Meghana Chandani

• Working closely with the co-founders on building growth strategies, organization structure, revenue generation models and maintaining the right culture
• Driving strong client – agency partnerships with CXOs and CMOs of brands
• Delving deeper into media planning, buying and brand strategy and go-to-market strategy for brands

Relevant Projects:

• 20M+ App Installs for India's best travel card - Niyo Global
• Drove 20M+ App Installs in 2 Months on Dhani, India's Largest Super App
• 1M+ App Installs for Jupiter, India's first Neo Bank

• Grew the Social Beat Mumbai team from 4 members to a 50-member team and the revenue by 400% in the most recent fiscal year (21-22)
• Acquired 20+ marquee clients like Dhani, Tata Cliq, Malabar Gold and Diamonds, upGrad Campus, Dr. Vaidya's, Hotstar Marketing Platform, Gamezy and more
• Managed media spends of $9 million across all digital platforms

Relevant Projects:

• 20,000 leads in 3 months for UpGrad Campus
• 20M+ users reached on Tata Cliq's Instagram channel with a viral branding campaign
• 2M+installs for Gamezy - A top fantasy gaming app, using Facebook and DV 360
• 7700 leads and 3.9M Video Views TATA mutual fund's equity linked savings scheme fund campaign

• Supervised and mentored a team of 10, growing the Mumbai Branch of Social Beat
• Developed digital marketing strategies and media plans to increase revenue and engagement for a variety of brands
• Data analysis, consumer profiling, audience analysis, and media plan creation for all clients across platforms such as Meta, Google, YouTube, and Affiliates

• Execution, planning, and oversight of campaigns across a variety of digital marketing channels, including Facebook, Instagram, YouTube, Google, DV360, and Affiliates; general coordination with clients on daily needs, spending limits, campaign concepts, viral content strategy, and more.

• Increasing sales of Hyatt's banqueting space for corporate and social events
• Coordinating with bloggers and journalists to increase hotel foot traffic for various food and beverage events
• Social media management, as well as coordination of creative and communication channels with the creative agency for all hotel collaterals and F&B promotions