Meghana Nayak
Mumbai
Summary
Results-driven Associate Business Director at Omnicom Media Group with a focus on strategic planning and performance marketing. Expertise in AI-driven automation has led to a 40% increase in client investments, showcasing a commitment to brand growth. Adept at team leadership and fostering innovation, delivering data-driven marketing solutions for significant impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Business Director Performance Media
Omnicom Media Group
Mumbai
07.2024 - Current
- Lead the performance media strategy and execution for the Tata Motors, Sugar Cosmetics, and Quench Botanics accounts, driving brand and performance marketing objectives.
- Oversee end-to-end digital media planning, buying, and optimization across multiple platforms (Google Ads, Meta, Programmatic, etc.).
- Manage large-scale campaigns across Search, Display, Video, and Social to maximize ROI and efficiency.
- Develop data-driven marketing strategies using advanced analytics, attribution modeling, and audience insights.
- Implement automation and AI-driven optimization techniques to enhance campaign performance.
- Lead client engagement, reporting, and presentations, delivering insights, and strategic recommendations to senior stakeholders.
- Mentor and guide a team of performance marketers, fostering a culture of innovation and excellence.
Account Manager, Godrej Properties Limited
Madison Media
Mumbai
02.2023 - 06.2024
- Serving as the account lead overseeing Pune and Mumbai regions, taking charge of both Biddable and Planning responsibilities for GPL
- Managing comprehensive communication strategies with a 360-degree approach, including the formulation of strategies and leading client meetings
- Achieved a notable 40% growth in investments during my tenure, contributing significantly to business expansion
- Leading a team of 5, providing guidance to new recruits in core planning and biddable functions
- Introduced an innovative approach to tap into various funnels, resulting in a record-high number of organic walk-ins for the business
- Contributed to building GA predictive audience, GA4 custom audience, first-party data passing to all accounts, and value-based audiences passing from CRM, alongside CAPI integration
Sr. Manager, GMS
GroupM
Mumbai
03.2019 - 02.2023
- Managed digital projects end-to-end, from initial conceptualizing through final implementation, and live monitoring across multiple platforms, like Facebook, Google, and YouTube.
- The brands that I have worked on extensively over these four years are Vodafone Idea Limited, Colgate, Palmolive, Zee Entertainment, Netflix India, VIP Skybags, and Truecaller India.
- Explored maximum platforms/products within this brand, i.e. Performance Max, Display, and YouTube through DV360, lead forms, app campaigns, click to call/WhatsApp, catalog sales, and collab ads.
- Performed in-depth competitor analysis to check their market activities, including ad placement, keyword use, placement bids, and landing pages.
- Optimized social media channels and web pages to improve performance and usability.
- Additional platforms used: DeltaX, Display and Video 360, and Appsflyer.
Analyst, Biddable Media
Performics.Convonix (Publicis Groupe)
Mumbai
01.2018 - 01.2019
- Created campaign structure, extensive keyword search, SQRs, and ad copy creation for the Royal Bank of Scotland and Costa Coffee.
- Worked on AdWords and DoubleClick.
- Created detailed reports for the account of the Royal Bank of Scotland, which were important in analyzing and improving account performance.
- I have done a hygiene check and account analysis for various accounts.
- I analyzed market trends, competitor activities, location, and attractions expansion for a travel brand, and this analysis led to a direct increase in overall sales and revenue.
SEO Executive
iProspect India (Dentsu Aegis Network)
05.2017 - 06.2017
- On-page optimization: internal linking, meta tags, anchor text for website content, and keyword ranking.
- Off-Page Optimization: Bookmarking, content promotion via social channels, and blog and content writing.
- The clients we have primarily worked with are Thomas Cook, Sony LIV, Yes Bank, and Lodha Group.
Education
MBA - Marketing
Durgadevi Saraf Institute of Management Studies
01.2018
T.Y.B.M.S -
Saraf College
01.2016
XII -
ST. Thomas Junior College
01.2013
X -
ST. Thomas High School
01.2011
Skills
- Google Ads
- DV360
- App and Performance Max
- Facebook Ads
- AI-driven automation
- Media planning and strategy
- Excel, MS Office, MS PowerPoint
- Effective communication
Certification
- Facebook Blueprint – Buying Professional Certification
- Google Digital Guru Black Belt Certification
- Google Ads Certified
- Advanced Google Analytics
Languages
- English
- Hindi
- Marathi
Personal Information
Date of Birth: 02/04/96
Timeline
Associate Business Director Performance Media
Omnicom Media Group
07.2024 - Current
Account Manager, Godrej Properties Limited
Madison Media
02.2023 - 06.2024
Sr. Manager, GMS
GroupM
03.2019 - 02.2023
Analyst, Biddable Media
Performics.Convonix (Publicis Groupe)
01.2018 - 01.2019
SEO Executive
iProspect India (Dentsu Aegis Network)
05.2017 - 06.2017
MBA - Marketing
Durgadevi Saraf Institute of Management Studies
T.Y.B.M.S -
Saraf College
XII -
ST. Thomas Junior College
X -
ST. Thomas High School
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