Md Nisar Ansari
Analytics Leader | Manager – Analytics At Weber Shandwick | AI-Driven Media Intelligence | Strategic Insights For Communication Success
New Delhi,UP
Summary
Analytics Manager with over 10 years of experience in media intelligence, stakeholder engagement, and cross-regional reporting. Proven expertise in transforming analytics from a support function into a strategic capability—enabling revenue generation, cost efficiencies, and AI-driven research at scale. Recognized for fostering global collaboration (APAC), vendor negotiations, and building data-backed PR strategies to empower CX and leadership teams. Adept at integrating GenAI tools (like Halo) to fast-track insights, optimize workflows, and support data-driven client servicing.
Overview
18
18
years of professional experience
3
3
Certifications
Work History
Manager – Analytics
Weber Shandwick
05.2022 - Current
- Led the analytics transformation across India offices—evolving from a monitoring support role into a strategic, paid analytics capability.
- Integrated AI tools including Halo (Weber’s proprietary AI platform) to reduce project delivery timelines from 5–7 days to 1–2 days, significantly improving speed, accuracy, and scalability.
- Advised CX and leadership teams with research-backed insights to demonstrate PR impact, reputation outcomes, and business value through data.
- Enabled ₹1 crore+ in internal cost savings by executing advanced and reputation-based analyses in-house instead of outsourcing.
- Collaborated with global teams (including APAC) on cross-market research, global benchmarking, and alignment with international analytics standards.
- Spearheaded analytics enablement for New Business Development (NBD) pitches, positioning analytics as a revenue-generating service line.
- Managed vendor onboarding, evaluation, and negotiations across Delhi, Mumbai, and Bangalore—ensuring optimal cost, quality, and governance.
- Educated CX teams on free vs. billable analytics, protecting team bandwidth while strengthening monetization of high-effort research.
- Led and mentored analysts to ensure high productivity, quality control, and timely delivery of complex analytics projects.
Senior Analyst
Weber Shandwick
05.2019 - 04.2022
- Team Leadership: Successfully managed and coordinated teams, fostering collaboration, and ensuring the timely delivery of high-quality research and analysis.
- Research and Reporting: Developed comprehensive research reports and analytical tools including sector analysis, competition analysis, media visibility reports, industry analysis, perception mapping, dipstick studies, company profiling, and future trend analysis.
- Data Visualization: Utilized Power BI to create visually compelling data representations, enhancing data interpretation for stakeholders.
- Data Extraction: Proficiently extracted raw data from various online sources, including Factiva, Brandwatch, Talkwalker, and Meltwater, ensuring access to critical information for analysis.
- Data Analysis: Conducted both qualitative and quantitative research using tools such as Python, MySQL, and advanced Excel to provide data-driven insights for informed decision-making.
- Enhanced team productivity by streamlining workflow processes and implementing time-saving strategies.
- Mentored junior analysts, fostering professional development while enhancing overall team performance.
Media Monitoring Executive
Weber Shandwick
11.2012 - 04.2019
- Conducted in-depth evaluations of media coverage for clients, competitors, and the industry, producing comprehensive media analysis briefs to assess effectiveness.
- Proficiently generated a wide range of 2D and 3D charts to visually depict key metrics such as frequency, reach, and media mix, facilitating a deeper understanding of media coverage patterns.
- Delivered daily media reports to both national and international clients, offering precise circulation figures and detailed outlet information for informed decision-making.
- Vigilantly monitored a diverse array of major publications in India, including newspapers, magazines, and trade journals, while simultaneously tracking real-time news developments online.
Media Monitoring Head
Goodword Media Services Pvt. Ltd.
04.2011 - 09.2012
- Oversaw end‑to‑end media monitoring operations for clients across print and online platforms, ensuring timely and accurate daily media updates.
- Analyzed coverage to derive actionable insights, track trends, and assess media sentiment for strategic decision‑making.
- Managed the distribution of news and articles across social networking platforms to enhance client visibility and engagement.
- Prepared and presented monthly and quarterly performance reports, highlighting key coverage drivers, media impact, and strategic recommendations for clients.
Media Monitoring
Corporate Voice | Weber Shandwick
09.2007 - 03.2011
- Team Leadership & Daily Operations: Led a dedicated media monitoring team, overseeing daily operations to ensure accurate, timely delivery of media intelligence to clients.
- Comprehensive Coverage Tracking: Delivered real-time media updates across print, online, and electronic platforms, keeping stakeholders informed on relevant developments impacting their brand and industry.
- Insight Generation: Analyzed news coverage to extract actionable insights, identify emerging trends, and evaluate media tone—enabling clients to adapt communication strategies effectively.
- Client-Facing Visibility Support: Managed the uploading and categorization of client coverage across digital platforms, enhancing visibility and maintaining organized media archives for internal and external reporting.
Education
BBA - Business Administration
Pioneer Institute of Management Science
New Delhi, India 04.2001 -
Bachelor of Arts - Bachlor of Arts (General)
EIILAM University
Sikkim 04.2001 -
Diploma - Information Technology
NIIT
Delhi05-2004
Executive PG Program - Data Science, Business Analytics
IIIT-Bangalore
Bengaluru, India 04.2001 -
Skills
Media Intelligence & PR Measurement
Certification
Generative AI Foundations Program – upGrad x Microsoft, 2025
Tools & Platforms
Halo (Weber’s AI tool), Meltwater, Talkwalker, Excel (Advanced), Power BI, ChatGPT, Python (Basic), SQL (Basic), Google Analytics, Brandwatch, Cision
Timeline
Manager – Analytics
Weber Shandwick
05.2022 - Current
Senior Analyst
Weber Shandwick
05.2019 - 04.2022
Media Monitoring Executive
Weber Shandwick
11.2012 - 04.2019
Media Monitoring Head
Goodword Media Services Pvt. Ltd.
04.2011 - 09.2012
Media Monitoring
Corporate Voice | Weber Shandwick
09.2007 - 03.2011
BBA - Business Administration
Pioneer Institute of Management Science
04.2001 -
Bachelor of Arts - Bachlor of Arts (General)
EIILAM University
04.2001 -
Executive PG Program - Data Science, Business Analytics
IIIT-Bangalore
04.2001 -
Diploma - Information Technology
NIIT