Megha Parasar

• Managed Amazon marketplace large clients accounts
  with a monthly budge of $300K.
• Owned all end to end campaign implementation of
  advertising plan for the brands across Amazon.
  Led the end to end execution of Amazon advertising
  campaigns, resulting in a 20% increase.
• Collaborated with cross departmental teams in
  developing cohesive strategies aimed at achieving
  long term organizational goals.
• Ensuring campaign KPIs are achieved within agreed
  SLAs alongside ensuring team's performance is of
  optimum quality.

Responsibilities:

• Owned and managed integration of a portfolio of key
  sellers and vendors to advertise their products on
  Amazon's globe site.
• Managed 45 accounts with budget of totaling of
  $100,000 per month to ensure growth in gross
  merchandise sales
• Optimized campaigns through A/B testing to increase
  online sales.
• Worked closely with sales team around their motto of
  advertising and help them strategize to meet their advertiser goals.
• Increased sales by 20% YoY and on average 5% in
  conversion rate by monitoring and optimizing the
  campaigns
• Worked on various tools, which provide better track of
  the client history with advertising and forecast
  volumes.
• Tracked and reported on marketing campaign
  performance monthly to help with optimizing current
  and future plans.

Achievements:

• Received 'Front Runner' award in Q4'19 for maintaining my productivity and quality.
• Received 'Weekly Sprint' award in Nov 20, for being the top contributor across search and Display advertising.
• Received ' The Yes I Can' award in Dec 20, for being the top scorer.

Responsibilities:

• Monitored ongoing marketing campaigns.
• Performed daily account management on PPC accounts on Google Ad-words.
• Creating marketing campaigns for Google Ad-words.
• Tracked and managed campaigns to analyze function and effectiveness.
• Made changes to campaigns to fix issues and increase effectiveness.
• Maintained & monitored bids, monthly budget caps, impressions share and other important metrics.