Senior Analyst
Annalect
Hyderabad
12.2022 - Current
- I am currently working as a Senior Analyst in Programmatic Advertising, specializing in The Trade Desk (TTD) platform for the Diageo account, overseeing end-to-end campaign setup, optimization, and reporting.
- As a part of Subject Matter Expert (SME) for TTD, I provide strategic direction and technical support across all functional areas, also responsible for preparing PKT questions to help employees again cross platforms knowledge.
- I am leading internal training sessions for new hires, ensuring they gain the skills necessary for effective platform adoption and experience.
- Conducting ongoing upskilling programs for team members to foster continuous learning and operational excellence during campaign launches.
- Conducting internal QA processes to uphold high standards of campaign quality and ensure accuracy across all executions.
- I am responsible for maintaining data accuracy and ensuring proper tracking for all campaigns, optimizing performance.
- By driving cross-functional collaboration, working to improve processes and enhance overall campaign efficiency across teams.
