Inthyaz Ali Mohammad

• Crafting engaging, creative ads to boost CTR.

• Analyzing the search term report to identify high-potential and low-potential keywords.

• Enhancing keyword relevancy to ads and landing pages to improve CTR and quality score.

• Developing an ad extension to boost ad rank.

• Designing display ads with targeting options such as topics and demographics.

• Tracking key performance indicators like CTR, quality score and conversions.

• Adding irrelevant search terms to the negative keyword list to reduce irrelevant traffic.

• Conducting regular team meetings with clients and cross-functional teams for ongoing learning and process improvement.

• Collaborating with senior team members to understand and meet client requirements.

• Conducting keywords research with tools like keyword planner and auditing auctions insights reports for competitor insights.

• Monitoring campaign performance to track key metrics and optimize conversion rates.

• Analyzing traffic and KPI's through google analytics for data driven decision making.

• Developing performance max campaign with a thorough understanding of their functionality and knowing when and where to apply them for optimal results.

• Setting up conversion action for various goals using google tag manager and continuously monitoring their functionality to ensure they are working correctly.