MEGHA CHATTERJEE
Business Analyst
Summary
Experienced Business Analyst with a proven track record in analyzing market trends, identifying business opportunities, and driving product strategies to meet organizational objectives. Skilled in conducting in-depth data analysis, generating actionable insights, and collaborating cross-functionally to optimize product performance and enhance customer experience. Possesses a strong blend of business acumen, technical proficiency, and effective communication skills. Committed to continuous learning and staying updated with emerging technologies and industry trends.
Overview
4
4
years of professional experience
Work History
Business Analyst
Express Kitchens
02.2024 - Current
- Contributed to an 11% increase in revenue generation within a quarter by assisting sales teams in crafting targeted proposals aligned with client needs assessments.
- Identified and analyzed patterns and trends within extensive datasets, delivering actionable insights in the Sales and Marketing domain. Specifically focused on discerning online sales patterns, cart abandonment rates, and evaluating campaign ROIs and ROAS.
- Developed and managed data warehouses and data marts to support business operations. Additionally, designed dashboards to monitor key performance indicators (KPIs).
- Generated business intelligence reports to inform strategic decision-making.
- Create company-wide applications and automated reporting solutions using Power BI, Tableau and Excel.
- Boosted customer satisfaction levels by identifying areas of improvement and proposing actionable solutions.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
Strategic Sales Analyst
Befree
08.2023 - 01.2024
- Conducted monthly performance reviews for the sales team at an individual level, fostering discussions on accomplishments and addressing obstacles, which led to enhanced team performance.
- Coordinated meetings with the sales team to identify and resolve challenges, ensuring seamless operations and improved overall productivity.
- Conducted in-depth market research and analysis to identify new potential leads and market opportunities, resulting in a 15% increase in sales revenue in the last quarter of 2023.
- Developed and implemented effective sales strategies, resulting in a 9% growth in customer acquisition and retention rates within a year.
- Collaborated with cross-functional teams to develop and deliver customized sales presentations and proposals, resulting in a 14% increase in deal closure rate and surpassing sales targets.
Business Analyst
Lohia Corp
10.2020 - 08.2023
- Managed B2B accounts for over 2200 customers, conducting extensive studies on customer buying patterns.
- Prepared and implemented strategic growth plans, designing unique schemes for non-buying potential customers.
- Utilized SQL, Power BI, and Tableau to create reports and part-level metrics, ensuring frontline sales efficiency and securing 100% market share of key customers.
- Daily regulation of booking, pending orders, and invoicing to the SLT through MIS and reports.
- Conducted market intelligence analysis, comparing market potential to market share, and studying competitor pricing and historical growth.
- Automated daily reports using SAP and Power BI, including automated email reminders to customers with pending quotations.
- Developed and implemented an Order Management System (OMS), resulting in 20% of customers using OMS for quotation and order placement without sales personnel involvement.
- Coordinated with CRM implementation team to execute sales team requirements for reports, dashboards, and order flow process.
- Managed product life cycle for 3 product lines, from ideation to launch.
- Coordinated between Sales and Supply Chain for breakdown orders, immediate dispatch, retrofitment orders, and forecasting for better inventory management.
Education
Certificate in Business Analytics And Applications -
IIM - Trichy
Tiruchirapalli 04.2001 -
BE - Manufacturing Engineering
CIPET
Ahmedabad, India 04.2001 -
Skills
- Requirements Gathering
- Project Management
- Business process improvement
- Data Analysis
- Gap analysis
- Strategic Planning
- User Acceptance Testing
- Tableau
- CRM Systems
- Competitive Analysis
Timeline
Business Analyst
Express Kitchens
02.2024 - Current
Strategic Sales Analyst
Befree
08.2023 - 01.2024
Business Analyst
Lohia Corp
10.2020 - 08.2023
Certificate in Business Analytics And Applications -
IIM - Trichy
04.2001 -
BE - Manufacturing Engineering
CIPET
04.2001 -
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