Summary
Overview
Work History
Skills
Accomplishments
Languages
Academia
Skills & Certification
Keyskills Strengths
Hobbies and Interests
Personal Information
Timeline
Generic
MD RIZWANULLAH

MD RIZWANULLAH

New Delhi

Summary

To fulfill my aspiration of working in a stable organization, I aim to leverage my knowledge and skills to contribute to the company’s success while also enhancing my own professional growth.

Overview

7
7
years of professional experience

Work History

Business Manager – Programmatic Media Buying

Publicis Media
05.2021 - Current
  • Develop comprehensive media plans across various programmatic channels.
  • Onboard new clients and assist them in understanding the functionality of different DSPs to achieve their KPIs.
  • Analyze market reports and client goals to understand future objectives.
  • Collaborate with cross-functional teams to gain insights on performance and identify new opportunities.
  • Conduct training sessions and team-building activities, currently managing a team of four direct reports.
  • Troubleshoot technical issues on platforms such as DV360, TTD, and CM360 on a daily basis.
  • Utilize strong analytical skills to identify trends, risks, and opportunities in conversion metrics, providing recommendations to ensure goals are met.
  • Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns, both independently and in support of Campaign Managers.
  • Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the entire campaign lifecycle, with experience in DSPs like DV360 and TradeDesk.
  • Oversee the campaign QA process to ensure accurate implementation, pacing, and performance.
  • Participate in regular knowledge-sharing sessions to learn and share new strategies for optimization and enhancement.
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with their objectives.
  • Conduct reporting and analysis, followed by sharing insights on campaign performance and troubleshooting issues.

Account Manager – Programmatic Media Buying

Logicserve Digital Private Limited
11.2020 - 05.2021
  • Develop digital marketing roadmaps and proposals, including DV360 plans for clients, covering awareness, acquisition, and remarketing campaigns.
  • Plan, execute, and manage programmatic campaigns, analyzing performance across digital platforms.
  • Manage app campaigns on DV360, optimizing for reach, installs, and conversions.
  • Create ad tags and floodlight tags in CM/DV360 to track campaign conversions and audience activity, integrating various platforms for audience and conversion data import/export.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Handle client account management for display, TrueView, video, and audio campaigns by structuring campaigns, IOs, line items, and ad groups on DV360, CM, and Google Analytics.
  • Monitor accounts daily and monthly, focusing on budget caps, campaign pacing, lost bidding, impression share, and other key metrics to implement optimization strategies.
  • Support the creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/POCs to ensure campaign achievements align with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after, auditing the advertising account to identify gaps in structure and targeting.
  • Specialize in performance-based campaigns, particularly lead generation and app installs.

Campaign Manager – Programmatic

Theorem India Pvt Ltd
04.2019 - 10.2020
  • Manage programmatic campaigns across Display, Video, Audio, TrueView, Native, and TV-Sync on DSPs like TTD, DV360, Zemanta, Gemini, and Facebook Ad Manager.
  • Provide comprehensive support for new client onboarding across various platforms (DCM, DFA, DSPs) for end-to-end campaign monitoring, optimization, troubleshooting, and advanced reporting.
  • Handle end-to-end campaigns for top advertisers in the APAC markets (New Zealand & Australia).
  • Execute TV-Sync campaigns using strategies like Keyword, TV Program, TV Commercials, and Weather conditions with DSPs and Impulse Screen.
  • Utilize DCM for ad-serving, tracking tags, floodlight activities, and creating remarketing and dynamic retargeting audiences.
  • Implement retargeting strategies (RTG pixel, Click Retargeting, Event Retargeting, Dynamic Retargeting), pixel management, and creative management.
  • Develop and deliver best-in-class client reporting, including weekly reports, post-campaign analysis, and feedback, with knowledge of 3rd party platforms like Moat, IAS, and DoubleVerify.
  • Troubleshoot complex issues related to RTG/Prospecting/Context campaigns, pixel implementation, and audience management.

Campaign Specialist – Programmatic Hub

Publicis Media (Performics.Convonix)
09.2017 - 04.2019
  • Managed programmatic campaigns, including setup, budget management, ads optimization, trafficking, tags uploading, and reporting.
  • Worked with top advertisers across USA and EMEA markets, setting up Display, Video, Audio, and TrueView campaigns for clients like Campbell, Citibank, and VISA.
  • Analyzed campaign data daily to optimize for metrics such as CPA, CPM, CPC, CTR, CPL, Viewability, and VCR.
  • Identified and leveraged optimization strategies (audience, frequency, targeting, geo, referrer, creative copy) to enhance campaign performance.
  • Developed automated campaign performance dashboards and reports, ensuring brand safety, viewability, and ad fraud prevention using tools like DoubleVerify, IAS, MOAT, and Innovid.

Skills

  • Client Relationship Management
  • Account & Team Management
  • Strategic Planning & Strategy
  • Customer Service

Accomplishments

  • Presented a Case Study on DCO DV360 campaign for Mondelez VN, approved and published by Google
  • Presented a Case Study on OTT+BLS(TTD) campaign for Mondelez, which has been approved and published by TTD on Resource Desk and LinkedIn Platform
  • Awarded as Best Newbie(Employee) for the Quarter Q3, 201
  • Awarded as Employee of the Quarter for Q3, 2018
  • Winner in Debate Competition organized by UPTU Khabar

Languages

English
Hindi
Urdu

Academia

B.Tech, ECE, Noida Institute of Engineering & Technology, Gr. Noida, Uttar Pradesh, 2013, 2017, 64%, BSEB, Gaya, Bihar, 74%, CBSE, Al-Momin International School, Gaya, Bihar, 8.8

Skills & Certification

  • Certified in Display & Video 360(DV360)
  • Certified in DCM (Campaign Manager)
  • MS Office Software: MS Word, Excel, Power-point & Paint
  • DV360 Digital Guru Certification
  • YouTube Digital Guru Certification
  • Meta Blueprint Certified Media Planning Professional (2024)
  • Meta Blueprint Certified Media Buying Professional (2024)
  • Teads TAM certification
  • The Trade Desk Edge Academy Certified: Marketing Foundations

Keyskills Strengths

  • Level-headed: Ability to work under pressure and ambiguity and coordinating with colleagues.
  • Proactive: Able to handle a situation and tests out alternatives independently
  • Learning: Quick learner and passionate about working in a rapidly evolving industry: comfortable in Learning new things every day.

Hobbies and Interests

  • Playing & watching Cricket
  • Listening to Music
  • Cooking & Photography
  • Travelling

Personal Information

  • Father's Name: Late. Md Idris Ansari
  • Date of Birth: 10/09/95

Timeline

Business Manager – Programmatic Media Buying

Publicis Media
05.2021 - Current

Account Manager – Programmatic Media Buying

Logicserve Digital Private Limited
11.2020 - 05.2021

Campaign Manager – Programmatic

Theorem India Pvt Ltd
04.2019 - 10.2020

Campaign Specialist – Programmatic Hub

Publicis Media (Performics.Convonix)
09.2017 - 04.2019

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MD RIZWANULLAH