Summary
Overview
Work History
Education
Skills
Websites
Competencyexpertise
Interests
Timeline
Generic

MEGHA MURTHY

Bengaluru

Summary

General Manager with 10+ years of experience in Real Estate Industry, focused on increasing revenues and expanding margin. A Meticulous leader and strategic planner with comprehensive managerial acumen, adapting new situations and challenges to best enhance the organizational brand. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Through effective business strategies & expanded market reach on boarded key stake holders IPC's/CP's, curate specialized events and exclusive product benefits for the stake holders.

Overview

21
21
years of professional experience

Work History

GM - Marketing and Channel Sales

SVAMITVA GROUP BENGALURU
1 2019 - Current
  • Initiated business development strategies based on company targets, product specifications, market data, and budget factors.
  • Successfully launched projects on different verticals.
  • Expanded market presence through the identification of new opportunities in emerging markets or untapped customer segments.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Curated large to mid-size events for IPCs and CPs.
  • Managed Mandates for multiple projects, have experience of working with best mandate partners in the industry
  • Price Strategy and Inventory management
  • Oversaw branding and rebranding efforts, ensuring a seamless transition while maintaining a consistent message across all channels of communication.
  • Overlooked preparation of marketing collateral and was responsible for onboarding a design agency.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
  • Boosted brand awareness by implementing innovative marketing campaigns and strategies.
  • Enhanced employee retention, providing ongoing training and development opportunities.
  • Delivered exceptional customer experiences through the implementation of innovative marketing tools.
  • Achieved sales targets consistently by employing persuasive negotiation techniques and building strong relationships with key clients.
  • Developed creative presentations, trend reports.
  • Wrote and distributed press releases to increase brand visibility.
  • Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.

SR. MARKETING MANAGER

MAHENDRA HOMES PVT. LTD.
01.2018 - 01.2019
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Maintained documentation, detailing assignments, in-progress work, and completed project milestones.

MARKETING MANAGER

JAIN HEIGHTS AND STRUCTURES PVT., LTD.
01.2014 - 01.2017
  • Finding the right channel for brand and product in market to reach out target audience.
  • Social Media Marketing: Associating with an agency for lead generation, with timely market analysis.
  • Website management: Timely maintenance of Corporate Website and project micro-sites, and its updates.
  • Finalizing vendors of digital platforms to engage required marketing services.
  • Creating and designing campaigns for projects based on project profile, geography, and market trend.
  • Monitoring campaigns and responses, and reviewing them for budget reallocation.
  • Corporate Branding and positioning through digital forums.
  • Online Reputation Management, Implementing
  • Customer Satisfaction (CSAT ), Customer Effort Score ( CES ), & Customer Churn Rate.
  • Pre-sale Activity: Hiring Pre-sales/Telemarketing team for lead qualification. Training pre-sales team for project knowledge to convert leads to site visits.
  • Monitoring team activities and results daily for analysis and further POA.
  • Creating work schedules, developing profitable programs in pre-sales support, development, marketing planning, and market research.
  • Preparing weekly, monthly, quarterly, and annual basis report of individual pre-sales executives (for example). Number of incoming calls, site visits, bookings, campaigns, budget, etc.etc.
  • Coordinating between the Sales team and Pre-sales for addressing issues.
  • Lead Generation Activity: Conducting a timely market survey about development in the locale, ongoing projects, price trends, social infrastructure, etc.
  • Analyzing results based on past associations with agencies and results, thereby finding the right associate for affiliation.
  • Submitting market intelligence report to management for budget allocation for marketing activities.
  • Exploring new ways of doing project promotions for lead generation through ATL and BTL. Leads through
  • Digital Media: Creating and running campaigns in Facebook, Instagram, LinkedIn, Geo-fencing, Google AdWords, Affiliate marketing, and SEO. BTL: Finalizing and attending Property Shows/Exhibitions with proven results in the past and project-specific.
  • Maintaining data of all and generating reports of Weekly, Monthly, and annually for analysis.
  • Utilized knowledge of online strategies, such as search engine marketing, product listings, and affiliate marketing, to maximize campaign results.

AM MARKETING

RED HOMES
01.2013 - 12.2013
  • Planned and executed events and marketing programs to increase qualified leads.
  • Planned and executed marketing campaigns to target groups, areas, and the wider community.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Collaborated with developers, advertisers, and production managers to market products and services.
  • Optimized email campaigns to increase open and click-through rates.

SR. CUSTOMER RETENTION SPECIALIST

BHARTI AIRTEL
01.2004 - 01.2008
  • Coordinated with sales teams to develop targeted promotions aimed at retaining high-value customers effectively.
  • Enhanced customer satisfaction by addressing and resolving complex issues promptly.
  • Conducted regular account reviews to identify opportunities for improving customer satisfaction and reducing attrition rates.
  • Contributed to company growth by upselling additional products and services during support interactions.
  • Leveraged data-driven insights to fine-tune retention strategies, leading to increased success rates over time.
  • Collaborated with cross-functional teams to improve product offerings based on customer feedback.
  • Played a pivotal role in achieving record-breaking customer retention rates year over year within the organization.
  • Investigated and resolved customer inquiries and complaints quickly.
  • Followed through on all critical inter-departmental escalations to increase customer retention rates.

Education

Bachelor of Commerce - Business Communication

Bengaluru University - Karnataka
Bengaluru

Skills

Operations Management

Marketing expertise

Organizational Development

Leadership and team building

Corporate Communications

Branding

Performance Analysis

Customer Retention

Team Leadership

Analytical Skills

Competencyexpertise

  • Operations Management
  • Marketing expertise
  • Organizational Development
  • Leadership and team building
  • Corporate Communications
  • Branding
  • Performance Analysis
  • Customer Retention
  • Team Leadership
  • Analytical Skills

Interests

Interest in Indian Fiction and Comics

Experimental MasterChef

Travel

Timeline

SR. MARKETING MANAGER

MAHENDRA HOMES PVT. LTD.
01.2018 - 01.2019

MARKETING MANAGER

JAIN HEIGHTS AND STRUCTURES PVT., LTD.
01.2014 - 01.2017

AM MARKETING

RED HOMES
01.2013 - 12.2013

SR. CUSTOMER RETENTION SPECIALIST

BHARTI AIRTEL
01.2004 - 01.2008

GM - Marketing and Channel Sales

SVAMITVA GROUP BENGALURU
1 2019 - Current

Bachelor of Commerce - Business Communication

Bengaluru University - Karnataka

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