Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

MEENAKSHISUNDARAM S

SALES - MARKETING - BUSINESS DEVELOPMENT EXPERTISE
Erode

Summary

Experienced and self - motivated,Goal Driven,tenacious Sales Manager with holding 10 + Years of extensive experience in Channel Sales,Distribution,Project Sales & Marketing in Building Materials Segment.A Strong Leader with the ability to increase sales in way of finding new business opportunities and develop strategies to retain customers.

Overview

11
11
years of professional experience
6
6
years of post-secondary education

Work History

Cluster Manager

Nippon Paint (India)Private Limited
02.2023 - Current

1.Responsible to manage Retail and Distribution area of Business around 50+ Crores ( Annual) withholds 150+ Dealer Network.

2.Responsible to Plan,Execute and Drive Area numbers.

3.Responsible to Train,Coach and Drive Team size of 6 on-role and 12 off-role employees.

Keep them motivated to achieve agenda of the company given area.

4.Appointing New High Potential dealers to gain shop share and increase WR and Market Share accordingly.

5.Driving Secondary Team (BDE,PSA,PDA,ISA and CAA) to generate local site mapping and convert the business to key Dealers.

6.Driving Influencer ( Engineers,Architects,Interior Designer) loyalty programmers and painter’s activity with help of secondary tracker, To increase Active Painters Participation it maintain healthy business dealer wise.

7.Based on market potential Developing and implementing a comprehensive sales strategy to gain market share from competition brand in respective cluster area.

Network Expansion : Appointing new dealers and distributors to expand channel networks in assigned cluster.

Project Segment : To help to convert Projects, Meet Architects, Builders along with Field Team and discussing a product portfolio,price,payment terms, delivery schedules, Warranties and other conditions with prospective client.

Distribution : Identified and appointing new distributors where required and drive the team to increase network expansion under distribution.

Building and maintaining strong relationships with Distributors/Key Dealers and clients.

Analyzing market trends to find new clients and opportunities.

  • Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations
  • Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth
  • Coordinated cross-functional teams to achieve shared objectives while encouraging collaboration among individual departments within each unit of operation
  • Established strong relationships with key stakeholders through regular meetings, reports, and presentations on cluster progress

Area Sales Manager

Jaquar And Company Pvt Ltd
07.2019 - 02.2023

1.Spearheading the 3 Distributors and handling 110 dealers across Trichy to Kanyakumari region.

2.Handling a sales team of 5 members.

3.Heading complete Distribution level Operation monitoring secondary and primary sales and marketing activities,implementing effective strategies to maximize sales and accomplish revenue and collection targets.

4.Designing the schemes and tailoring the same as per the need of the market.

5.Conducting retail audit to assess market potential,estimation sale of competitor's products with a view to adopt suitable strategies for sale.

6.Working on the input on various parameter to increase market share of the assigned geography.

Senior Sales Officer

Greenlam Industries Limited
05.2016 - 06.2019

1.Spearhandling 2 Distributors and handling 70 Dealers from Trichy to Karaikal area.

2.Meeting Specifires like Architects,Builders,Carpenters inorder to get business.

3.Key Dealers handling and had an experience to work weak market by applying effective strategies through secondary activities that made a drastic.

4.Desining the schemes for Sub Dealers.

5.Product Placement and handling secondary sales team in assigned territory.

Senior Executive

Berger Paints India Ltd
12.2012 - 03.2016
  • 1.Dealer handling sales and collection ,Maintaining good rapport with Existing Channel Partners in assigned territory.
  • 2.Planning and execution of daily billing and product placement in retail shop through scheme communication.
  • 3.Attending customer complaints in use of products,suggesting the remedial measures.
  • 4.New Product Training and Promotional activities.
  • 5.Market network expansion.
  • 6.Secondary sales follow up through Painter activities along with Demand Generator.

Education

MBA - Finance & Marketing

Park College of Engineering And Technology
Coimbatore
03.2010 - 07.2012

B.com - General Commerce

Madras University
Chennai
04.2005 - 07.2008

Skills

$ Channel / Distribution/Retail Management

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Accomplishments

* In the month of June 2023 , Sendhur Trading who is Erode City key dealer with a sales size of 3.5crs per annum( Asian Paints) is being cracked and converted to Nippon Paints.

* Appointed 25 Sub Dealers and got the business value of 2crs per annum.

* Expanded Distribution Channels across Madurai and Nagercoil Areas.


PERSONAL DETAILS :

DOB : 20/06/1988

Current Address : 43/17B,Police Station Street,Kodumudi - 638151,Erode DT

Mobile No - 8300044768

Marital Status : Married


Timeline

Cluster Manager

Nippon Paint (India)Private Limited
02.2023 - Current

Area Sales Manager

Jaquar And Company Pvt Ltd
07.2019 - 02.2023

Senior Sales Officer

Greenlam Industries Limited
05.2016 - 06.2019

Senior Executive

Berger Paints India Ltd
12.2012 - 03.2016

MBA - Finance & Marketing

Park College of Engineering And Technology
03.2010 - 07.2012

B.com - General Commerce

Madras University
04.2005 - 07.2008
MEENAKSHISUNDARAM SSALES - MARKETING - BUSINESS DEVELOPMENT EXPERTISE