Cricket
ABHINAV CHUGH
Managing And Marketing Director
Jalandhar,PB
Summary
Innovative and proactive Marketing and Managing Director, procurement specialist and a packaging consultant, with almost 9 years of experience in the field of industrial and transit packaging, material handling and floor cleaning solutions resulting into successful conversion of 30% qualified leads into long-term profitable business. Highly skilled in B2B relationship marketing, product promotion strategies and business development methodologies backed by a master’s degree in business administration with a specialization in marketing and sales. Proficient in monitoring trends and capitalizing on emerging opportunities. Recently, appointed as Vice-President for BNI ALPS.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Managing and Marketing Director
Kussum Business Solutions Pvt. Ltd
Jalandhar, India, Punjab, India
05.2017 - Current
- Successfully and profitably managing KBS as authorized distributor for 6 multinational companies including Signode, Fuchs, etc. in northern India) (Turnover USD 2.4 Million).
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns (at regional clubs, trade shows and promotional events etc.) for new business that is generating more than 20% new verified leads.
- Exhibiting Leadership across cross-functional teams and departments to launch new products that are inducing USD 270000 in sales.
- Data Analyzation and identification of opportunities to increase penetration in the paper, printing and the pharma industry/segment by at least 15% and shorten inventory storage cost and packaging costs at these customers by USD 10000 annually.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Improving and improvising the marketing and promotional strategy that is resulting in a 12% increase in revenue by collaborating with regional banks for upcoming industrial projects in the region.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated and implementing free health check-up for machines/equipment at old and lost customers that led to a 10% increase in service and spares sales and helped in regaining the majority of the lost customers.
- Extensively assisting in the project of website development and social media handles to gauge a wider audience.
- Actively conducting consistent brainstorming sessions with the sales and marketing department to develop pricing strategies to maximize profits and market share while ensuring an optimum level of customer satisfaction and retention.
- Successfully established and profitably running a new branch office and team to increase the customer reach, smooth and faster delivery service and influence potential customers with local service advantage and pass on the lower transit cost benefits.
- Providing strategic advice to board and chairperson to prepare and implement effective and comprehensive business plans, cost-effective operations and market development activities.
- Adding new companies (After rigorous market analysis and evaluation) to existing distribution channels to strengthen the company portfolio.
- Building long-term, trusting relationships with principal vendors, key account customers, business partners, banking partners, new vendors and authorities.
- Establishing company policies and legal guidelines and ensuring a positive work environment.
- Supervising the work of executives and managers from different departments of the company by providing guidance and motivation to drive maximum performance.
- Implementing and corroborating performance appraisal, training and professional development activities in the company.
- Analyzing critical situations and occurrences and delivering solutions to ensure company survival and positive growth.
Marketing Manager
Kusum Enterprises
Jalandhar, India, Punjab, India
04.2013 - 04.2017
- Authorized Distributor for Signode & 4 other multinational companies) (Turnover USD 1.65 Million)
- Established a proper marketing channel that helped in streamlining the promotion process and helped in generating new qualified leads by 15%
- Developed and led a new email marketing campaign to generate brand and company recall resulting in a 10% annual increase in revenue
- Established free health check-up for machines/equipment at old and lost customers that led to a 5% increase in service and spares sales and helped in regaining the majority of the lost customers
- Led the new potential customer mapping campaign by collaborating with local Industrial Association offices that helped in increasing new sales by 25 %
- Improved our presence on the Internet and increased our customer reach by initiating a new collaboration with industrial e-sales websites like Industry Buying and IndiaMart.
Education
MBA - Marketing and Sales
Amity Business School, Amity University
Noida, Uttar Pradesh, India 07.2011 - 04.2013
Bachelor of Technology - Information Technology
Punjab Technical University
Phagwara, Punjab, India 07.2006 - 12.2010
Skills
Marketing and advertising strategies
Sales and marketing expertise
Utilized Troubleshoot Active Directory, Office 365 and the range of the Microsoft Office suites
Online and traditional marketing
Issues resolution
Mentoring and training
Business planning
Strategies and goals
Interests
Reading Novels and Magazines
Travelling
Science and Technology
Cars
Table Tennis
Timeline
Managing and Marketing Director
Kussum Business Solutions Pvt. Ltd
05.2017 - Current
Marketing Manager
Kusum Enterprises
04.2013 - 04.2017
MBA - Marketing and Sales
Amity Business School, Amity University
07.2011 - 04.2013
Bachelor of Technology - Information Technology
Punjab Technical University
07.2006 - 12.2010