Summary
Overview
Work History
Education
Skills
Key Clientele
Timeline
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MEGHA SOOD

MEGHA SOOD

Media Buyer
Delhi,DL

Summary

Resourceful Account Manager with excellent digital oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level digital knowledge of 6+ years and strong collaborative skills leading to optimum outcomes.

Overview

2
2
years of post-secondary education
6
6
years of professional experience

Work History

Account Manager

Edelman India
Gurgaon, Haryana
06.2018 - Current
  • Media Buying – Gurgaon June’18 – Present Key roles and responsibilities.
  • Ideating and creating exclusive digital strategies in terms of building community and social media presence for brands in India and across. Formulating outreach paid media plans with respect to the objective and the deliverables expected by the brand.
  • Brainstorming new ideas for retainer brands to maintain their existence on their various social media platforms and implementing influencer outreach and affiliate marketing for brands focused towards content engagement.
  • Tracking and analyzing data (social and web) to optimize targeted social campaigns and assign ROI driven metrics to each campaign reporting and measuring performance of the campaigns.
  • Increased the media revenue by 45% in 2021, 25% in 2020 and 37% in 2019 by pitching new ideas to the client.
  • Coordinated on all-round brand work for digital-led campaigns across markets (APAC/South PAC, SEATH) with a marketing budget of $100K+ per month for client like HPE Aruba and Tera Data.
  • Executing digital campaigns liaising with 3rd party agency, publisher networks and native partners/affiliates.
  • Currently heading the media buying team and delivering the digital solutions across platforms to existing/new client pitches.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Contributed to annual revenue of INR 70 Lacs by selling digital solutions and onboarding new projects in FY21

Digital Marketing Manager

Silverpush
Gurgaon, Haryana
06.2017 - 05.2018
  • Developing and analyzing campaigns on DSP, Facebook, Adwords resulting in an overall increase of 40% the profit.
  • Managed Email Marketing campaigns country wise using Email Marketing platforms like Mail Chimp and Sending Blue.
  • Strategizing and supervising the development of emailers to be sent out on weekly/fortnightly basis.
  • Managing overall marketing for Silverpush (Media and Advertising) and Ecommerce Stores.
  • Creating weekly content calendars to be used for social media and Analyzing the performance of various Digital Marketing promotional efforts through innovative tracking tools.
  • Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
  • Evaluated monthly performance statistics and used data to inform future strategies.

Digital Marketing Specialist

Wealth Discovery
Delhi, Delhi
03.2015 - 05.2017
  • Promotion and execution of content on social channels for the company.
  • Initiation of YouTube channel and development of popular and interesting videos leading to overall enhancement of Company’s brand visibility.
  • Strategized and implemented Client Relationship Management platform enabling effective communication between the marketing and sales.
  • Managed BJP Uttarakhand Social media handles during election and BJP won the elections.
  • Handled Social accounts for Agriculture Minister and other Ministers.
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.

Education

Certification - Digital Media

Delhi School of Internet Marketing
Delhi
03.2015 - 07.2015

MBA - Business Administration

Lal Bahadur Shastri Institute of Management
08.2013 - 05.2015

Skills

    Print and Digital Media

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Key Clientele

Edelman

HPE Aruba(APAC) , Teradata(APAC), KPMG(India), Sunkist(Hongkong), Ajinomoto(Thailand), Hewlett Packard Enterprise, HP India, India First Life Insurance, Bombardier Transportation, The JCB Prize for Literature, Amadeus(China), Education USA(USIEF), Autodesk, Snowflake, Yidaan, California Pistachios, Paypal, Norton, Walmart, Qualcomm, Plan India, OYO, MNRE, EESL

SilverPush

Silverpush, BMW, BJP, FIFA, Affle Indonesia, Johnson and Johnson, Kotak Mahindra, Loco latte, Paradise Unexplored, Couch Putato, Ford, Nissan, Cadbury

Timeline

Account Manager

Edelman India
06.2018 - Current

Digital Marketing Manager

Silverpush
06.2017 - 05.2018

Certification - Digital Media

Delhi School of Internet Marketing
03.2015 - 07.2015

Digital Marketing Specialist

Wealth Discovery
03.2015 - 05.2017

MBA - Business Administration

Lal Bahadur Shastri Institute of Management
08.2013 - 05.2015

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MEGHA SOODMedia Buyer