/SMO strategies on projects like Meluha and Benerg with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic
• Also maintaining paid campaigns for clients like touropick.com, benerg and blueaspire.

• Learned about various topics of digital marketing i.e
• Seo, smo, sem, google adwords, google webmaster tools, google analytics, ppc,google adsense
• Performed market analysis and researched latest trends
• Tracked social media trends and adapted to attract target follower demographic.