Meet Karan Singh Rana
Creative Director
22/2 Parkes Road Artarmon
Summary
A talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
A skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs.
Overview
21
21
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Creative Director
Thoughtblurb Advertising Pvt. Limited
1 2016 - Current
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Implemented data-driven design strategies, resulting in more effective marketing materials.
Creative Consultant
Imagic Communications Pvt Ltd.
01.2014 - 01.2016
- Oversaw technical production and implementation of online creatives.
- Understood, educated and presented to company and to clients.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Enhanced brand image by developing innovative marketing strategies and creative visual materials.
- Mentored junior designers in industry best practices, fostering a culture of continuous learning within the team.
- Championed a culture of collaboration and creativity within the team by sharing knowledge, providing constructive feedback, and fostering open communication among colleagues.
- Increased overall project efficiency with thorough planning, research, and attention to detail in design execution.
- Advised clients on the best use of various marketing channels, including social media, email campaigns, print collateral, and event promotions.
Copy Supervisor
Thoughtblurb Advertising Pvt. Limited
01.2009 - 01.2014
- Managed multiple projects simultaneously while consistently meeting deadlines and maintaining a high standard of work quality.
- Communicated effectively with clients to understand their unique needs, delivering tailored solutions that exceeded expectations.
- Developed tailored content strategies for diverse clients across various industries, achieving desired communication goals.
- Collaborated with creative teams to produce visually appealing and effective advertising campaigns.
- Participated in brainstorming sessions, contributing innovative ideas for new marketing campaigns.
- Implemented SEO strategies within copywriting tasks, driving higher search engine rankings for clients'' websites.
- Stayed up-to-date on industry best practices and emerging trends, applying this knowledge to further enhance the quality of written content.
- Mentored junior copywriters, improving their writing skills and overall performance within the team.
- Adapted writing style as needed to suit different client voices or brand guidelines, ensuring a cohesive tone across all channels of communication.
- Enhanced brand messaging by developing engaging and persuasive copy for marketing materials.
Sr. Writer
Imagic Communications Pvt Ltd.
01.2008 - 01.2009
- Collaborated with marketing team to create compelling copy for promotional materials, supporting brand awareness and revenue growth.
- Presented complex information in an accessible manner through skillful use of storytelling techniques and data visualization tools.
- Edited manuscripts from other contributors, ensuring consistency in style and tone across all content pieces.
- Increased website traffic through creation of search engine optimized blog posts and web content.
- Maintained a consistent brand voice across all content, aligning with company messaging and objectives.
- Pitched creative ideas for new articles or initiatives that contributed to the continued success of the publication or organization.
- Mentored junior writers with constructive feedback, fostering a collaborative work environment that supported professional growth.
- Improved readability of technical documentation with simplified language while maintaining accuracy and precision in conveying information.
- Brainstormed ideas to create useful content for clients.
- Interviewed individuals by phone, video chat and in-person to write news stories.
Content creator and writer for Webkaa
Magic Mushroom Communications
01.2007 - 01.2008
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Developed original content using social listening and independent sources.
- Develop original content through social listening and independent sources.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Analyzed conversion and bounce rates to measure success of content.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
Copywriter
Capital Advertising (Now Publicis Capital)
01.2005 - 01.2007
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Selected high-quality photos and videos to complement written copy.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Collaborated with illustrators and photographers to enhance content.
- Presented clients with unique copy options based on overall marketing objectives.
Copywriter
Imagic Communications Pvt Ltd.
01.2004 - 01.2005
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Formatted copy to align with project-specific guidelines.
Intern + Jr. Copywriter
INC Communications Pvt Ltd. (now Law & Kenneth)
12.2003 - 01.2004
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Content writer
Rock Street Journal
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Boosted reader engagement with carefully crafted headlines and compelling introductions.
- Improved content quality by conducting thorough research and incorporating industry trends.
Education
Bachelor of Arts - English Literature
Himalayan University
Itanagar, India 04.2001 -
Skills
Team leadership and collaboration
Current Duties
Lead a team of creatives, designers, writers, and producers in developing and executing campaigns for a diverse range of clients., Develop creative concepts, campaigns, and visual identities for brands across various industries, including fashion, beauty, lifestyle, and technology., Collaborate closely with account managers to ensure that campaigns meet client objectives and deliver ROI., Manage budgets, timelines, and project workflows to ensure on-time, on-budget delivery of high-quality work., Act as the main point of contact for clients, presenting concepts and providing strategic guidance throughout the creative process., Oversee the development of branded content and editorial campaigns, including social media and influencer activations., Cultivate relationships with industry partners and creative talent to stay at the forefront of emerging trends and technologies., Manage deadlines of the creative team and make sure that quality work is delivered on time.
Certification
Fundamentals of digital marketing
Timeline
Fundamentals of digital marketing
05-2024
Generative AI & Automation Learning Path
05-2024
Improv Teaching Course
04-2022
Creative Consultant
Imagic Communications Pvt Ltd.
01.2014 - 01.2016
Copy Supervisor
Thoughtblurb Advertising Pvt. Limited
01.2009 - 01.2014
Sr. Writer
Imagic Communications Pvt Ltd.
01.2008 - 01.2009
Content creator and writer for Webkaa
Magic Mushroom Communications
01.2007 - 01.2008
Copywriter
Capital Advertising (Now Publicis Capital)
01.2005 - 01.2007
Copywriter
Imagic Communications Pvt Ltd.
01.2004 - 01.2005
Intern + Jr. Copywriter
INC Communications Pvt Ltd. (now Law & Kenneth)
12.2003 - 01.2004
Bachelor of Arts - English Literature
Himalayan University
04.2001 -
Creative Director
Thoughtblurb Advertising Pvt. Limited
1 2016 - Current
Content writer
Rock Street Journal
Similar Profiles
UNAIS MUNAIS M
Senior System Administrator at Stirred Creative Advertising Pvt LtdSenior System Administrator at Stirred Creative Advertising Pvt Ltd
Jasmine KiasJasmine Kias
Senior Executive Assistant to EVP at Lodestar (Div. of FCB Ulka Advertising Pvt. LtdSenior Executive Assistant to EVP at Lodestar (Div. of FCB Ulka Advertising Pvt. Ltd
Raj ChaudharyRaj Chaudhary
Finance Analyst at Abhinav advertising agency PVT. LTDFinance Analyst at Abhinav advertising agency PVT. LTD
Sana NobuashiSana Nobuashi
Systems Engineer at ARCH, Lnc.Systems Engineer at ARCH, Lnc.
Moemoe EtiMoemoe Eti
Volunteer at NAVolunteer at NA