Meenakshi Lohani
Content and Social Media Strategist
Noida,Uttar Pradesh
Summary
Content Marketing Strategist with 9 years of experience in B2B and B2C writing, thought leadership opinionated articles, LinkedIn management, seo-driven content. Proficient in keyword research, content brief development, repurposing and distributing content, updating existing assets, and managing the full content lifecycle—from planning to publishing.
Overview
9
9
years of professional experience
Work History
Senior Associate, Content Marketing & Social Media
KNOLSKAPE
Bengaluru
06.2021 - 09.2022
- Oversaw creation of SEO-optimised, high-quality content including blogs, PR articles, and video scripts—ensuring brand consistency and accuracy.
- Worked closely with Product, Marketing, Sales, and Compliance to ensure content aligned with business goals and regulatory standards.
- Incorporated tools like ChatGPT, Semrush, and Copy.ai to scale content production efficiently. Tracked social media traffic, user behavior, and campaign performance—using insights to refine and improve content strategy.
- Managed the editorial calendar to ensure timely content delivery, edited and proofread team and contributor content, and contributed to PR strategies and brand promotion efforts.
- Crafted how-to guides, executive bylines, whitepapers, LinkedIn blogs, webinar scripts and opinion articles that positioned KNOLSKAPE as a thought leader in simulations and L&D space.
Senior Content Writer
Ayshwarya Syndicate Souharda Credit Co-operative Society
07.2020 - 02.2021
- Developed engaging, platform-specific content strategies by identifying gaps and opportunities that aligned with brand objectives and campaign goals.
- Acted as the bridge between internal brand teams and external partners, ensuring alignment from brief to publish. Identified what worked, what didn’t, and why—feeding those insights back into content planning. Created monthly content reports with key takeaways and A/B testing recommendations.
- Demonstrated strong storytelling skills by crafting captivating video scripts and impactful short- and long-form content that engaged and converted.
Content Writer
Capline Services
10.2018 - 12.2019
- Collaborated closely with cross-functional teams such as marketing, product, customer success, and subject matter experts to develop effective content strategies and execute targeted campaigns.
- Used CMS platforms like WordPress and HubSpot to manage web content, publish blog posts, and send newsletters.
- Contributed actively in creative brainstorms, kick-off sessions, and team meetings, offering input on copy, design strategy, and execution plans.
- Handled internal communications with discretion, screened and responded to emails, documented action points from review meetings, and ensured timely follow-ups. Maintained confidentiality and provided reliable support for content planning and project coordination.
Content Writer
Sparx IT Solutions
04.2016 - 09.2018
- Created and promoted informative content for Sparx’s blog, website, and guest platforms—pitching articles to relevant third-party sites to expand reach and visibility.
- Managed and mentored a team of 7 writers, overseeing editing, proofreading, task allocation, and timely delivery.
- Served as the lead writer for diverse B2B industries including healthcare, technology, SaaS, HR tech, rental, and e-commerce. Held a fully client-facing role, acting as the primary point of contact for all communication and project execution.
- Worked closely with clients to understand their business goals, developed content strategies from scratch, created detailed briefs, and conducted follow-up brainstorming sessions to align on messaging and direction. Managed end-to-end content delivery—handling everything from ideation to execution—while ensuring high-quality, on-brand content across all touchpoints.
Content Writer
Velocity Software Solutions
04.2014 - 12.2015
- Worked on press releases, articles, and newsletters
- Managed content distribution to online channels and platforms like Quora and Medium to increase web traffic
- Identified customers’ needs and recommended new content to address gaps in the company's current content
- Created subject line, preview text, headline, sub-headline, body copy, and clear CTAs for company’s marketing activities.
Content Writer
Elite Digital
Lucknow
07.2013 - 12.2013
- Explored writing articles for B2C brands from industries like Travel, Fashion, Baby Care, Real Estate, Relationships, Horoscope etc.
- Ensured strict adherence to the style guides, tone, and voice of the company.
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Conducted thorough research for topics to ensure content accuracy and reliability, establishing trust with audience.
Education
PGDID - INSTRUCTIONAL DESIGNING
Symbiosis University
B.Ed - EDUCATION & PSYCHOLOGY
GSRM DEGREE COLLEGE
B.Sc - ANIMAL & PLANT SCIENCE
ISABELLA THOBURN COLLEGE
Skills
Content Strategy
Editorial Calendars
Briefing and Outlining
Content Creation
Branded Content
Interviewing
Storytelling
Personal branding
Ghostwriting
Social Media Management
AI tools management
Editing
Creative Writing
<Enter your own>
Content Marketing & Brand Strategist
Timeline
Senior Associate, Content Marketing & Social Media
KNOLSKAPE
06.2021 - 09.2022
Senior Content Writer
Ayshwarya Syndicate Souharda Credit Co-operative Society
07.2020 - 02.2021
Content Writer
Capline Services
10.2018 - 12.2019
Content Writer
Sparx IT Solutions
04.2016 - 09.2018
Content Writer
Velocity Software Solutions
04.2014 - 12.2015
Content Writer
Elite Digital
07.2013 - 12.2013
PGDID - INSTRUCTIONAL DESIGNING
Symbiosis University
B.Ed - EDUCATION & PSYCHOLOGY
GSRM DEGREE COLLEGE
B.Sc - ANIMAL & PLANT SCIENCE
ISABELLA THOBURN COLLEGE
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