Meghamala Paul
Digital Marketing Specialist
Bangalore
Summary
Digital marketing specialist with extensive experience in campaign management, SEO, content creation, and analytics. Demonstrated ability in optimizing web content and using data-driven strategies to meet business goals. Familiar with a wide range of digital marketing tools and technologies, including Google Analytics and HubSpot CRM. Fluent in multiple languages, enhancing the ability to manage global campaigns and communicate effectively with diverse teams.
Overview
5
5
years of professional experience
Work History
ABM Analyst
Flatworld Solutions
11.2023 - Current
- Implemented and managed HubSpot CRM to track and nurture high-value target accounts, optimizing engagement and conversion rates through detailed reporting and analytics.
- Designed and executed targeted advertising campaigns using RollWorks, focusing on specific accounts to significantly increase engagement and drive higher conversions.
- Leveraged ZoomInfo for advanced research and data enrichment of target accounts, ensuring accuracy and relevance in ABM strategies, and improving targeting precision.
- Conducted market research to identify trends and customer needs.
- Created reports, presentations, and other documentation for stakeholders.
- Monitored industry news to stay informed of new developments in the field.
- Identified opportunities for process improvements across the organization.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
- Designed test plans to ensure quality assurance standards were met.
- Researched best practices used by competitors in the marketplace.
- Maintained positive working relationship with fellow staff and management.
- Monitored operations and reviewed records and metrics to understand company performance.
- Analyzed key performance indicators to identify effective strategies.
Senior Associate - Digital Marketing
DataAegis Software Pvt Ltd
03.2022 - 05.2023
- Optimized website content and promotional messaging, achieving a 40% increase in click-through rates and a 25% decrease in customer acquisition costs.
- Created and delivered campaigns in line with targeted B2B marketing strategies, ensuring first-class quality standards across all platforms.
- Identified partnership opportunities with key influencers to raise brand profile and awareness.
- Developed and implemented strategies for increasing customer satisfaction.
- Conducted research to identify new market opportunities.
- Maintained up-to-date knowledge of industry trends and regulations.
- Provided direction and guidance to junior associates on complex tasks.
- Analyzed data and created reports for senior management.
- Coordinated cross-functional teams in completing projects on time and within budget.
- Monitored performance metrics to assess effectiveness of operational processes.
- Performed quality assurance testing prior to product launches.
Senior Associate - Digital Marketing
K2 Communications
09.2021 - 03.2022
- Designed and implemented digital marketing strategies based on market insights and competitor activity for B2B marketing campaigns.
- Created diverse digital content, including blogs, social media posts, and digital ads.
- Monitored campaign performance, making data-driven adjustments to optimize results.
- Developed and implemented strategies for increasing customer satisfaction.
- Maintained up-to-date knowledge of industry trends and regulations.
Associate Site Merchandiser (3rd Party Payroll)
Amazon
06.2021 - 09.2021
- Managed online product merchandising to enhance user experience and drive sales.
- Sourced, optimized, and uploaded new content and images.
- Organized product displays to maximize visibility and sales potential.
- Ensured all merchandise was priced correctly and accurately labeled according to company policy.
- Developed relationships with key accounts within the region.
- Reported daily activities as required by management.
Digital Marketing Associate
EFY Group
02.2019 - 06.2021
- Led new B2B marketing client acquisition through digital channels, managing and executing marketing plans.
- Utilized social media platforms to promote products and events, increasing brand awareness for brand awareness campaigns.
- Developed and implemented digital marketing campaigns to increase brand awareness, website traffic, and online sales.
- Created content for social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.
- Analyzed web metrics data to identify trends and opportunities in the digital space.
- Researched current industry trends in order to develop new strategies for increasing customer engagement.
- Managed paid search campaigns including keyword research, bid optimization, budget allocation, and performance tracking.
- Optimized landing pages for better conversion rates using A and B testing techniques.
- Planned email marketing campaigns with engaging content that drove conversions.
- Monitored competitor activities in the digital space and provided insights into areas of improvement for our own strategies.
- Tracked ROI from various digital marketing initiatives to measure effectiveness of campaigns.
- Developed a comprehensive understanding of the target market by conducting surveys and focus groups.
Education
PG Diploma: Cyber Law and Cyber Forensics -
NLSIU
Master of Business Administration: Marketing -
Ramaiah Institute of Management
Master of Arts: Economics -
Visva Bharati University
Bachelor of Arts: Economics -
Visva Bharati University
Skills
Digital Marketing Expertise: Strategy Development, Campaign Management, ABM (Account-Based Marketing), Sales Enablement, Social Media Strategy, SEO Optimization, Market Segmentation, A/B Testing
CRM and Marketing Tools: HubSpot, GetResponse, SendinBlue, Mailchimp, ZoomInfo, RollWorks, LinkedIn Campaign Manager, Google Ads, Meta Ads, Amazon Ads, Canva, Semrush, Ahref
Data Analysis & Insights: Data-Driven Decision Making, Customer Profiling, Market Research, KPI Analysis, Campaign Optimization, Reporting and Documentation
Multilingual Proficiency: Fluent in English, Bengali, and Hindi; Upper Intermediate proficiency in Korean and Japanese (B2 level)
Timeline
ABM Analyst
Flatworld Solutions
11.2023 - Current
Senior Associate - Digital Marketing
DataAegis Software Pvt Ltd
03.2022 - 05.2023
Senior Associate - Digital Marketing
K2 Communications
09.2021 - 03.2022
Associate Site Merchandiser (3rd Party Payroll)
Amazon
06.2021 - 09.2021
Digital Marketing Associate
EFY Group
02.2019 - 06.2021
PG Diploma: Cyber Law and Cyber Forensics -
NLSIU
Master of Business Administration: Marketing -
Ramaiah Institute of Management
Master of Arts: Economics -
Visva Bharati University
Bachelor of Arts: Economics -
Visva Bharati University