MAYURESH BASSI
Mumbai
Summary
Strategic manager known for high productivity and efficient task completion. Possess specialised skills in strategy, team leadership, and conflict resolution. Excel in communication, adaptability, and problem-solving to achieve organisational goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Group Brand Solutions Manager
Schbang
Mumbai
09.2022 - Current
- Brands Handled: Reliance Jio, Crompton Greaves, and Aditya Birla Group.
- Managed legacy clients and generated business worth Rs. 3 crore.
- Supervised and led strategic marketing presentations for retainer brands and new businesses.
- Built a robust team of 11 individuals through various process settings, training camps, and bonding sessions.
- Led end-to-end development and marketing for the tech platform Jio VIP Box for the Indian Premier League, winning 16 awards across multiple categories.
- Increased follower base from 70K to 100K in 10 months, with an average of over 100% increase in key metrics across prominent social media platforms for Crompton Greaves.
- Identified key trends in consumer behavior and social media that could inform future brand strategy decisions.
Senior Executive
Voot, Viacom 18
11.2021 - 09.2022
- Brands Handled - Voot AVOD & SVOD
- Handled & led account planning from ideation to execution
- Delivered consistent average views of over 400K at a frequency of 4+ across categories ranging from GEC, sports, and originals
- Responsible for daily operations, posting cycle & financial hygiene related to the properties handled
- Managed competitor analysis & brand studies to devise counter strategies.
Executive Content Partnerships
Trell
04.2021 - 11.2021
- IP's managed - Beauty, Fashion, Entertainment, Food, Health & Fitness
- Focused on improving overall brand user experience both at the creator & at the user level
- Handled the trendsetting vertical, with the sole aim to establish & channelize a given trend amongst the end consumers
- Assisted in providing relevant solutions & content ideas for the creators
- Conceptualized & executed creator-led IP's across multiple categories ranging from food, entertainment, fashion, & health
Junior Brand Services Executive
FCB ULKA
06.2019 - 04.2021
- IPs managed: Tata Motors PVBU (Nexon, Tigor, and Hexa).
- Maintained up-to-date knowledge of the competition to formulate and develop counter strategies.
- Developed a deeper understanding of the client's business, expectations, and requirements.
- Worked closely with various internal departments for project resources, and assisted them in strategy, content, and execution.
- Assisted with creative ideation and managed the releases of various print, outdoor creatives, and TVC campaigns.
Education
BBA -
Tata Institute Of Social Sciences
05-2018
Commerce
Lilavatibai Podar High School (ISC)
06-2015
Science
Lilavatibai Podar High School (ICSE)
06-2013
Skills
- Project management
- Data analysis
- Marketing strategy
- Budget management
- Brand development
- Social media management
Accomplishments
- 16 awards
- 90 + organic PR mentions
- Rs. 5 CR. + worth of business managed
- Rs. 70 lakh worth of EMV generated
Certification
- The Fundamentals of Digital Marketing-Google. (6/12/2020)
- Strategic Innovation: Building and Sustaining Innovative Organizations University of Illinois Gies Business. (On-going)
- Ad words- Google. (On-going)
Languages
English
First Language
English
Proficient (C2)
C2
Timeline
Group Brand Solutions Manager
Schbang
09.2022 - Current
Senior Executive
Voot, Viacom 18
11.2021 - 09.2022
Executive Content Partnerships
Trell
04.2021 - 11.2021
Junior Brand Services Executive
FCB ULKA
06.2019 - 04.2021
BBA -
Tata Institute Of Social Sciences
Commerce
Lilavatibai Podar High School (ISC)
Science
Lilavatibai Podar High School (ICSE)
Similar Profiles
Neha ParyaniNeha Paryani
Shopify UI Developer at SchbangShopify UI Developer at Schbang
ADITYA KHADAKBHAVIADITYA KHADAKBHAVI
Brand Solutions Strategist at SchbangBrand Solutions Strategist at Schbang
ROSHAN RATHODROSHAN RATHOD
Associate Vice President at SchbangAssociate Vice President at Schbang