MEGHAVI DABAS
Sales-Marketing & Business Development Professional
New Delhi
Summary
Sales Excellence & Commercial Operations Leader with 12+ years of experience driving digital transformation, data-led decision-making, and system-driven sales governance. Proven expertise in managing KPIs, optimizing CRM/CPQ ecosystems, and building scalable processes that improve pipeline health, forecasting accuracy, and business performance.
Overview
2
2
Certifications
12
12
years of professional experience
Work History
Senior Business Development Manager
Delhi University -South Campus (SISL)
11.2025 - Current
- Stakeholder & Institutional Relationship Management: Coordinated with university stakeholders and project teams to implement and enhance utilization of the Samarth eGov digital platform.
- Client Engagement & Requirement Analysis: Understand institutional requirements, identify workflow-related challenges and support appropriate portal configuration and process improvements.
- Project Implementation & Coordination: Support the configuration, administration and operational implementation of Samarth eGov modules in alignment with institutional requirements and project objectives.
- Client Engagement & Requirement Analysis: Analyzed institutional requirements, identified workflow challenges, and facilitated portal configuration and process improvements.
- Cross-Functional Coordination: Collaborate with relevant teams to address operational issues, coordinate implementation activities and support timely resolution of functional requirements.
- Cross-Functional Coordination: Collaborated with teams to resolve operational issues, coordinate implementation activities, and ensure timely resolution of functional requirements.
- Solution Support & User Enablement: Prepare user guidance, process documentation and module-wise instructions to facilitate platform adoption and improve user understanding.
- Project Documentation & Reporting: Maintain process-related documentation, configuration details and implementation guidance to support consistent execution and knowledge transfer.
Market Sales Leader
Clearsynth Labs Limited
10.2024 - 08.2025
- Business Growth & Commercial Ownership: Managed a $2.5M business portfolio across North India, East India and Bangladesh, driving regional business development, strengthening customer relationships and identifying opportunities for sustainable revenue growth.
- Strategic Market Expansion: Evaluated market potential, competitor positioning and customer demand to identify untapped opportunities, develop regional growth strategies and support business expansion into new market segments.
- Revenue Generation & Pipeline Development: Strengthened lead generation, prospect qualification and opportunity management processes to build a healthy sales pipeline, improve conversion efficiency and accelerate business development.
- Commercial Performance & Forecasting: Monitored critical sales KPIs, pipeline health, sales productivity and forecasting accuracy to enhance commercial visibility, support revenue planning and enable data-driven business decisions.
- Customer Acquisition & Strategic Relationships: Expanded the customer base through targeted prospecting, industry networking and trade show participation, generating new business opportunities and developing long-term customer relationships.
- Business Intelligence & Executive Reporting: Designed and deployed management dashboards, MIS reports and performance-tracking frameworks, translating sales data and market intelligence into actionable insights for senior leadership.
- Commercial Process & CRM Excellence: Strengthened CRM governance, opportunity tracking and data quality to improve pipeline transparency, forecast reliability, sales accountability and process consistency.
- Team Leadership & Performance Management: Led 2 Area Sales Managers and 2 back-office teams, aligning sales execution, customer support and operational activities with business objectives and regional growth priorities.
- Sales Capability Building: Mentored sales professionals and delivered structured training on digital tools, CRM adoption and sales processes to strengthen execution discipline, team effectiveness and customer engagement.
- Operational Excellence & Productivity: Streamlined workflows and cross-functional processes to reduce operational inefficiencies, improve coordination and enhance departmental productivity.
- Technical Portfolio & Market Expertise: Leveraged specialized knowledge of APIs, impurities, secondary standards and bulk pharmaceutical markets to understand customer requirements, identify portfolio opportunities and support business development initiatives.
- Strategic Business Advisory: Provided senior leadership with market intelligence, competitor insights and growth recommendations to support commercial planning, evaluate new opportunities and strengthen market positioning.
International Sales Development Manager
Appleton Scientific
11.2023 - 08.2024
- International Market Expansion: Identified potential international markets and evaluated market attractiveness, industry trends, competitor positioning and customer demand to develop data-driven market-entry and expansion strategies.
- Commercial Strategy & Pricing Governance: Supported wholesale and retail pricing strategies, commercial frameworks and margin considerations to strengthen competitiveness, protect profitability and support sustainable revenue growth.
- International Business Development & Lead Generation: Built and strengthened the prospective partner pipeline through targeted outreach, lead qualification, opportunity assessment and relationship development to expand international business opportunities.
- Strategic Partnerships & Channel Development: Identified and evaluated potential international distributors, suppliers and commercial partners to establish strategic relationships, expand market reach and support long-term business growth.
- Commercial Negotiations & Contract Management: Supported commercial discussions, reviewed contractual terms and negotiated business agreements with external organizations to align commercial objectives, pricing expectations and operational requirements.
- Supplier Development & Vendor Management: Identified and engaged prospective vendors and suppliers, evaluated commercial proposals and reviewed bids to support supplier selection, cost optimization and procurement efficiency.
- Export Operations & Supply Chain Coordination: Coordinated supply chain activities, export-related requirements and cross-functional processes to support efficient order fulfilment, timely product movement and international business operations.
- Inventory & Demand Planning: Monitored inventory availability against anticipated demand, coordinating with relevant stakeholders to maintain appropriate stock levels and minimize potential supply disruptions.
- Client Engagement & Consultative Selling: Engaged prospective clients, buyers and business partners to understand their requirements, communicate product value propositions and develop commercially relevant solutions.
- Global Sales & Marketing Strategy: Contributed to the development and execution of sales and marketing strategies, aligning market opportunities, customer needs and channel development initiatives with business growth objectives.
- Partner Pipeline & Relationship Management: Strengthened partner engagement and follow-up processes to improve opportunity visibility, support business development activities and build sustainable commercial relationships.
- Process Standardization & Operational Excellence: Standardized business processes, improved coordination across commercial and operational functions, and streamlined workflows to enhance efficiency, consistency and execution quality.
Area Sales Manager
PerkinElmer India Pvt. Ltd.
06.2016 - 09.2023
- Revenue Growth & Commercial Excellence: Delivered over 25% year-on-year business growth, managing a $1.5 million annual business portfolio across North India, East India, Nepal and Bangladesh through strategic territory planning, pipeline management and KPI-driven sales execution.
- International Market Development: Drove market penetration, customer acquisition and market-share expansion across 4 geographic territories, identifying growth opportunities through customer mapping, competitor analysis and market intelligence.
- Strategic Distributor & Channel Management: Appointed, developed and managed distributors across assigned territories, strengthening channel performance through structured target setting, secondary-sales monitoring, business reviews and compliance governance.
- Commercial Negotiations & Account Development: Negotiated and managed standing orders, multi-year commercial agreements and customer-specific pricing arrangements for consumables, supporting recurring revenue, customer retention and long-term account growth.
- Sales Pipeline & Performance Management: Monitored sales KPIs, pipeline health, territory performance and target achievement to improve opportunity visibility, sales forecasting and commercial decision-making.
- Pricing Strategy & Profitability Management: Evaluated business profitability, customer-specific pricing and product positioning to support competitive market strategies, protect margins and improve commercial outcomes.
- Market Intelligence & Competitive Positioning: Conducted customer and competitor mapping, analyzed industry trends and assessed market opportunities to develop actionable recommendations for business expansion and market-share growth.
- Strategic Account Management & Customer Engagement: Managed diverse customer segments, including pharmaceutical and non-pharmaceutical industries, refineries, government institutions and academia, aligning product solutions with customer requirements and business priorities.
- Tender Management & Institutional Sales: Assessed customer requirements to tailor solutions, presented technical and commercial solutions, and managed tender participation and supporting documentation to pursue institutional and high-value business opportunities.
- Product Portfolio Development & Positioning: Leveraged expertise across chromatography (GC, GCHS, LC, LC-MS/MS), inorganic analysis (AAS, ICP-MS, ICP-OES) and material characterization (UV-Vis, FTIR) to support product positioning, pricing strategies, new product development and portfolio growth.
- Sales & Marketing Strategy Execution: Developed and implemented promotional initiatives, technical seminars, brochures, flyers and competitive sales collateral to strengthen product visibility, generate demand and improve market positioning.
- Cross-Functional Commercial Leadership: Collaborated with sales, service, product management and application specialists to identify market opportunities, coordinate customer engagements, resolve service issues and deliver value-added solutions.
- Team Leadership & Territory Optimization: Managed territory planning, manpower allocation, recruitment and performance monitoring while improving customer-facing time and sales team productivity.
- Sales Analytics & Management Reporting: Developed dashboards, performance reports and structured review cadences to track commercial KPIs, evaluate territory performance and enable data-driven strategic decisions.
Sales Executive
Agilent Technologies
06.2014 - 10.2015
- End-to-End Sales Cycle Management: Managed the complete sales lifecycle, from prospecting and lead qualification to solution presentation, commercial negotiations and deal closure, driving revenue growth and profitability.
- Pipeline Management & CRM Excellence: Maintained accurate CRM records, tracked sales opportunities and monitored KPIs to strengthen pipeline visibility, improve follow-up discipline and support predictable sales performance.
- Sales Forecasting & Performance Reporting: Delivered structured sales reports, pipeline reviews and revenue forecasts to evaluate performance, identify growth opportunities and support data-driven commercial decisions.
- Customer Acquisition & Revenue Growth: Executed strategic sales initiatives throughout the sales cycle, identifying new business opportunities and converting prospects into customers to support sustained revenue growth.
- Strategic Account & Relationship Management: Built and nurtured strong client relationships through proactive engagement and consistent follow-ups, generating repeat business, customer referrals and long-term account value.
- Customer Engagement & Consultative Selling: Delivered tailored product presentations, accurate product information and relevant promotional offers to address customer requirements, strengthen engagement and improve customer satisfaction.
- Sales Analytics & Continuous Improvement: Analyzed sales performance metrics during weekly team reviews, identified performance gaps and implemented corrective actions to improve sales execution and target achievement.
- High-Volume Sales Execution: Managed 30+ customer calls per day, balancing prospecting, follow-ups, customer engagement and opportunity progression to maintain consistent sales activity and pipeline development.
- Team Coaching & Sales Enablement: Delivered structured sales training and coached sales associates on selling techniques, customer engagement, product positioning and sales best practices to strengthen team performance and service quality.
- Customer Satisfaction & Retention: Enhanced the customer experience through timely responses, accurate product communication and proactive issue resolution, supporting stronger customer relationships and retention.
- Professional Development & Sales Effectiveness: Participated in professional training programs to strengthen consultative selling capabilities, refine sales techniques and adopt effective commercial practices.
Education
MBA - Business Analytics
Alliance University
BANGALORE 01-2021
M.Tech - Biotechnology
Shoolini University
SOLAN , HIMANCHAL PRADESH01-2014
B.Tech - Biotechnology
Kurukshetra University
KURUKSHETRA01-2012
Skills
- Commercial Excellence & Sales Governance
- KPI Management (bFO, Pipeline, CFT, Conversion)
- CRM / CPQ / BFS Systems & UAT
- Sales Analytics, Forecasting & Insights
- Dashboarding & MIS (Power BI, Excel)
- Data Quality, Hygiene & Process Compliance
- Lead-to-Order & Pipeline Optimization
- Sales Coverage & Territory Structuring
- Incentive Planning (SIP/STIP)
- Cross-functional Collaboration
- Training & Digital Adoption
Accomplishments
- - Sales Excellence Award – 2022
- - President Circle Award – 2019
- - High Achiever Award – 2019
Certification
- Business Intelligence using Power BI
VALUE PROPOSITION
- - Strong blend of sales, digital, and analytical expertise
- - Focus on commercial governance and system-driven execution
- - Proven ability to improve data quality, forecasting, and pipeline visibility
Timeline
Senior Business Development Manager
Delhi University -South Campus (SISL)
11.2025 - Current
Market Sales Leader
Clearsynth Labs Limited
10.2024 - 08.2025
International Sales Development Manager
Appleton Scientific
11.2023 - 08.2024
Area Sales Manager
PerkinElmer India Pvt. Ltd.
06.2016 - 09.2023
Sales Executive
Agilent Technologies
06.2014 - 10.2015
MBA - Business Analytics
Alliance University
M.Tech - Biotechnology
Shoolini University
B.Tech - Biotechnology
Kurukshetra University