Meenakshi Besoya
New Delhi
Summary
A goal-oriented content strategist with over 16 years of experience in producing articles, press releases, slide shows, social media content, editing, and proofreading.
Overview
19
19
years of professional experience
Work History
Associate Director - Content
Adfactors PR
06.2022 - Current
- Create all kinds of long-form content for fintech clients, including blogs, articles, press releases, LinkedIn posts, etc.
- Serve as company representative at PR events and manage end-to-end content development, often working independently to produce press releases and event materials
- Create comprehensive training presentations and facilitate content writing workshops for account executives and new joinees, covering best practices and brand guidelines
Senior Manager – Content
Kaizzen PR
09.2020 - 05.2022
- Creating well-researched and original articles and press releases, across all genres
- Conceptualizing strategies and creating social media /digital content
- Brainstorming ideas and creating a pipeline of content for brand campaigns
- Working on pitches to attract new clients
Associate Content Editor
MSN.com (Microsoft) via Burda Media
Noida
12.2017 - 06.2020
- Quick and timely delivery of slideshows and articles for the Global Editorial Solutions team across all verticals, such as lifestyle, entertainment, health, travel, business, etc.
- Conceptualising and executing new ideas to convert them into global picture galleries
- Working on special or local requests from markets such as Japan, India, Australia, the UK, the US, etc.
- Quality check, proofreading, and editing
- Selecting appropriate images according to the nature of the slideshows and company guidelines
- Translating slideshows from English to Hindi for India market
- Scanning news websites to create new galleries or updating the existing ones
- Creating theme and festival-based content
Chief Sub Editor
The India Today Group
01.2011 - 12.2016
- Creating all kinds of content for the India Today app
- Tracking and pushing news alerts throughout the 8-hour shift
- Writing and editing news alerts pan India in 140/160 characters
Associate Content
One97 Communications Pvt. Ltd.
01.2010 - 12.2011
- Creating SMS content across all verticals including cricket, news, health, beauty, and others
- OBD/IBD scripts
- Interactive Voice Response (IVRs)
- SMS scripts in English for products such as Bollywood Gossip, Star talk, and Love ki Dispensary
Script Coordinator
Miditech
01.2008 - 12.2009
- Writing episode synopsis for the educational daily soap “Jeena Isi Ka Naam Hai” powered by UNICEF for DD Metro
- Translating scripts from Hindi to English for UNICEF
- Coordinating scripts with the scriptwriters
- Offering creative inputs
Junior Copywriter
Hub Kreatives
01.2007 - 12.2008
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables
- Presented clients such as Dabur and Revlon with unique copy options to fulfill all marketing objectives
- Produced original, creative content for promotional advertisements and marketing material
Education
Masters - Mass Communication
National Institute of Mass Communication
New Delhi01.2010
B.A - English (Hons)
Delhi University
01-2008
Bachelors - Mass Communication
Jagannath Institute of Management Sciences
New Delhi01.2007
10+2 -
Father Angel School
New Delhi01-2002
Skills
- Content writing
- Editing
- Proofreading
- Research
- Planning
- Digital/Social Media Content
Accomplishments
• Awarded for content excellence at Adfactors company offsite in Mumbai
• Award for best presentation and interpersonal skills during college
• Won inter-college ad mad competitions, dance performances, and fashion shows during school and college
• Participation in cultural events in school and college
• Award for best presentation and interpersonal skills during college
• Won inter-college ad mad competitions, dance performances, and fashion shows during school and college
• Participation in cultural events in school and college
Languages
- Hindi
- English
- Hindi
Timeline
Associate Director - Content
Adfactors PR
06.2022 - Current
Senior Manager – Content
Kaizzen PR
09.2020 - 05.2022
Associate Content Editor
MSN.com (Microsoft) via Burda Media
12.2017 - 06.2020
Chief Sub Editor
The India Today Group
01.2011 - 12.2016
Associate Content
One97 Communications Pvt. Ltd.
01.2010 - 12.2011
Script Coordinator
Miditech
01.2008 - 12.2009
Junior Copywriter
Hub Kreatives
01.2007 - 12.2008
Masters - Mass Communication
National Institute of Mass Communication
B.A - English (Hons)
Delhi University
Bachelors - Mass Communication
Jagannath Institute of Management Sciences
10+2 -
Father Angel School