Meenakshi Menon

• Leading the customer-centric design thinking strategy implementation for the launch of the enterprise product version 2.0 (0-1 products)
• Driving collaborative brainstorming discussions on Miro & Figma with Mobile, Web - Frontend, Architecture, Design & Testing teams
• Leading & growing a lean Product Design team managing 4 enterprise products. Working hands-on in Figma to create rapid prototypes based on research for usability & customer feedback analysis.
• Strategizing with Product Design & Development teams to achieve faster time to value (for end users)
• Management of defining the customer jobs to be done, enterprise end-user personas, KPI tracked roadmap prioritization, user stories for functional/ technical backlog & user-centered design
• Identified & presented to the C-Suite, a deep rooted problem with the dynamic entity relationship mapping in the architecture & database schema that impacted the end user experience.
• Identified & presented multiple legacy technical debts in the frontend code which impacted performance of the product for an end user and implementation constraints for the overhaul of the UX.
• Driving the AI/ML efforts in the construction domain like what-if analysis for capital planning, automated insights from site progress tracking, NLP for search engine for 2.0.

Problem : The flagship products were unable to exponentially grow in the business revenue numbers. The existing product strategy was defined by prioritization of customer requirements (only) leading to functionalities built in silos.

Solution(s) : Drove complex stakeholder management to bring a shift in the product mindset to a customer-centric design thinking strategy implementing frameworks like jobs-to-be-done & 5 steps to achieve Design Thinking, organization wide.

• Drove & led the product analytics program implementing the first ever analytics strategy. Designed business node diagrams for ETL application on data derived from Pendo. Ideated & defined multiple north-star success metrics specific to the domain. Published interactive dashboard on PowerBI for C-Suite, Sales & Marketing Operation teams.
• Enabled internal business stakeholders to consume & make data-driven decisions effectively
• Compiling deep competitive & market research including affinity analysis of the user research using JTBD framework to enhance the decisions made for Product Design & Development
• Developing product documentation (PRDs, Release Notes, Backlog Items, Technical Specifications) to communicate upcoming features and products.
• Drove & Led a team (of 25) the end-end product lifecycle management of research, ideate, prototype, design, validate, implement & test for a Mobile App as MVP.

Problem : A B2B organization in the space of Market Research & Intelligence enabling customers that need intelligence for business decisions. There was no SaaS based subscription product that could add to the recurring revenue. Provided E-commerce type & Services as the revenue.

Solution (s) :

• Initiated the discovery of new products to cater to customer & business needs to enable recurring revenue.
• Ideated, prototyped, validated & delivered a new tool. Led a team (of 7) to design, develop & deliver - Commodity Price Tracker which brought in 5-6 multi-year deals worth revenue addition of ~$120K/deal within first month of launch.
• Based on research, ideated on automating the custom requests for projects to help internal teams scale up & improve efficiency.
• Led a team (of 15) to deliver a Project Management tool which brought in ARR deals from 5 customers with 500 end-users each within first month of launch.
• Initiated and validated with C-Suite team on a new platform product to integrate the Price Tracker tool & Project Management Tool along with additional API integrations to bring in web scraped information.
• Delivered 100+ design prototypes to bring the tools built in silos onto a single integrated platform product - Infiniti Central : Technavio, Spendedge, Commodity Tracker, Bizvibe & Project Portal.
• Led a team (of 15) to manage the end-end product inception to design and delivery of Infiniti Central. Enabled multiple new product revenue streams for the organization within the 1 year tenure
• Drove the translation of the new product strategy into detailed functional specification documentation for development teams.
• Collaborated regularly with the Sales, Marketing & Services teams to enable the soft launch of the 3 new products to customers.
• Boosted customer base penetration using creative promotional approaches.
• Consulted with buyers to determine projected demand for products and services.

Product Management Role : Drove user journeys, low fidelity wireframes & feature ideations for the B2C web and mobile app based SaaS platform product.

• In the space of apartment community management, at the table with the co-founders to formalize the MVP & Go to Market strategies for ADDA ERP, ADDA Gatekeeper, ADDA Enterprise Solution, Doorbot (IoT product)
• Drove the first business revenue addition from the new products worth ~$100K
• Large stakeholder management, partnership & contracts negotiation
• Compiled user feedback to further improve the products through
  Business Requirement Documents (BRD), Functional Requirement Documents (FRD), User Stories, User Requirement Documents
• Identifying real problems on ground by visiting apartments across country that could be solved by the organization
• Evangelizing the need for community management apps to real-estate owners like Embassy & Prestige.

Product Marketing Rolel : Worked closely with the the marketing team to create sales-driving collaterals, case studies, ads management, in-app product marketing and marketing videos

• Strategized product launches and releases in collaboration with the PM team.
• Partnering with marketing and client-facing teams to execute product rollout strategies
• Provide support for advertising materials, marketing campaigns, trade shows

• Conducted market research, competitive analysis, feature ideations and product-market fit analysis for the new features and product lines.
• Ideated on international lead generation strategies and drove deals for the first few international closures for the MVP product ADDA Gatekeeper.
• Drove in a large cap real estate client on the product platform for ADDA Enterprise
• Demonstrated to prospects for ADDA Gatekeeper and drove sales for the first 50 customers onboarded on the applications
• Led regular competitor analysis focussing on core users of the platform and enabled the pre-sales team with collaterals for new products.
• Ideated, designed & delivered 3 product marketing videos published to social media handles.

• Enabled pre-sales & product marketing teams on the new product lines with collaterals.
• C-Suite discussions on ideas to innovate & improvise the MVP product features using market intelligence, usage analysis.
• First key client business wins for the product by acquiring the first 75 customers (approximately15,000 users)
• Business revenue addition of approximately $200K
• Drove the first 2 international sales for the product - from Singapore & Malaysia