Summary
Overview
Work History
Education
Skills
Certification
Languages
Software Skills
Profiles
Hobbies and interests
Timeline
Hi, I’m

Meenakshi

New Delhi
Meenakshi

Summary

Experienced Digital Marketing Manager & Team Lead with 7+ years of expertise across leisure, travel & tourism, FMCG, B2B, B2C, IT/technical, e-commerce, and government sectors. Skilled in SEO strategy, 1st-page ranking, ORM, social media growth, performance & paid media marketing, personal branding, B2B lead generation, LinkedIn organic growth, and e-commerce marketing.

Currently working with Cognizant on a Google Marketing Platform (GMP) pilot project, leading teams on DV360, CM360, SA360, PMax, and billing operations. Experienced in managing KPIs (TRT, sentiment score, escalations, shrinkage), conducting reviews, feedback sessions, and driving certifications for associates.

Proven ability to deliver integrated marketing strategies, manage government projects (Ministry of External Affairs, Haryana Skill Development Mission, IIMs, etc.), and enhance business growth through both organic and paid channels. Strong leadership in improving team efficiency, process stability, and client satisfaction.

Overview

6
years of professional experience
1
Certification

Work History

Cognizant Technology Solutions, CTS

Team Leader
08.2024 - Current

Job overview

  • Leading a pilot project for Google Marketing Platform (GMP) covering DV360, CM360, SA360, PMax, and billing operations.
  • Trained and managed associates on campaign execution, billing, and platform certifications, ensuring 100% completion of required GMP certifications.
  • Successfully transitioned from training & nesting phase to managing end-to-end operations for the T/G segment and later the Houston billing team.
  • Accountable for key delivery metrics including TRT, sentiment score, escalations (0%), shrinkage, and overall team productivity.
  • Conducting daily team huddles, weekly reviews, feedback sessions, and 1:1 coaching to drive performance and skill development.
  • Driving team motivation, collaboration, and bonding to maintain high morale and low attrition.
  • Preparing documentation, reports for leadership reviews and client escalations.
  • Recognized for maintaining process stability, quality delivery, and seamless client interactions within a highly dynamic pilot project environment.

Mount Talent Consulting

Digital Marketing Manager
01.2022 - 08.2024

Job overview

  • Handling In-house and Government projects Ministry of External Affairs, Haryana skill development mission, IIM Bangalore, IIM Jammu, and Punjab Aids Mission with their digital marketing and performance marketing campaigns.
  • Monitoring Teamwork, Managing International lead generation campaigns for recruiting and staffing, Measuring Team Success and Processes, SEO Strategy Development, Solving Critical Domains, Managing keyword ranking and increasing site visits of the projects, and meeting ranking deadlines.
  • Preparing On Page strategy as per demand of the campaign, Call to action optimization, Conversion rate optimization, Landing page optimization, White hat Link Building
  • Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.
  • Deployed high-performing digital marketing campaigns, growing brand sales and awareness.
  • Produced detailed performance reports, analysing outcomes to consistently aid future marketing strategy.
  • Managed customer communications across social media channels, maintaining professional brand style and voice.
  • Managed third-party platforms to deliver wide-reaching digital marketing campaigns.
  • Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms.
  • Planned and implemented integrated search, display and video campaigns on platforms.
  • Attended industry events to build partnerships with influencers and industry leaders.
  • Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.
  • Collaborated with sales, legal and customer success teams to identify and achieve cross-functional milestones.
  • Took ownership of new client acquisition via digital marketing channels, devising strategies and managing marketing plan delivery.
  • Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
  • Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
  • Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns.
  • Monitored social media trends to remain ahead of competitor activity and deliver what consumers want.

Whats Local Today (Tapouts)
Noida

Digital Marketing Specialist
07.2020 - 01.2022

Job overview

  • Analyzing business performance with the help of digital tools and reports Web traffic analysis using various digital tools like Google Analytics, Communicating with clients
  • Prepared an interactive strategic digital marketing plan for a client's project and inhouse project.
  • Creating awareness about the company's brand and domain around marketing strategies.
  • Assuring proper implementation of different digital marketing tools and techniques such as SEO, Social media maintenance and Paid advertisement.
  • Proper market/domain niche analysis and research and updating them in strategies
  • Analyzing and checking the success of the digital marketing techniques used, Providing online help to clients to achieve success, Managing PPC, SEO, SMO and graphic Team
  • Taking care of End to End Marketing Campaigns of the agency.
  • Produced complex illustrations and animations satisfying clients' brief.
  • Assessed design solutions while balancing needs of multiple stakeholders.
  • Created graphics for signage, packaging and digital promotions using Adobe InDesign.
  • Designed visual images fit for brief, going above and beyond client
    expectations.
  • Developed strong working knowledge of IT, B2B, Ecommerce design to enable early identification of potential issues.
  • Managed deadlines to deliver finalised functional and aesthetic materials on time.
  • Consulted with clients to understand project limitations and constraints

AIRON TRADING PVT. LTD

Digital Marketing Executive
05.2019 - 07.2020

Job overview

  • Taking care of SEO, SMM YOUTUBE MARKETING, INSTAGRAM MARKETING, PPC INTERNET MARKETING within the inhouse affiliate marketing projects
  • Analyzing current trends and new tools and techniques of digital marketing with paid tools(provided by the company)
  • Keyword analysis and research, SEO (on-page and off-page)
  • Worked on Lead generation plan on the company’s different projects.
  • Preparing interactive strategic digital marketing plan for content making according to competitors research
  • Affiliate marketing projects with Technical, IT, B2B, B2C Research and development inclusive execution.
  • Produced clean, error-free newsletters and social media posts to share current sales information.
  • Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
  • Monitored competitors through multi-channel research strategies to best capitalize on market gaps or anticipate changes in customer interests.
  • Planned and implemented integrated search, display and video campaigns on platforms.
  • Sourced, optimized and uploaded new content and images.
  • Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
  • Analyzing business performance with the help of digital tools and reports
  • Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google Analytics.
  • Creating awareness about the company's brand
  • Assuring proper implementation of different digital marketing tools and techniques such as SEO, Social media maintenance and advertisement, etc.

Education

Institute of Management Technology (IMT), Ghaziabad

MBA/PGDM - Marketing from Marketing
01.2025

University Overview

Delhi University

B.Com - Commerce from B.com
01.2018

University Overview

Grade: Pass

CBSE , English

12th from Commerce with Maths
01.2014

University Overview

Grade: 59.9%

CBSE , English

10th
01.2012

University Overview

Grade: 74.9%

Skills

  • Social Media Marketing
  • Google Analytics
  • Google Adsense
  • Google Ads/ Google Adwords
  • Search Engine Marketing
  • Performance Marketing
  • Paid Marketing
  • Strategic Marketing Planning
  • Affiliate Marketing
  • DV360, CM360, SA360
  • GMP
  • Influencer Marketing
  • Comprehensive e-Commerce knowledge
  • A/B testing
  • Campaign deployment
  • Digital marketing strategy
  • Website optimisation
  • Email communication
  • Marketing automation
  • Data visualization
  • Performance analysis
  • Content marketing
  • CRM marketing
  • Multi-channel marketing
  • Brand marketing
  • Copywriting
  • Platform performance analysis
  • Sponsorship and promotions
  • CRO techniques

Certification

  • Certified in Digital Marketing Courses from DSIM
  • Google Adwords
  • Google Analytics
  • Advanced Search Engine Organisation
  • Advanced Social Media Strategy Training & Certification

Languages

Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Software Skills

Software Skills
  • Canva
  • MS Office
  • WordPress
  • Drupal
  • Canva
  • Photoshop
  • Hootsuite
  • Buffer
  • Hubspot
  • Salesforce
  • Ahrefs
  • Semrush
  • Mailchimp
  • Google Analytics
  • Google Ads
  • Google ADsense
  • Screaming Frog
  • Slack
  • Skype
  • Basecamp
  • Adobe Suite
  • Capcut
  • Wati.io
  • WA Rocket Sender
  • GitHUb
  • ChatBot

Profiles

Profiles

https://www.linkedin.com/in/meenakshisaroya/

Hobbies and interests

Hobbies and interests
  • Photgraphy
  • Reading
  • Music
  • Travelling
  • Social Media
  • Web Design
  • Graphic Design

Timeline

Team Leader
Cognizant Technology Solutions, CTS
08.2024 - Current
Digital Marketing Manager
Mount Talent Consulting
01.2022 - 08.2024
Digital Marketing Specialist
Whats Local Today (Tapouts)
07.2020 - 01.2022
Digital Marketing Executive
AIRON TRADING PVT. LTD
05.2019 - 07.2020
Delhi University
B.Com - Commerce from B.com
CBSE , English
12th from Commerce with Maths
CBSE , English
10th
Institute of Management Technology (IMT), Ghaziabad
MBA/PGDM - Marketing from Marketing

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