MEENAL CHOPRRA
Surat
Summary
Results-driven general manager with 15 years of experience in office administration, operations, and sales & marketing. Proven track record in leading high-performing sales teams and optimizing vendor negotiations to enhance operational efficiency. Expertise in streamlining processes and fostering collaboration to increase productivity. Specializes in strategic planning and problem-solving to drive organizational success.
Overview
16
16
years of professional experience
Work History
Content & Marketing Manager and Sales coordinator
R.S. BROTHERS RETAIL INDIA LIMITED
Hyderabad
01.2025 - 05.2026
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives, and maximise returns.
- Managed the online sales team in alignment with marketing plans.
- Facilitated task delegation to agencies in alignment with sales strategies.
- Managed content shoots and marketing tasks, including concept development for multiple brands.
- Created and scheduled social media content, designing grids for a cohesive brand presence.
- Monitored shoot budgets to optimise costs while maintaining quality.
- Worked with top celebrities. (Jr.NTR, Nidhi Agerwal, Keerthy Suresh, etc) for brand campaigns and promotional shoots.
- Executed operations for new store openings to maintain brand consistency.
- Coordinated with teams such as photographers, designers, and others for campaign execution.
General Manager, Operations
Parvati Fabrics Limited
Surat, Gujarat
07.2022 - 01.2025
- Increased sales by 65% in six months through strategic planning and execution.
- Managed budgets and controlled expenditures, identifying and executing cost-saving strategies to maximise financial resources.
- Implemented office policies that streamlined processes, resulting in significant improvements in efficiency and cost reductions.
- Led team of 120 sales and administrative professionals, focusing on training and performance assessment to boost operational efficiency.
- Defined and monitored KRAs and KPIs to enhance team productivity.
- Optimized multi-supplier supply chains for quality and efficiency.
- Managed supplier partnerships to ensure timely deliveries and cost-effective sourcing.
- Built and maintained vendor relationships for quality procurement at competitive prices.
- Negotiated vendor contracts in compliance with company policies.
- Spearheaded influencer marketing, engaging YouTubers, bloggers, and vloggers.
- Led PR campaigns, marketing initiatives, and influencer collaborations.
- Managed B2B portals (JD, IndiaMart, Trade India) and website operations.
- Implemented CRM strategies for data accuracy and system optimization.
- Introduced WhatsApp automation for improved communication.
- Supervised content creation, ensuring high-quality output from writers, editors, and designers.
- Managed expenses and prepared monthly financial reports.
- Organised corporate travel, including flights, accommodations, and transportation.
- Travelling to various cities for fabric procurement and vendor meetings.
Category Manager & Operations
Yadu Nandan Fashions
Surat, Gujarat
09.2019 - 03.2021
- Led the design selection, finalisation, and execution process through to catalogue launch.
- Negotiated supplier contracts, achieving cost-effective procurement of raw materials.
- Organised photoshoots in collaboration with agencies, featuring models showcasing the brand's collection.
- Coordinated with external agencies and internal teams for promotional video production.
- Ensured timely procurement and delivery of raw materials for production.
- Analysed website analytics to track user engagement on textile product pages.
- Managed office inventory and procurement, while maintaining budget compliance.
- Recruited, trained, and assigned responsibilities to administrative staff.
- Oversaw HR functions, including recruitment, and interview coordination.
- Supervised dispatch operations for e-commerce shoots.
- Tracked project progress through regular team updates.
- Analysed consumer trends to inform data-driven product optimisation decisions.
- Identified and collaborated with key vendors based on cost-effectiveness, quality, and reliability.
- Generated sales performance reports on a weekly, monthly, and quarterly basis.
- Monitored customer feedback to identify product gaps and areas for improvement.
- Worked with cross-functional teams to drive category growth, and market share.
- Executed digital marketing strategies, improving brand visibility, and engagement.
Admin Executive & Service Coordinator
Patel Engineering
Nagpur, Maharashtra
03.2010 - 08.2017
- Delivered high-level customer service to strengthen long-term relationships.
- Managed post-sales operations for AMC services of air conditioning systems, primarily for government organisations.
- Coordinated with finance and customers for timely payment follow-ups.
- Generated invoices in Tally and Excel, ensuring adherence to payment terms.
- Maintained vendor relationships and managed customer accounts.
- Conducted regular follow-ups (daily, weekly, bi-weekly) with clients.
- Negotiated pricing with clients to secure the best deals.
- Led and managed a team of 20 sales employees, 47 technicians, and new business development, operations, and customer service.
- Monitored executive performance, providing guidance for improvement.
- Oversaw inventory, stock, and service reports.
- Maintained strong relationships with government officials and project stakeholders.
- Allocated technicians to projects and coordinated with project managers.
- Generated RFQs, RFPs, and quotations as per client requirements.
- Identified open tenders via newspapers and online platforms; handled tender enlistment and applications.
- Obtained Work Done Certificates and client satisfaction reviews, post-project.
- Processed payroll for technicians based on performance.
- Managed office inventory and procurement.
- Prepared and tracked expense reports as per budget allocations.
Education
Master - Sociology
Rashtrasant Tukadoji Maharaj Nagpur University
Nagpur, MH01-2014
Skills
- Office management
- Supply chain negotiation
- Sales and competitor analysis
- Team leadership
- Budgeting and cost control
- Customer service and interpersonal communication
Projects
Successfully won tenders & extended the AMC's for organizations like: Railway (S.E.C.R.), Defence Research & Development Organization (DRDO), Mineral Exploration Corporation Ltd (MECL), Ordnance Factory, National Academy of Direct Taxes (NADT), Adani Power Rajasthan Ltd.
Disclaimer
I solemnly declare that the information in this resume is true to the best of my knowledge and belief.
Timeline
Content & Marketing Manager and Sales coordinator
R.S. BROTHERS RETAIL INDIA LIMITED
01.2025 - 05.2026
General Manager, Operations
Parvati Fabrics Limited
07.2022 - 01.2025
Category Manager & Operations
Yadu Nandan Fashions
09.2019 - 03.2021
Admin Executive & Service Coordinator
Patel Engineering
03.2010 - 08.2017
Master - Sociology
Rashtrasant Tukadoji Maharaj Nagpur University