Summary
Overview
Work History
Education
Certification
Interests
Accomplishments
Timeline
Generic
Meghna Bhowmick

Meghna Bhowmick

Business Development Professional
Kolkata

Summary

Results-driven professional with 6+ years of experience in sales and business development across martech, ed-tech, and cybersecurity, with strong client-facing and event management expertise. Skilled in field events, CXO roundtables, pilot programs, high-intent account targeting, and pipeline acceleration, effectively bridging sales execution with marketing strategy. Experienced in engaging stakeholders at all levels, designing memorable experiences, and driving user adoption through strategic activations. With an MBA and practical digital marketing knowledge, I am now seeking to transition into marketing-focused roles such as events, field marketing, or demand generation, to amplify brand presence and deliver impactful customer engagement. Passionate about travel, networking, and creating meaningful connections, with a flair for leveraging creativity and strategy in client-facing initiatives.

Overview

6
6
years of professional experience
2
2
Certifications
4
4
Languages

Work History

Sr Sales Development Representative

Netcore
06.2024 - Current
  • Executed thorough market research to identify emerging trends and reveal potential business opportunities.
  • Coordinated pre-event engagement for Netcore hosted and sponsored events by identifying high-potential prospects, ensuring strong attendance and audience interaction, and contributing to increased sales pipeline
  • Enhanced pipeline performance by attaining 45% coverage of red-ocean retail accounts, delivering 36 MQLs via strategic outreach and pre-event engagement initiatives.
  • Developed persona-driven marketing collateral utilizing AI tools (Gamma, Lovable), comprising decks, audit reports, GIFs, battle cards, and use cases to drive demand-generation.
  • Spearheaded cross-collaboration within partner marketing ecosystems, involving public-sector and government-backed organizations in transportation and infrastructure to broaden event reach and strategic account engagement.

Tools & : Salesforce, Sales Navigator, Apollo, Canva, SimilarWeb, BuiltWith, Wappalyzer, Apptopia, Lusha, Zoominfo.

Recognized by CHRO for “Turning rejections into relationships with grit,” reflecting persistence and stakeholder engagement skills critical for successful event management.

Events and Marketing Coordinator

CloudSEK
06.2022 - 01.2024
  • Identified and analyzed high-impact infosec conferences, negotiating sponsorships, and aligning attendee profiles with GTM objectives.
  • Coordinated multi-city CXO roundtables and field events across Singapore, Jakarta, Atlanta, Dallas, and India, managing invites, outreach, vendors, logistics, venue coordination, and budget optimization to maximize ROI.
  • Coordinated with threat intelligence team to develop malware reports for targeted outreach, partnered with Head of Marketing on SEA 'Bullwhip' campaign to create high-value pipeline opportunities, including RFP from Interpol Singapore.
  • Developed and maintained a $768K pipeline across BFSI, Telecom, and Healthcare verticals, facilitating the closure of a $165K deal over a 9-month cycle.
  • Managed a Jakarta brunch roundtable with 23 C-level executives, directly contributing to a successful partnership with Tokopedia.

Sales Account Executive

Graphy by Unacademy
02.2021 - 04.2022
  • Managed end-to-end engagement for 15+ high-impact influencers (5M+ subscribers), coordinating campaigns and collaborative initiatives to drive audience engagement and revenue growth.
  • Leveraged insights from YouTube, Instagram, and LinkedIn to prioritize outreach and tailor engagement strategies for high-potential creators.
  • Oversaw the complete creator lifecycle, including lead identification, onboarding, campaign execution, feature adoption, and upsell opportunities.
  • Led cross-creator collaborations resulting in doubled social media engagement, amplified visibility for creators’ online products, and boosted monthly GMV.
  • Designed and executed engagement strategies that mirrored event management principles, ensuring high participation and measurable impact on KPIs.

Business Development Executive

BYJUS
Delhi
04.2020 - 01.2021
  • Managed 80–100+ daily inbound and follow-up calls, converting cold leads into high-value customer acquisitions.
  • Drove the full sales funnel from prospect qualification and personalized product demos to closing and post-sale onboarding.
  • Surpassed weekly sales targets consistently; ranked in the Top 10 BDRs across Delhi NCR for revenue and conversion performance.
  • Gained hands-on experience in user behavior analysis, objection handling, and high-velocity customer engagement.
  • Encouraged team to adopt consultative selling techniques, increasing customer satisfaction and repeat business.

Marketing Executive Intern

QuickRide
Kolkata
01.2020 - 03.2020

Pioneered brand awareness campaigns targeting young IT professionals, positioning the company as the go-to solution for urban commuting.

Onboarded new users by driving app downloads, guiding first-ride experiences, and ensuring seamless adoption of the platform.

Designed and executed first-hand ride demos, creating memorable experiences that converted prospects into loyal users.

Managed end-to-end user engagement, from initial introduction to post-ride feedback, optimizing retention and satisfaction.

Collaborated with local influencers and corporate partners to amplify reach and credibility among young professionals.

Analyzed user feedback and field data to refine activation strategies, improve conversion rates, and accelerate pipeline growth.

Served as the face of the brand in the field, building trust and advocacy among target audiences, resulting in measurable growth in user adoption.

Education

MBA - Marketing Management

Dr DY Patil
Pune
2025

BBA - Business Administration And Management

Calcutta University
Kolkata
2020

Certification

Digital Marketing - American University Dubai (On-site)

Interests

Travel & Cultural Exploration

Communication & presentation skills

Stakeholder engagement (C-level)

Networking & professional meetups

Pipeline management & deal closure

Accomplishments

Byju’s – Joined as a fresher and quickly learned core sales and relationship-building skills, consistently achieving monthly revenue targets. Recognized as Top Performer for the highest conversion rates.

Graphy (Unacademy Sister Product) – Leveraged a personal Instagram following of 20K+ to engage popular creators, driving partnerships and collaborations. Worked closely with Ankur Warikoo, Curly Tales, and Art of Living to expand brand reach and creator engagement.

CloudSek (Cybersecurity) – Introduced innovative outreach strategies, including the “Bullwhip Approach”, which was later adopted by SDR teams across international markets to improve prospecting efficiency and pipeline growth.

Netcore – Currently leading sales development initiatives for the UAE market, a highly competitive region dominated by major players. Successfully accelerated the sales pipeline and generated strong interest in target accounts, positioning the company for strategic growth.

Timeline

Sr Sales Development Representative

Netcore
06.2024 - Current

Events and Marketing Coordinator

CloudSEK
06.2022 - 01.2024

Sales Account Executive

Graphy by Unacademy
02.2021 - 04.2022

Business Development Executive

BYJUS
04.2020 - 01.2021

Marketing Executive Intern

QuickRide
01.2020 - 03.2020

MBA - Marketing Management

Dr DY Patil

BBA - Business Administration And Management

Calcutta University
Meghna BhowmickBusiness Development Professional