M.BASKER
Trader Marketing
Summary
Insightful Trade Marketing with 8 years of experience devising and implementing marketing campaigns ,brand awareness and customer engagement . Built deep understanding of target audience and competitors to develop effective marketing activities. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Trade Marketing Manager
Kirloskar brothers limited
11.2022 - Current
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Senior Trade Marketing Specialist
Bisleri International India Private Limited
04.2021 - 10.2022
- Maximized return on investment with data-driven decisions on budget allocation for various trade marketing activities.
- Implemented comprehensive reporting systems to track performance indicators of trade marketing initiatives, allowing for continuous improvement of tactics.
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
- Managed and motivated team of 3 trade marketing officers.
- Increased sales volume with innovative in-store promotions and strategic product displays.
- Raised brand awareness by organizing impactful sponsorship, exhibitions, and consumer events.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Boosted revenue, optimizing pricing strategies based on market research and competitor analysis.
- Created a strong competitive advantage by analyzing market trends and developing tailored trade marketing plans for each region or channel segment.
Trade Marketing Specialist
Bisleri International India Private Limited
09.2018 - 03.2021
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Implemented effective merchandising guidelines, ensuring consistent brand presentation across all retail touchpoints.
- Delivered measurable results in sales uplifts through customized loyalty programs designed to increase retailer engagement with the brand.
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
- Generated significant cost savings by negotiating better terms with suppliers for point-of-sale materials and merchandise items.
- Raised brand awareness by organizing impactful sponsorship , exhibitions, and consumer events.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing Executive
Fujifilm India Private Limited
11.2017 - 08.2018
- Assisted in the development and execution of successful marketing campaigns
- Conducted market research to gain insight into customer behavior and preferences
- Collaborated with design teams to create visually appealing marketing materials
- Negotiated sponsorships and media collaborations that led to increase in brand recognition among target audiences in the region
- Preparing marketing reports to submit at the top management meeting.
- Attended industry events to stay informed about emerging trends, representing the company professionally at all times.
- Launched successful new product marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Campaign Executive
Optimum Promotions
05.2016 - 09.2017
- Handled BTL&ATL activity to supporting new products and corporate campaigns from Different industry like FMCG, FMCD
- Getting brief from clients then make reasonable detail plan for activity
- Conducting research for industries, markets, demographics, trends, sales results, and other data related to the client's products or services
- Creating daily and weekly report for client if required and at the end of campaign
- Vendor management Identification of providers in the local markets within city, evaluation and negotiation for establishment of agency's network
- Planning and executing Corporate and promotional events, product launching, trade shows and product exhibitions.
Education
Certifications - Advance Strategy For Products And Marketing
Indian Institute of Management Kozhikode
Kozhikode, India 04.2001 -
MBA - Marketing Management And Research
Madras University
Chennai, India 04.2001 - 04.2021
Bachelor of Arts - Commerce
A.M Jain College
Chennai, India 04.2001 - 04.2016
Skills
Creative Thinking
Campaign Management
Competitor Analysis
Budgeting and Allocation
Team Leadership
Market Research Analysis
Vendor Management
Trade Promotion
Shopper marketing
Merchandising Strategies
Campaign Performance Tracking
Certification
Advanced Strategy for Products and Marketing, 2023, 63%, Indian Institute of Management Kozhikode
Timeline
Trade Marketing Manager
Kirloskar brothers limited
11.2022 - Current
Senior Trade Marketing Specialist
Bisleri International India Private Limited
04.2021 - 10.2022
Trade Marketing Specialist
Bisleri International India Private Limited
09.2018 - 03.2021
Marketing Executive
Fujifilm India Private Limited
11.2017 - 08.2018
Campaign Executive
Optimum Promotions
05.2016 - 09.2017
Certifications - Advance Strategy For Products And Marketing
Indian Institute of Management Kozhikode
04.2001 -
MBA - Marketing Management And Research
Madras University
04.2001 - 04.2021
Bachelor of Arts - Commerce
A.M Jain College
04.2001 - 04.2016