Md Rizwan Osman

• Achieved a record-breaking ROAS of 14 with a ₹50 Cr spend over 10 days, acquiring approximately 2 lakh new customers during Myntra's Tier 1 BFF'24 sale.
• Managing a monthly ad spend of ₹60 Cr, aligning business and performance goals while developing integrated omni-channel strategies for clients.
• Led and managed two teams of 30 performance marketing professionals, overseeing their growth and performance outcomes.
• Managed 6 clients across 12 Lines of Business (LOBs) in the Ecommerce, OTT, Automotive, and BFSI sectors.
• Partnered with the sales team to create and pitch Digital Media Plans and Strategies for new clients, achieving a 60% conversion rate and securing top clients like Flipkart, Shoppers Stop, UNICEF, and Abillion.
• Collaborated with Meta to be the first in the industry to implement and test their Alpha and Beta products.
• Contributed to Dentsu's Dream Team, organizing Quarterly Business Reviews (QBRs), engagement activities, and streamlining process-driven operations across the organization.
• Nominated and successfully completed the Meta Select Program, an exclusive training initiative for top talent from select agencies across India, covering topics such as advertising and public speaking.
• Recognized with the Dentsu Rise Award three times: twice as Team of the Quarter (AMJ'23 & JAS'24) and once as Employee of the Quarter (AMJ'23).
• Collaborated with the Talent Acquisition team to redesign and restart the offline hiring process.
• Worked with the solutioning team to onboard new partners and vendors, including a successful integration with Smartly.
• One of the key operations lead for Meta Partnerships at Sokrati (Dentsu), driving innovative tool and product adoption.

• Orchestrated end-to-end campaign execution, ensuring timely & flawless completion by proactively assisting the team in troubleshooting blockers.
• Drove campaign optimization via audience profiling, creative development, & communication strategies, resulting in positive advancements in funnel metrics.
• Collaborated with clients to brainstorm both BAU & sale initiatives Introduced & executed new channels such as WhatsApp & LinkedIn for targeted seasonal campaigns to enhance scalability.
• Assisted clients in onboarding new tools, educating them & resolving queries. Successfully advocated adoption & implemented new third-party tools for clients, resolving data discrepancies & delivering advanced analyses.
• Conducted comprehensive training sessions for new recruits.
• Simplified channel-level concepts for mentees & provided guidance on data representation & client interaction.
• Supervising task allocation and leading my team of 15 members, effectively managing their bandwidth & building effective processes to ensure a MoM operations score of 100%.

• Onboarded and managed 500+ gamers across 150+ colleges Pan India, building a highly engaged gaming community.
• Collaborated with college leadership to establish E-Sports Clubs, creating growth and earning opportunities for gamers.
• Organized Cpmpetitive Esport Community Event, securing 200+ registrations in 14 hours and resolving key challenges.
• Launched innovative campaigns such as Gaming Memes, Indian Gaming News, and Instagram giveaways, driving engagement and brand visibility.
• Recruited and led Campus Ambassadors from 30 colleges, forming E-Sports squads and strengthening local outreach.

Community Lead, South India
Viacom18 Media Private Limited | Chennai, India | Part-time
Apr 2018 – Aug 2020 (2 yrs 5 mos)

• Managed operational workflows for network activities and handles 500 campus ambassadors.
• Coordinated with cross-functional teams to ensure smooth execution.
• Organized and hosted MTV Get a Job in IIT Madras, 2019.

Head of Network Operations
Woovly | Chennai, India | Part-time
Jan 2020 – Jun 2020 (6 mos)

• Led network expansion and content initiatives to enhance platform visibility.
• Oversaw engagement strategies with key stakeholders.

Team Lead- Campus Community Program (Tinder U)
Tinder | Chennai, India | Part-time
Mar 2019 – Apr 2020 (1 yr 2 mos)

• Directed team projects focusing on user engagement and brand promotion.
• Executed campaigns targeted at increasing app downloads and retention.
• Lead Guerilla Marketing strategies across different college fests in Chennai.

Campus Ambassador
Under 25 | Chennai, India | Part-time
Jun 2019 – Oct 2020 (1 yr 5 mos)

• Organized Under 25 summits across various colleges in Chennai.
• Selected as part of the inaugural batch of Campus Ambassadors for Under 25, chosen among the top 50 from over 10,000 applicants.

Campus Ambassador
Grapevine India | Chennai, India | Internship
Jan 2018 – Sep 2018 (9 mos)

• Acted as a liaison between the brand and university students to foster outreach.

Digital Marketing Intern
Gigindia | Internship
Mar 2018 – May 2018 (3 mos)

• Assisted in strategizing and executing digital marketing campaigns.

ISP
Internshala | Internship
Mar 2018 – Jul 2018 (5 mos)

• Promoted platform awareness and engagement among peers through targeted initiatives.