MD FAISAL AMAN
Pune
Summary
Experienced Decision Science professional with demonstrated expertise in analytics. Decisive leader with an analytical and flexible approach to solving problems.
Overview
6
6
years of professional experience
Work History
Senior Associate
Axtria
04.2023 - Current
- Conducted a Market Mix (MMx) analysis to evaluate the impact of salesforce expansion on brand performance, employing non-linear regression and response curves.
- Led a second MMx analysis to understand impactable sales for non-personal/digital channels based on activity, utilizing sophisticated non-linear regression. Developed and recommended budget optimization strategies, estimating potential annual savings of ~$30 million. These recommendations were pivotal in efficient investment allocation, significantly enhancing marginal return on investment (mROI) for the brand.
- Evaluated various sub-tactics within a promotional channel (Display ads) using breakout modeling.
- Investigated the dynamic interplay between different promotional channels (TV and Search), providing valuable insights into cross-channel synergies and opportunities for enhanced sales.
- Conducted a focused analysis to understand the correlation between healthcare professional (HCP) attendance and prescription writing behavior during Peer-to-Peer (P2P) programs. Utilized findings to optimize program design, targeting strategies, and attendee selection, resulting in improved attributable sales and program effectiveness.
- Managed and mentored a team of five associates from various disciplines, providing guidance and support throughout projects to ensure effective project execution and fostered team development.
- Managed customer/client relations through communication and helpful interactions in collaboration with the onshore counterparts.
Decision Analytics Associate Consultant
ZS Associates
01.2023 - 04.2023
- Supervised and managed mixed group of associates dedicated to Omnichannel analytics, Reporting, Adhoc analytics, etc.
- Built an end-to-end analysis that quantifies increase in Sales due to increase in promotional impact using regression and custom business rules.
- Identified gaps in promotional execution for Sales Calls and increase open rate of emails by ~50%.
- Evaluated current processes to develop improvement plans.
- Produced detailed and relevant reports for use in making business decisions.
Decision Analytics Associate
ZS Associates
01.2021 - 12.2022
- Developed a KPI for a client that summarizes engagement across all dimensions of Promotions called Customer Engagement Index.
- Identified key drivers of engagement for an HCP (Health Care Professional) using Logistic Regression and Clustering.
- Established an Omnichannel Report that provides holistic view into all promotional channels together and helped identify potential areas of improvement across metrics and vendors.
- Identified NBA (Next Best Action) for optimization of promotional channel and content for an HCP based on historical performance.
- Applied Test & Control, A/B testing, etc to understand best execution patterns and recommend a course of action for other geographies based on situations and inputs from stakeholders.
- Worked with stakeholders on multiple unstructured Top-Down deep dive analysis such as estimating impact of promotions on Sales.
- Increased engagement of HCPs from 10% to 14% monthly engagement by utilizing Non-Personal Promotional tactics.
Project Engineer
Wipro Technologies Limited
04.2019 - 01.2021
- Worked on the Advanced Machine Learning Algorithms mostly clustering techniques such as KNN, Random Forest and Decision Trees.
- Developed solutions for ADAS systems using computer vision using OpenCV.
- Improved models to make the system accurate enough for navigation purposes of self-driving and runs in real-time.
Summer Intern
Vedanta Limited
05.2017 - 06.2017
- Understood various aspects of Aluminum businesses and extraction processes.
- Developed report on joint government and private ownership structure and financials.
Education
B.Tech - Civil Engineering
Kalinga Institute of Industrial Technology
DAV Public School
Delhi Public School
Skills
- Top Down Analytics
- Marketing Mix Modelling
- Story Boarding
- Analytical Problem Solving
- Critical Thinking
- Quantitative Analysis
- ROI Analysis
- Social Media Marketing
- KPI Analysis
- Consumer Behavior Analysis
- Sales Analytics
Tools
- MS Excel
- Python
- R
- MS Power Point
- SQL
- C++
Timeline
Senior Associate
Axtria
04.2023 - Current
Decision Analytics Associate Consultant
ZS Associates
01.2023 - 04.2023
Decision Analytics Associate
ZS Associates
01.2021 - 12.2022
Project Engineer
Wipro Technologies Limited
04.2019 - 01.2021
Summer Intern
Vedanta Limited
05.2017 - 06.2017
B.Tech - Civil Engineering
Kalinga Institute of Industrial Technology
DAV Public School
Delhi Public School
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