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As a well-rounded self-taught digital marketer, I have over 6 years of experience in all areas of online marketing, having previously founded and successfully sold my own e-commerce business.

During this time, I gained deep hands-on knowledge in Google Ads, Meta Ads, SEO, email marketing, and organic social media, building the business from scratch into a profitable brand. I personally created and optimised all digital ad campaigns, managing between £15K and £25K in monthly Google ad spend after being disappointed by the results provided by marketing agencies.

Alongside paid media, I developed a strong understanding of content-led SEO and link-building strategies, increasing organic traffic to over 700 visitors per day using only white-hat techniques in a competitive niche. I also grew and managed an engaged community across Instagram, Facebook, TikTok, and YouTube, while building a 110,000-strong email list and running both Klaviyo and Brevo in tandem, regularly achieving over 1000% ROI through targeted campaigns, list segmentation, and behavioural automation.

More recently, I’ve expanded my experience by working as a Marketing Executive at a digital agency, where I focus primarily on SEO with additional responsibilities in Google Ads. I’ve worked across a wide range of client accounts, from service-based businesses to DTC e-commerce brands, adapting strategies to fit different budgets, platforms, and business goals. I’ve enjoyed the client-facing aspect of the role, regularly presenting performance reports, recommending improvements, and developing strong communication skills while managing multiple accounts across various other platforms.

CONTENT WRITING | OPERATIONS MANAGEMENT
Dynamic Content Writer and Operations Manager with a multifaceted background in IT career consulting, Hospitality, and travel and tours. Expertise in creating SEO-optimized content that enhances brand visibility and engages target audiences. Skilled in developing content strategies that align with business objectives while ensuring consistency in brand voice. Excelled in streamlining processes, improving efficiency, and leading cross-functional teams to deliver top-tier service. Demonstrated ability to manage budgets, oversee daily operations, and implement strategies that drive customer satisfaction and business growth. Leveraging industry knowledge from IT Consulting and operational insights from Hospitality to consistently deliver impactful results across content creation and operational management.

Senior creative leader specialising in bringing brand storytelling to life visually across social, AV, and integrated media. Expert at translating narratives into high impact video, motion, and photography content that drives engagement, audience growth, and measurable ROI. Proven track record delivering multi million view content and innovative, scalable formats while leading cross functional teams across global markets. Skilled at combining creative vision with performance insight to produce content that resonates, performs, and elevates brand presence.

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