Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic

MD RIZWANULLAH

Summary

To meet my desire of working in a stable organization and use my knowledge and skills to benefit organization as well as enhance my skills.

Overview

7
7
years of professional experience
1
1
Certification
1
1
Language

Work History

Business Manager

Publicis Media
Gurgaon
05.2021 - Current
  • Years in Programmatic Media Buying and Planning, Programmatic Media Buying
  • Responsible for creation of robust media plans across different programmatic channels
  • Understanding the future goal of the clients, studying the market report and analysis
  • Work closely with cross-functional teams to gain key insights on performance and new opportunities
  • Responsible for imparting training on & Team building(currently managing a team of 4 direct repartee’s)
  • Day to day troubleshooting on all the technical issues pertaining to platforms like DV360, TTD, CM360 etc
  • Strong analytical skills including the ability to identify the trends, risks and opportunities in conversion metrics and enabling the provided recommendations to ensure goals are met
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g
  • Auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle and experience in DSP'S DV360, TradeDesk etc
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Reporting and analysis followed by insight sharing on campaign performance and trouble shooting

Account Manager

Logicserve Digital Private Limited
11.2020 - 05.2021
  • Programmatic Media Buying
  • Building digital marketing roadmap & proposals involving DV360 Plans for clients which includes awareness & acquisitioncampaign and remarketingcampaigns
  • Planning, Execution andmanaging ProgrammaticCampaigns and understandingthe Performance across Digital
  • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion
  • Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity andintegrationof differentplatforms toimport/export audiencesandconversions
  • Collaboratingwith otherinternal teams to get implementationof trackingmechanism completed
  • Perform client account management responsibilities associated with display/ TrueView/ video/ Audio campaigns by structuringcampaigns, IOs,Line Items, adgroupson DV360 / CM / Google Analytics platform
  • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other importantaccountmetricsto carry outoptimizationstrategies
  • Provide support to creative design team with ideas for creative copy and graphical ad template s including VAST, Rich
  • Media, HTML 5, static display creatives
  • Communicatingwith clients / POC to keep the campaign achievements in syncwith the predefined goals
  • Generating relevant reports at three stages of the campaign Before, During and After Campaign Auditing the advertisingaccountandfindgapsin existing structure andtargeting
  • Preferably workingonPerformance based campaigns specially Lead generation andApp-Installs

Campaign Manager

Theorem India Pvt Ltd
Mysore
04.2019 - 10.2020
  • Managing the Programmatic campaigns across different Media Channels including Display, Video, Audio, Trueview
  • Native and TV-Sync across several DSPs like TTD, DV360, Zemanta, and Gemini & Social Campaign on Facebook Ad
  • Manager
  • 100% support for new client on boarding in various Advertisers, DSPs, Agency and Ad Servers Platforms DCM, DFA and
  • DSPsfor End-to End Campaign Monitoring& Optimization, Troubleshootingandadvance reporting
  • Working for APAC (New Zealand & Australia) markets with several top Advertisers and handling theirEnd to End campaigns
  • Working on TV-Sync campaigns utilizing different Strategies like Keyword, TV Program, TV Commercials & Weather conditionusingdifferent DSPsand Ad-Triggeringtool Impulse Screen
  • Hands on experience on Ad-serving tool like DCM for hosting creative, Tracking Tags, Floodlight Activity and creating
  • RemarketingandDynamicRetargeting Audiences
  • Understandingof PMPdeals(troubleshooting), Viewability, optimization Strategies and Ad fraudmeasurement
  • Experience onworkingwithData-Driven Creativehence, runningDynamicRetargetingcampaign
  • Workingwith Proximity campaigns usingFactual audience and buildingof Factual audience on the platform
  • End to End Campaign Management including, monitoring and optimization of different campaign types based on the defined KPI CTR,CPA, CPC,CPCV, Viewability, VCR&ACR
  • Working on different strategies of Retargeting campaigns(RTG pixel, Click Retargeting, Event Retargeting & Dynamic
  • Retargeting), Pixel ManagementandCreative Management
  • Sound knowledgeof Excel; Vlookup, pivot table and Advanced Formula and utilizing the concept in Advanced Report
  • Working on Dynamic Retargeting Campaigns utilizing the concept of Dynamic creative (Through DoubleClick Studio) and creatingthe respective Audiences in CampaignManager
  • Troubleshooting all the Complex issues with regards to the RTG/Prospecting/Context Campaigns delivery, pixel implementation,AudienceManagementetc
  • Confident in workingwith Rich Mediacreative like HTML5and troubleshooting them for any errorin codes and knowledge of advertising standards namely VAST and VPAID tags
  • Develop and evolve best-in-class client reporting including insightful weekly reporting and commentary as well as meaningful post campaign analysis and feedback with working knowledge of 3rd party Vendor platforms like Moat
  • IAS, and Doubleverify
  • Tools Used (Currently): DV360, The Trade Desk, Zemanta, Impulse Screen, Gemini (Oath), Campaign Manager(DCM)

Business Manager & Ad Manager

Facebook, Publicis Media, Performics
Gurgaon

Campaign Specialist

Citibank
09.2017 - 04.2019
  • DV360 (DBM), Trade Desk (TTD), Oath, Amobee (Turn), Tube Mogul, Amazon (AAP) & RUN DSP
  • Task & Responsibilities:
  • Managed Programmatic Campaigns activities including Set Up, Recommendation, Budget Management, Ads
  • Optimization,Trafficking, TagsUploadingandCreatingReports
  • Workedwiththe top Advertisers acrossUSAand EMEA markets
  • Setting up the new Display, Video, Audio and Trueview campaigns for different advertisers like Campbell, , VISA etc
  • And accordingly sending the screenshots for the different CPEcode to the otherteam
  • Analyze data for the campaigns on daily basis to optimize for success metrics like CPA, CPM, CPC, CTR, CPL
  • Viewability&VCR
  • Focusingto identify optimization levers (Audience,frequency, target,geo, Referrer, Creativecopy) & understanding what the consequence of those optimization levers are and having expertise in pulling those levers
  • Better understandingof the digital mediaecosystem and technology including ad tagging and site analytics
  • CreatedautomatedCampaignPerformance Dashboardsandreports
  • Fundamentals of Brand Safety, Viewability and Ad fraud and comparing the discrepancy withThird

Education

Bachelor of technology (B.Tech) - ECE

Noida Institute of Engineering & Technology, AffiliatedtoDr APJAbul KalamTechnical University
2017

Intermediate - undefined

fromGaya College

10th - undefined

Al-Momin International School, CBSE Board

Skills

  • Organization:
  • BSNL
  • Designation: EngineerTrainee
  • Period: 30 days
  • Certified in Display & Video 360(DBM)
  • Certified in DCM (Campaign Manager)
  • MS Office Software:MSWord, Excel, Power-point,Paint, SnippingTool
  • Environment: Window 98/7/XP/10, Window2000/2003
  • ProgrammingLanguage:Basicsof C & Java
  • Developed an Auto firing gun using Ultrasonic sensors which can automatically fire guns by using sensors
  • For targetingenemies in remote areas
  • Application: Safety purpose
  • Playing&watchingCricket
  • Listening to Music
  • Cooking&Photography
  • Travelling
  • ACHIEVEMENTS
  • ACADEMIA
  • TRAINING EXPERIENCE
  • COMPUTER SKILLS & CERTIFICATION
  • KEY SKILLS
  • AND STRENGTH
  • Level-headed:Ability to work underpressure and ambiguity and coordinatingwith colleagues
  • Proactive :Able to handle asituationandtestsout alternatives independently
  • Learning: Quick learner and passionate about working in a rapidly evolving industry: comfortable
  • InLearningnew thingsevery day

Accomplishments

  • HOBBIES
  • Presented a Case Study on DCO DV360 campaign for Mondelez VN, approved and published by
  • Google
  • Presented a Case Study on OTT+BLS(TTD) campaign for Mondelez, which has been approved and published by TTD on Resource Desk and LinkedIn Platform
  • Awarded as Best Newbie(Employee) for the Quarter Q3, 201
  • Awarded as Employee of the Quarter for Q3, 2018
  • Winner in Debate Competition organized by UPTU Khabar
  • EXTRA CURRICULAR ACTIVITIES
  • Participatedin QuizCompetitionorganized byNIETCollege
  • Participatedin CricketTournament duringAnnualSports Meet2015
  • Completed the PersonalityDevelopment training conducted by GTT& NASSCOM Foundation (2016)
  • CompletedSummertrainingunderIOTACell onROBOTICS TECHNOLOGY (July2016)

Certification

Date: 12th Aug 2024 MD RIZWANULLAH Place: New Delhi

Interests

79/12, Sehatpur, Faridabad, 121003 https:/inlinkedin/rizwan-ullah-3740a3115

Timeline

Business Manager

Publicis Media
05.2021 - Current

Account Manager

Logicserve Digital Private Limited
11.2020 - 05.2021

Campaign Manager

Theorem India Pvt Ltd
04.2019 - 10.2020

Campaign Specialist

Citibank
09.2017 - 04.2019

Business Manager & Ad Manager

Facebook, Publicis Media, Performics

Bachelor of technology (B.Tech) - ECE

Noida Institute of Engineering & Technology, AffiliatedtoDr APJAbul KalamTechnical University

Intermediate - undefined

fromGaya College

10th - undefined

Al-Momin International School, CBSE Board

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MD RIZWANULLAH