Meghna Bhattacharjee

Product Management

• Assisting end-to-end product management across Amazon US and global marketplaces
• Monitoring shipment, inventory flow, and product performance

Business Strategy & Management

• Assisting with pricing, product margin planning, and cash flow analysis
• Creating reports and trackers to monitor profitability and product performance
• Analysing multiple promotional strategies to maximize discount efficiency

Advertising & Automation

• Managing and optimizing Amazon Sponsored Product, Sponsored Brand & Sponsored Display campaigns for US and AU marketplaces to drive visibility and sales.
• Managing Amazon ads using bulk operations and automation tools for streamlined and efficient campaign execution & optimization.
• Creating detailed ad reports, including harvesting and keyword analysis at the product level, to identify targeting gaps and refine campaign strategies
• Executing A/B tests on creatives, keywords targeting, bid strategies, and keyword match types to enhance performance metrics like CTR and CVR.

Cross-Functional Coordination

• Collaborating with operations and other teams to ensure brand consistency

Data & AI Utilization

• Analysing customer reviews, returns, product bundles, and Amazon AI patterns
• Using AI tools to automate repetitive business processes
• Designing and developing dashboards related to deals, list pricing, product margins, and other key business metrics to support strategic decision-making

● Successfully managed clients including Glenmark Pharma, Jubilant Nutrihance, Mankind, Menarini, Swisse, Plush, Flamingo, Tulip Diagnostics, Purifry, MyPuraVida, Ryze, Pure & Sure, Emperor Akbar, Skullcandy etc. achieving high ROAS.

● Dedicated to maximising brand success through comprehensive product, competitor & catalog analysis in marketplaces like Amazon, Flipkart & Pharmeasy.

● Expertise in budget planning, campaign management, ad strategy & optimization for eCommerce ads (Amazon India, Flipkart, Pharmeasy), and future sales forecasting.

● Skilled in leveraging analytical tools such as Tableau & Excel for data visualization.

● Developed responsive front-end web applications using Bootstrap, CSS, HTML5, and JavaScript

● Implemented media queries and ensured cross-browser compatibility for optimal user experience

● Developed software for desktop and mobile operating systems