Meenakshi Dixit

· Marketing Campaigns and strategy – Executed 360-degree marketing campaigns for Astor across digital, print, radio, and offline channels. Handled monthly marketing activities, content creation, and amplification.

· Product launches: Successfully executed the launch of the MG 100-Year Edition and the Astor Blackstorm relaunch

· Drove impactful BTL initiatives/Evan: Drove impactful BTL activities (mall activations, OOH, collaborations) and implemented innovative showroom branding (engaging displays, POSM) across dealerships to enhance brand visibility, generate leads, and create a compelling customer experience. Contributed to major product launch events, including the MG Windsor and Auto Expo 2025

· Brand flagship programs: Successfully led the relaunch of MG Changemakers Season 5, managing the entire process from protagonist selection to campaign execution and amplification. Managed SOMG (Stories of MG), showcasing happy MG customers discussing the product on social media.

· Competition Analysis: Analyzed competitor marketing activities to craft compelling product messaging that addresses customer needs and exceeds expectations.

· Corporate Branding - Led the branding project for the new Gurgaon Headquarters, from concept development to implementation.

• Local Store Marketing: Managed all Local Store Marketing (LSM) activities for Vaango. The role was expanded to handle the entire airports and food court portfolio, focusing on building the Indian brand. Handled various verticals, such as food courts in malls, bars, and dine-in formats.
• Campaign Execution: Executed annual marketing calendars with a focus on BTL activities.
• New Store/Product Launches: Successfully managed new store launches and product introductions.
• Strategic Alliances: Forged strategic alliances with juice brands, resulting in a significant increase in beverage offerings for Vaango.
• Retail Partnerships: Leveraged mall activations and partnerships with major retailers (e.g., Big Bazaar, Pantaloons, Max Fashion) during key events to drive customer engagement and higher foot traffic.
• Brand Enhancement: Developed innovative LSM and menu design initiatives, as well as new store designs, to enhance brand recall and stand out in competitive food court environments.
• Digital Platform Integration: Implemented food aggregator platforms across Vaango stores to drive sales growth.

Launched the company's 1st project, overseeing 360° marketing campaigns (teaser to launch).

· Managed marketing budgets, executed outdoor campaigns, print ads, events, exhibitions and corporate meets.

· Led lead generation activities across digital and offline channels.

· Collaborated closely with creative and media agencies for brand campaigns.

Managed all ATL/BTL marketing activities for MVL Ltd.

· Spearheaded BTL initiatives, including event sponsorships, product launches, and shop-in-shop branding.

· Handled agency relations, vendor management, and TV commercial production.

Managed social media presence and fan base growth

Provided BTL communication solutions for clients (Georgia, Belkin, Educomp, Moser Baer) across outdoor, retail, activation, and online channels.

• Executed media campaigns, managed BTL activities, coordinated with agencies, and handled budgeting and vendor management for JK White Cement and JK Wall Putty.