MEGHA RAWAT
ACCOUNT MANAGEMENT
South Delhi,
Summary
Strategic Account Manager with 4 years of experience in campaign planning, execution, and reporting in marketing and advertising. Cultivated strong client relationships and identified upsell opportunities while collaborating with cross-functional teams. Delivered impactful marketing initiatives that enhanced brand engagement and drove ROI, ensuring alignment with client objectives and fostering long-term partnerships.
Overview
2
2
Languages
4
4
years of professional experience
Work History
Account Manager
2626 Creative Studio
Delhi
01.2026 - Current
- Clients: Noida International Airport, Gates Foundation, White marketing, Vyna Electric, Sugs Lloyd & Kona
- Served as the primary client contact, managing stakeholder communication, briefs, approvals, and project timelines.
- Managed Noida International Airport's launch marketing across digital and offline channels.
- Led integrated campaigns across social, digital, SEO, paid media, print, OOH, and ATL.
- Handled, Casio, Isthamus, Woodford Reserve and Blue Label Experiential Marketing.
- Oversaw Kona and Vyna's social media and brand campaigns.
- Managed Sugs Lloyd's digital and ATL campaigns.
- Coordinated Gates Foundation government project, overseeing production of AI-led campaign films to effectively convey project objectives and impact.
- Collaborated with cross-functional teams to deliver campaigns on time and within budget.
Marketing Freelancer
Self-employeed
Delhi
05.2025 - 12.2025
- Managed social media accounts, optimizing posts for maximum reach and effectiveness.
- Analyzed market trends and consumer behavior to inform strategic decision-making.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
Senior Account Executive
Innocean India
Gurugram
07.2023 - 04.2025
- Client: Kia Motors
- Oversaw marketing and regional offers requirements, including dealer kit print ads and corporate branding initiatives.
- Supported high-impact launch campaigns for Kia Seltos (“Tech Is Now Badass” featured Bobby Deol), Sonet PE (“The Wild. Reborn”), and Syros (“Evolved by the Future”); managed end-to-end execution and cross-functional coordination.
- Managed product still shoot for Sonet PE, aligning with established brand standards.
- Executed end-to-end vendor registration, including invoicing and payment monitoring procedures.
- Compiled marketing performance reports and conducted competitor analysis to support strategic planning.
Account Executive
Cheil India
Gurugram
03.2022 - 06.2023
- Client: Samsung
- Managed end-to-end digital advertising and paid-media strategy for the Galaxy Z and S flagship launches, optimizing cross-channel campaigns (display, video, social) to support product debut.
- Coordinated the Galaxy Flip4 (“Flip Side of You”) campaign featuring Alia Bhatt, aligned strategy across digital and OOH channels.
- Executed comprehensive weekly competition analysis for digital, e-commerce, print, and TV channels driving informed strategic decisions.
- Directed internal cross-functional team to design and maintain product e-catalogues for HQ campaigns.
- Liaised with clients and delegated tasks to ensure timely project delivery, maintaining client satisfaction.
Education
Post Graduation - Mass Communication With Integrated Marketing
The Delhi School of Communication
Delhi, India 04.2001 -
BA Programme -
Dyal Singh College, University of Delhi
Delhi, India04-2020
Skills
- Microsoft Office
- AI Tools
- Canva & Adobe premiere pro basic
- Client relationship management
- Campaign implementation
- Project and Time Management
- Team-based problem solving
- Cross-functional teamwork
- Effective strategic planning
- Achievement focused
- Vendor coordination expertise
Timeline
Account Manager
2626 Creative Studio
01.2026 - Current
Marketing Freelancer
Self-employeed
05.2025 - 12.2025
Senior Account Executive
Innocean India
07.2023 - 04.2025
Account Executive
Cheil India
03.2022 - 06.2023
Post Graduation - Mass Communication With Integrated Marketing
The Delhi School of Communication
04.2001 -
BA Programme -
Dyal Singh College, University of Delhi