M.BASKER
Trader Marketing
Summary
Insightful Trade Marketing with 8 years of experience devising and implementing marketing campaigns ,brand awareness and customer engagement . Built deep understanding of target audience and competitors to develop effective marketing activities. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Trade Marketing Manager
Kirloskar brothers limited
11.2022 - Current
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Senior Trade Marketing Specialist
Bisleri International India Private Limited
04.2021 - 10.2022
- Maximized return on investment with data-driven decisions on budget allocation for various trade marketing activities.
- Implemented comprehensive reporting systems to track performance indicators of trade marketing initiatives, allowing for continuous improvement of tactics.
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
- Managed and motivated team of 3 trade marketing officers.
- Increased sales volume with innovative in-store promotions and strategic product displays.
- Raised brand awareness by organizing impactful sponsorship, exhibitions, and consumer events.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Boosted revenue, optimizing pricing strategies based on market research and competitor analysis.
- Created a strong competitive advantage by analyzing market trends and developing tailored trade marketing plans for each region or channel segment.
Trade Marketing Specialist
Bisleri International India Private Limited
09.2018 - 03.2021
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Implemented effective merchandising guidelines, ensuring consistent brand presentation across all retail touchpoints.
- Delivered measurable results in sales uplifts through customized loyalty programs designed to increase retailer engagement with the brand.
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
- Generated significant cost savings by negotiating better terms with suppliers for point-of-sale materials and merchandise items.
- Raised brand awareness by organizing impactful sponsorship , exhibitions, and consumer events.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing Executive
Fujifilm India Private Limited
11.2017 - 08.2018
- Assisted in the development and execution of successful marketing campaigns
- Conducted market research to gain insight into customer behavior and preferences
- Collaborated with design teams to create visually appealing marketing materials
- Negotiated sponsorships and media collaborations that led to increase in brand recognition among target audiences in the region
- Preparing marketing reports to submit at the top management meeting.
- Attended industry events to stay informed about emerging trends, representing the company professionally at all times.
- Launched successful new product marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Campaign Executive
Optimum Promotions
05.2016 - 09.2017
- Handled BTL&ATL activity to supporting new products and corporate campaigns from Different industry like FMCG, FMCD
- Getting brief from clients then make reasonable detail plan for activity
- Conducting research for industries, markets, demographics, trends, sales results, and other data related to the client's products or services
- Creating daily and weekly report for client if required and at the end of campaign
- Vendor management Identification of providers in the local markets within city, evaluation and negotiation for establishment of agency's network
- Planning and executing Corporate and promotional events, product launching, trade shows and product exhibitions.
Education
Certifications - Advance Strategy For Products And Marketing
Indian Institute of Management Kozhikode
Kozhikode, India 04.2001 -
MBA - Marketing Management And Research
Madras University
Chennai, India 04.2001 - 04.2021
Bachelor of Arts - Commerce
A.M Jain College
Chennai, India 04.2001 - 04.2016
Skills
Creative Thinking
undefinedCertification
Advanced Strategy for Products and Marketing, 2023, 63%, Indian Institute of Management Kozhikode
Timeline
Trade Marketing Manager
Kirloskar brothers limited
11.2022 - Current
Senior Trade Marketing Specialist
Bisleri International India Private Limited
04.2021 - 10.2022
Trade Marketing Specialist
Bisleri International India Private Limited
09.2018 - 03.2021
Marketing Executive
Fujifilm India Private Limited
11.2017 - 08.2018
Campaign Executive
Optimum Promotions
05.2016 - 09.2017
Certifications - Advance Strategy For Products And Marketing
Indian Institute of Management Kozhikode
04.2001 -
MBA - Marketing Management And Research
Madras University
04.2001 - 04.2021
Bachelor of Arts - Commerce
A.M Jain College
04.2001 - 04.2016
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