Meena Bora

Campaign Management:

• Develop, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
• Build visually appealing email templates optimized for various devices and email clients, QA, and Litmus testing.

Automation and workflows:

• Set up and manage email automation workflows to nurture leads, drive customer engagement, and business growth.
• Implement and oversee triggered email campaigns based on user behavior, interactions, and segmented lists.
• Implementation of Automation Studio workflows for content distribution and scheduling of campaigns.
• Build SQL queries, filter activities, and data extensions for targeted campaigns.
• Create and execute dynamic templates and customer journeys in Journey Builder.
• Continuously optimize workflows for efficiency and effectiveness.

Collaboration:

• Collaborate with UI/UX designers to create compelling and responsive email templates.
• Coordinate with the CRM team to ensure seamless integration of email marketing efforts with Salesforce CRM.
• Work with cross-functional teams to align email marketing strategies with overall business goals.

Push Notifications:

• Design and implement push notifications, in-app messages, and automation using Airship.

Reporting:

• Creating reports and documents for different types of campaigns.

Salesforce Marketing Cloud

• Responsible for managing the marketing automation platform and fully leveraging its capabilities through email studio, mobile studio, social studio, web studio, interaction studio/personalization, content builder, journey builder, analytics builder, and audience builder
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Develop and execute Email, SMS, and WhatsApp campaigns in Salesforce Marketing Cloud including segmentation, testing, and deployment, and continually evaluate these for improvements
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance
• Create recommendations to improve campaigns continuously
• Create, test and analyze automated workflows, content, lead scoring and tactics for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

07/2019 - 03/2021 Asst. Manager- Marketing, Transport Corporation Of India Limited
05/2017 - 06/2019 Executive- Marketing, Transport Corporation Of India Limited
10/2015 - 04/2017 Officer- Marketing, Transport Corporation Of India Limited

Marketing Automation (HubSpot)

• Email Marketing: Creating theme and content for the emailer
• Planning design and layout
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment
• Continuously evaluate the performance of the campaign and recommend the improvements based on A/B testing
• Support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Designing and implementing ChatBot
• Writing and publishing Blogs
• Marketing Collaterals: Creating and Developing marketing collaterals like brochures, leaflets, capability presentations, pitch decks, customer's proposals etc
• Market Research and Surveys: Conducting customer satisfaction (CSAT), customer experience (CX) and NPS surveys for the organization
• Preparing survey questionnaires, executing the survey through online tools, analyzing the outcome of surveys and further giving recommendations for improvement
• Research and prepare strategy papers for the new or potential markets/services
• Reports and Analytics: Creating and analyzing various monthly business/campaign reports and dashboards in excel and HubSpot
• Recommend improvements as per analysis
• External Research publications/Reports: Handling as an editor the industry specific annual publication
• Writing content for initial pages of the publication
• Hiring agency and planning the design & layout of the publication
• Manage the overall launch ceremony of the publication
• Social Media Marketing and SEO: Setting up the company's social media handles (FB, Twitter, LinkedIn & Wikipedia) with agency right from scratch and further maintaining them & planning the content for different content pillars and campaigns
• Use social media to help promote the company's products and services
• Overseeing the social media strategy, posting content and analysis
• Measuring the effectiveness of social media campaigns
• Optimizing SEO with an agency
• Corporate Videos: Videos such as service orientated, introductory and image transformation of the brand
• To develop the text script of videos and handle end to end coordination with agency
• Events and Conferences: To update on industry events and participate in the shortlisted ones
• Negotiating for sponsorship deals with industry bodies like FICCI, CII, ASSOCHAM and others
• To oversee and manage key internal/external corporate events & exhibitions
• Ensuring an attractive display
• Website Management: Revamping of websites
• Manage and update content of the website
• Annual Report: To work full-fledged on the project from hiring a designing agency to writing content and planning design & layout
• Agency and Vendor Management: Managing external agencies and vendors (Digital, PR, Designing, etc.) and budgets to align with organizational goals and financial objectives and optimize reach
• Ensuring on-time payments and invoicing
• Create, update and maintain call scripts for representatives
• Maintain a database of customers for follow-up
• Validate customer contracts
• Assist in the formulation of the company's strategic plan
• Competitor Analysis on a regular basis
• Budget Planning - Maintaining marketing calendar and plan budget for the year.