Medha Priya
Marketing and Business Consultant
Gurgaon
Summary
Accomplished Business Development & Marketing Manager with a proven track record at GIDE.AI, enhancing lead generation through expert SEO and digital advertising campaigns. Skilled in marketing analytics and fostering client relationships, I excel in driving revenue growth and team performance by leveraging innovative strategies and market research.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Business Development & Marketing Manager
GIDE.AI
Gurugram
08.2024 - Current
- Managed digital advertising campaigns on platforms like Google Ads and Facebook, driving a 35% increase in lead generation and enhancing brand visibility through cost-effective targeting.
- Conducted data-driven market research and sales analysis, resulting in a 20% revenue growth by identifying key trends and optimizing marketing strategies.
- Mentored and led cross-functional teams, implementing innovative business development strategies that expanded the client base and boosted team performance.
- Championed SEO optimization and CRM initiatives, achieving improved search rankings and elevated client satisfaction levels through strategic engagement.
- Directed and managed end-to-end execution of marketing campaigns, reducing campaign costs while maintaining high-quality deliverables and exceeding ROI targets.
Business Development Manager: Brand Relations
High On Buzz
Gurugram
10.2023 - 07.2024
- Acted as the primary client liaison, aligning brand objectives with tailored influencer marketing strategies to strengthen client relationships and drive campaign success.
- Developed and executed influencer marketing strategies, selecting high-impact influencers, crafting compelling narratives, and establishing KPIs to measure success.
- Managed end-to-end execution of 20+ influencer campaigns, ensuring seamless coordination across influencers, internal teams, and external partners for on-time delivery.
- Monitored and analyzed campaign performance, delivering data-driven reports showcasing a 30% average ROI increase and implementing insights to optimize future strategies.
- Integrated innovative trends and technologies in influencer marketing, elevating client campaigns through forward-thinking approaches and market adaptability.
Assistant Manager: Business & Marketing
Tutela
Gurugram
09.2022 - 08.2023
- Drove penetration into new market segments through strategic marketing initiatives, achieving a 20% increase in market share within six months.
- Conducted in-depth market research and competitive analysis, refining product positioning and value propositions to boost sales performance and improve conversion rates.
- Led tailored client acquisition strategies, securing 15+ new clients in the first quarter and increasing client engagement by 25% over six months.
- Collaborated with cross-functional teams to develop competitive proposals, resulting in a 30% increase in proposal success rate and enhanced market positioning.
Brand Manager & Business Development Executive
Tutela
Gurugram
03.2021 - 09.2022
- Led product lifecycle management for EdTech portals, achieving 15% market share in six months through market-driven innovations.
- Conducted market research and competitor analysis, driving product enhancements and improving performance metrics.
- Developed 360° marketing campaigns, boosting lead generation and increasing customer retention.
- Executed brand strategies that enhanced visibility in one year, utilizing tools like Google Analytics for data-driven insights.
Digital Marketing Manager
Tutela
Gurugram
07.2019 - 02.2021
- Developed and optimized multi-channel digital campaigns, achieving a 20% increase in conversion rates and a 25% rise in website traffic within six months.
- Implemented SEO and SEM strategies to enhance visibility and search rankings while managing content updates on WordPress for brand alignment.
- Designed engaging marketing materials using Canva and executed ad campaigns across platforms to boost brand awareness and drive user engagement.
- Leveraged CRM tools like Mailchimp to streamline email campaigns and improve lead nurturing efforts, enhancing customer acquisition and retention.
Education
Bachelor of Arts -
Delhi University
Delhi 04.2001 -
Diploma -
YWCA Stenography & Office Management
Delhi 04.2001 -
Professional Course - Company Secretary
ICSI: Company Secretary Foundation
New Delhi, India 04.2001 -
Skills
Marketing analytics
Partnership development
Advertising campaigns
Search engine optimization
Client relationship building and management
Customer acquisition
Project management
Campaign management
Account management
Lead generation
Client consultations
Timeline
Business Development & Marketing Manager
GIDE.AI
08.2024 - Current
Business Development Manager: Brand Relations
High On Buzz
10.2023 - 07.2024
Assistant Manager: Business & Marketing
Tutela
09.2022 - 08.2023
Brand Manager & Business Development Executive
Tutela
03.2021 - 09.2022
Digital Marketing Manager
Tutela
07.2019 - 02.2021
Bachelor of Arts -
Delhi University
04.2001 -
Diploma -
YWCA Stenography & Office Management
04.2001 -
Professional Course - Company Secretary
ICSI: Company Secretary Foundation
04.2001 -
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