MEGHA SHARMA
Senior Marketing Analyst
Noida
Summary
Experienced professional with a goal-oriented mindset, strong analytical abilities, and proficiency in Business Intelligence Tools and Dashboard Reports. Seeking a dynamic career in a forward-thinking and fulfilling work setting to fully utilize skills and passion for excellence.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Analyst
Ericsson Global Services
2020.04 - Current
- Working on Google Analytics, GA4, Google Data Studio, Tableau, Power BI, Google BigQuery, Access, Management tool, Tableau, MS Excel
- Creating dashboards for different Market Areas and Business units in the organization on Tableau, Power BI and GDS
- Creating effective and holistic dashboards and presentations for leadership
- Developing dashboards for various campaigns running within the organization
- Delivered in-depth analysis to offer meaningful insights and recommendations.
- Generated reports on a daily, weekly, monthly, and quarterly basis for various market sectors and business division
- Provide insights, trends, and analysis of key performance indicators
- Providing training and demo related to Google Analytics to other teams
Business Operations Associate
Accenture Services Pvt Ltd
2017.04 - 2019.08
- Worked on assignment with Google India at Hyderabad location as Google Analytics 360 Suite Specialist
- Implementing the Google Analytics as per the business requirement to track the website performance and traffic from various search engines and social media sources
- Implementing the Analytics to track the complete transaction and product details including the revenue associated per sale
- Analyzing the user behavior and content type that driving more business revenue outcome that helping to make better business decisions
- Tracking online-offline goals and conversion that help the business to determine the value each user contribution
- Troubleshooting the discrepancies with various reports and provide the best solution to achieve any particular business requirement based on feasibility of the product
- Resolving discrepancies in reports (compared with linked products) to achieve the client's business requirement
- Strategize ways to improve and track site performances, by suggesting clients to optimize On- page SEO
- Analyzing website performance using Google Analytics: performance of keywords, landing pages, bounce rate, Top performance pages, website speed
- Handled client’s escalations
- Resolving Big-Query discrepancies issue with Google Analytics reports
- Resolving API discrepancies issue with Google Analytics reports
- Basic troubleshooting of DBM, DCM, AdWords, GTM.
IT Consultant
Prakratik Living Pvt Ltd
2015.09 - 2017.04
- Development of the e-commerce website using HTML, CSS
- Maintaining the Entire SAAS based Platform
- Acting as technical lead to identify and implement solutions to problems affecting website portal
- Working with various departments for product development
- Conducted SEO research and optimized web content as per the research
- Testing and implementing various user interactive applications such as YFRET, Connecto, zopim to the portal
- Knowledge of Shopify platform
- Coordinating all upgrades and support work on existing application
- Understanding client requirements, Project planning and estimation and delivering their assignments within the timeline
- Closely worked with marketing team, Facebook marketing and targeting
- Facebook content management.
Education
Master of Technology - VLSI
Gautam Buddha University
2013.07 - 2015.08
Bachelor of Technology - Electronics and Communication Engineering
Priyadarshini College of Computer Sciences
2008.07 - 2012.08
Skills
- Programming language: HTML, CSS, SQL
- Google Analytics
- GA4
- Looker studio (GDS)
- Tableau
- Power BI
- Google BigQuery
- Data Visualization
- Reporting and Analysis
- MS Excel
- Project Management
- Team work
Timeline
Senior Marketing Analyst
Ericsson Global Services
2020.04 - Current
Business Operations Associate
Accenture Services Pvt Ltd
2017.04 - 2019.08
IT Consultant
Prakratik Living Pvt Ltd
2015.09 - 2017.04
Master of Technology - VLSI
Gautam Buddha University
2013.07 - 2015.08
Bachelor of Technology - Electronics and Communication Engineering
Priyadarshini College of Computer Sciences
2008.07 - 2012.08