MEET MEHTA
Bengaluru
Summary
Customer centered retail professional having delivered business from scratch as well as growth on existing business. Operations, Sales and Category Management experience across spectrum of industries including Food & Beverage, Oil & Gas, Convenience Retail and Fashion
Overview
7
7
years of professional experience
Work History
Country Category Head
Shell India Markets Pvt. Ltd.
07.2022 - Current
- Headed Fresh Food & Beverages category at 245 locations spread across 7 states and 27 cities
- Delivered L2L growth of 26% in revenue through 18% increment in total units sold
- Yielded 37% higher net margin on L2L basis by impacting sales mix in favor of high margin products
- Devised and executed 4 pan-India activations yielding total units growth of 414%
- Conceptualized and launched new range of products, in line with customer journey and brand strategy and ex
Territory Manager
Shell India Markets Pvt. Ltd.
08.2019 - 06.2022
- Accountable for P&L of 30 retail outlets across fuel, lubricants & convenience retailing (CR) categories
- Managing & growing monthly turnover of INR ~520 million in territory spread across multiple districts
- Devised strategies delivering 87%, 86% & 139% recovery post covid 2nd wave in fuels, lubes and convenience retail
- Responsible for being one of the only two territories in India to deliver 100% bottom line in Non-Fuel category
- Captured total market share growth of 27% in fuels categories in period of 6 months for assigned territory
- Delivered 42% L2L growth in lubes, 2nd of 17 territories in India, with highest premium penetration
- Achieved highest ever CR monthly sales of INR 3.6 million in history of Shell India, during pandemic
- Participated in team of 5 to correct Labour Allowance Model used by Shell, leading to 12% of cost reduction
- Conducted audits with Category Managers and 3rd party vendors to realign royalty rates of 127 SKUs
Area Sales Manager, Van Heusen
Aditya Birla Fashion & Retail
07.2017 - 07.2019
- Launched Van Heusen Innerwear | Athleisure in Mumbai & suburbs, with portfolio of 200+ products
- Developed width in trade channel against monopolistic competition by product placement in 800+ outlets
- Starting from zero, grew monthly turnover to INR 12.5 million, averaging ~INR 9 million monthly
- Appointed new distributors & sales team of 25+ individuals with attrition rate of just 9% after 2 years
- Managed team of direct reportees of 8 Sales Executives & indirect report base of 17+ Sales Officers
- Achieved 117% of target primary budget and 104% of target secondary budget in first year of launch
- Led to 37% & 34% L2L growth in monthly primary & secondary business respectively in FY 2019-20
Leadership Associate
Aditya Birla Group
06.2016 - 06.2017
- Spearheaded retail operations standardization in Louis Philippe, Van Heusen, Allen Solly & Peter England
- Developed 7-wheeled processes & evaluations to be followed to maintain standards of store operations
- Introduced a score called Store Health Index to gauge overall health of a store based on 19 parameters
- Increased overall monthly sales by 207% from INR 14 lacs per month to 43 lacs per month over a period of 3 months (with ABRL)
- Improved KPIs - Fill Rate from 93% to 98% and Delivery Service Level from 92% to 99% in 3 months (with ABRL)
Education
MBA - General Administration
Indian Institute of Management, Calcutta
Kolkata05.2016
B. Tech - Electrical Engineering
Institute of Technology, Nirma University
Ahmedabad05.2014
Skills
- P&L Delivery
- Business Development
- Project Management
- Customer Centricity
- Concept Development
- Operations Excellence
- Team Building
- Stakeholder Management
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Bilingual or Proficient (C2)
Kannada
Timeline
Country Category Head
Shell India Markets Pvt. Ltd.
07.2022 - Current
Territory Manager
Shell India Markets Pvt. Ltd.
08.2019 - 06.2022
Area Sales Manager, Van Heusen
Aditya Birla Fashion & Retail
07.2017 - 07.2019
Leadership Associate
Aditya Birla Group
06.2016 - 06.2017
MBA - General Administration
Indian Institute of Management, Calcutta
B. Tech - Electrical Engineering
Institute of Technology, Nirma University
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