Meet Shah

Currently leading the overall operations of R Decorchy, managing 12 diverse verticals including Tiles, Mosaic, Wooden Flooring, Lights, Automation, Furniture, Furnishings, Wallpapers, Wallcoverings, Texture Paints, Claddings, Accessories, and Artifacts.

• Team Leadership:
  Spearhead a dynamic team of 20+ professionals across Sales, Marketing, and Operations, ensuring alignment with organizational goals and brand vision.
• Client & Partner Engagement:
  Actively engage with B2B partners, interior designers, and B2C clients to drive business development and build lasting partnerships.
• Strategic Planning:
  Developed and executed comprehensive strategies focused on increasing market share, profitability, and customer satisfaction.
• Business Development:
  Identified new market opportunities and expanded brand presence in existing markets through innovative go-to-market strategies.
• Cross-Department Collaboration:
  Collaborated with key departments to devise and implement innovative solutions to complex operational challenges.
• Financial Oversight:
  Directed the budgeting process, analyzed financial statements, and designed detailed business plans to ensure fiscal responsibility and long-term sustainability.
• Marketing & Branding:
  Led the planning and execution of impactful marketing campaigns to generate leads, enhance brand awareness, and boost revenue.
• Compliance & Governance:
  Ensured adherence to all legal, regulatory, and ethical standards across business operations.
• Stakeholder Management:
  Built and nurtured long-term relationships with key stakeholders, including clients, vendors, and investors.
• Operational Excellence:
  Reviewed operational reports, streamlined processes, reduced costs by identifying inefficiencies, and renegotiated contracts to maximize profitability.
• Contract Negotiation:
  Directed high-value negotiations and contract development with suppliers and clients to secure favorable terms and strategic advantages.

• Managed verticals for B2B, B2C, and interior designers in the home automation industry.
• Developed pan-India strategy for AHA Smart Homes targeting B2B market.
• Created comprehensive proposals with policy and margin-sharing framework for B2B partners.
• Conducted product demonstrations for clients, partners, and B2C customers.
• Pitched collaborative projects to architects and designers, presenting profit-sharing proposals.
• Analyzed customer feedback data to generate reports on satisfaction levels.

• Successfully managing the revenue growth and aiding the brand in entering the Luxury home décor market.
• Implementing effective strategies to enhance sales and expand market reach for Luxurious Home décor, Accessories, Furniture, Lights, and Artworks globally.
• Developed effective collaborations with 35 up-and-coming brands spanning the sectors of Furniture, Accessories, Artifacts, and Lights.
• Served as a leader for a team of ten associates focused on business development.
• Establishing a business strategy for Maison Sia which incorporates ROI calculations
• Strategy planning for the brand with new policy developments within the company, as well as marketing strategy, sales plans, profit calculations, and E-commerce revenue strategy.
• Projected revenue of over 30+ crore in the next two fiscal years across all verticals.

• Effectively oversaw the management of more than 8+ luxury segment distributors for both brands Wall&deco and Giardini Wallcoverings.
• Managed business operations for Luxurious wallcoverings, overseeing a team of 8+ associates
• Established strong partnerships with luxury brands to market and distribute high-quality wallcoverings
• Worked with more than 150+ Architects, Interior Designers & Project consultants for brand specification for their ongoing and upcoming projects in wallcovering segments
• Performed brand awareness presentations, attracting and converting potential clients for profitable business
• Analyzed daily sales progress and market trends to keep the director updated on strategic development for wallcovering segments
• As a manager at Sources Unlimited, led the development of the wallcoverings division and oversaw operations in major cities such as Mumbai, Pune, Bangalore, Chennai,
  Kolkata & Delhi.

• Managed 25Cr+ business in Maharashtra with a team of 15+ Associates while sourcing and developing 15+ Direct Distributors
• Successfully launched Exclusive Lounge in Mumbai and ROM
• Successfully achieved the set goal to exceed expectations
• Developed and implemented sales targets for distributors, dealers, and executives to drive performance at the area and team level.
• Successfully planned and executed exhibitions while effectively overseeing meetings for Ace Tech, Plumbing & Contractors.
• Achieved profitable results for the company and influencers through the implementation of an effective incentive scheme and distribution model.

• Managed the business of 10 Cr+ with the team of 5 DSO and managed more then 6+ Distributors and 150+ Channel partners under Distributors for Mumbai Region
• Achieved more 105% Targets set forth by the management for Sanitaryware, Faucets, Sinks & Tiles Division
• Opened 1st Style Gallery in Mumbai and appointed 6 Distributors division wise.

• Responsible for business development for brand Varmora tiles and developed 80+ sub dealers & 5+ projects under roof of National Ceramics
• Manage display and brand visibility at all merchandising dealer’s studio.

• Responsible to develop the channel sales in western region of Mumbai.