Md Sabauddin
New Delhi
Summary
Results-driven Program Manager with 10+ years of experience in Modern Trade and FMCG retail operations across PAN India. Expert in managing large field teams, driving sales performance, ensuring SOP compliance, optimizing manpower, and delivering profitable retail programs for leading brands and key accounts.
Overview
10
10
years of professional experience
Work History
Program Manager
Channelplay Limited
05.2025 - Current
- Planned and executed end-to-end program operations to drive sales growth, brand visibility, and retail excellence across Modern Trade stores.
- Managed pan-India field operations, overseeing supervisors and promoters to ensure seamless on-ground execution and SOP compliance.
- Led hiring, onboarding, and training of promoters; ensured same-day reporting and adherence to company processes.
- Monitored attendance, absenteeism, attrition, and productivity using digital tools and MIS; implemented corrective and preventive actions.
- Ensured optimal stock availability, FIFO implementation, and effective execution of offers at store level.
- Analyzed sales performance and field reports to identify gaps, trends, and growth opportunities, shared actionable insights with clients and leadership.
- Conducted regular store audits and field reviews to enhance execution quality and promoter performance.
- Ensured timely deployment of in-store assets (Lollipop, FSU), signage, and promotional guidelines.
- Acted as single point of contact for clients, resolving operational, manpower, and execution-related issues.
- Managed P&L responsibility to maintain program profitability and cost efficiency.
- Assisted in invoice preparation and validation, including promoter salaries, MIS tools, program costs, and agency fees.
Program Manager
Spar Krognos Marketing Pvt. Ltd.
07.2023 - 05.2025
- Developed and implemented program strategies to drive business growth and operational efficiency.
- Coordinated program activities including planning, execution, monitoring, and reporting.
- Collaborated with sales teams to execute sales strategies and achieve targets.
- Analyzed sales and attendance data to identify trends, opportunities, and challenges.
- Conducted monthly training, mentoring, and performance reviews for team members.
- Managed branding, marketing campaigns, and in-store activations.
- Developed and tracked KPIs for sales, revenue, and program performance.
- Oversaw program budgeting, forecasting, and financial controls.
- Conducted regular program reviews and shared insights with sales teams and clients.
- Ensured accurate and timely processing of salary changes and attendance reports.
- Focused on controlling attrition and improving manpower stability.
- (Preceptor Marketing Services Pvt. Ltd.)
Zonal Manager
BYLD Group
03.2022 - 06.2023
- Managed a team of 15 supervisors and ~180 promoters and merchandisers across regions.
- Reviewed weekly and monthly dashboards to track performance and compliance.
- Prepared monthly competition reports and devised counter-strategies.
- Shared attendance, expense, and MIS reports with clients.
- Reviewed and analyzed execution of business plans and regional strategies.
- Conducted product, selling skills, and soft skills training programs.
- Audited field execution and guided teams to improve market performance.
- Collected market feedback on pricing, schemes, competition, and product gaps.
- Hired, onboarded, and trained field staff; managed induction and documentation.
- (Love In Store Technologies Pvt. Ltd.)
Senior Key Account Executive
USPA
04.2019 - 02.2022
- Ensured planogram implementation, FIFO stock movement, SOS tracking, and gap refilling.
- Executed brand promotions and offer cycles across key accounts.
- Managed recruitment and training of store associates.
- Coordinated with store managers, operations, marketing, supply chain, and brand teams.
- Planned offers, raised POs, and implemented discounts and margins.
- Developed territory growth plans and resolved key client complaints.
- Achieved and exceeded weekly and monthly KPIs.
- E-commerce Exposure: Amazon, Nykaa, Nykaa Fashion, AJIO, Paytm Mall, FirstCry.
- Managed brand visibility and sales across e-commerce platforms.
- Planned discounts, coordinated listings, cataloguing, and SKU management.
- Analyzed e-commerce sales data and PO fill rates.
- Coordinated with Cloudtail and digital marketing teams for ads and inventory.
- (Arvind Lifestyle Brands Ltd.)
Field Marketer
Hindustan Field Services
10.2015 - 04.2019
- Managed sales promoters across Delhi and Noida (45+ promoters).
- Planned and executed marketing programs to achieve primary and secondary targets.
- Controlled manpower targets and attrition.
- Managed inventory, assortment availability, and non-moving stock reduction.
- Coordinated with stakeholders to ensure effective execution of marketing programs.
- Conducted job training and development for sales Promoters.
Education
PGDM - Management
Asian Business School
Noida2015
Bachelor of Engineering (B.E) - EEE
All Saints College of Engineering
RGPV Bhopal2011
Higher Secondary - Science
Jharkhand Academic Council
Ranchi2007
Skills
- Program & Operations Management
- Modern Trade & Retail Execution
- Team Leadership & Hiring
- Sales Analysis & MIS Reporting
- Stock & FIFO Management
- Client & Stakeholder Management
- P&L & Budget Control
- Training & Performance Management
Timeline
Program Manager
Channelplay Limited
05.2025 - Current
Program Manager
Spar Krognos Marketing Pvt. Ltd.
07.2023 - 05.2025
Zonal Manager
BYLD Group
03.2022 - 06.2023
Senior Key Account Executive
USPA
04.2019 - 02.2022
Field Marketer
Hindustan Field Services
10.2015 - 04.2019
PGDM - Management
Asian Business School
Bachelor of Engineering (B.E) - EEE
All Saints College of Engineering
Higher Secondary - Science
Jharkhand Academic Council