Meghna Kapoor
Mumbai
Summary
Dynamic marketing professional with a proven track record at Unilever, excelling in market analysis and strategic marketing. Adept at leveraging consumer insights to drive brand growth and enhance product development. Recognized for delivering impactful communication strategies and managing successful projects, showcasing strong project management and creative thinking skills.
Overview
7
7
years of professional experience
Work History
Senior Brand Executive - Surf
Unilever
Mumbai
09.2023 - Current
- Developed an in-depth understanding of regional markets and consumer behavior.
- Analyzed internal and external data to identify state-wise issues and opportunities, implementing actionable plans.
- Collaborated with media teams and stakeholders to deploy effective communication strategies across traditional and new-age media platforms.
- Briefed and created communication strategies for Surf Powders and Bar, in conjunction with CMI and Creative Agencies.
- Liaised with Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, new SKU launches, packaging changes, and product modifications.
- Managed projects from inception to completion, ensuring timely delivery and alignment with business objectives.
- Monitored progress, identified problems, and implemented efficient solutions.
- Proficiently used Nielsen, IMRB, and Chanakya for data analysis.
- Comfortable working with large data sets to derive insights and inform decision-making
- Worked with creative agencies to brief and create content, ensuring alignment with brand messaging and objectives.
- Developed robust media plans in collaboration with media agencies, overseeing deployment and evaluation.
Brand Officer - Foods and Snacks
CavinKare
06.2021 - 09.2023
- Proactively sought and identified new business opportunities to expand market presence, and drive growth.
- Utilized market research and data analysis to forecast and predict trends relevant to the brand, enabling strategic decision-making.
- Tracked consumer and market insights by monitoring metrics such as sales volume, market share, profit projections, pricing, and distribution.
- Enhanced gross margins for various SKUs by implementing cost-reduction measures, optimizing spending on brand promotions, and strategically planning product-mix optimization.
- Developed and executed strategic Go-to-Market plans to ensure successful product launches, maximize market penetration, and drive revenue growth.
- Drove exceptional performance through the implementation of effective marketing strategies, leveraging data-driven insights to optimize campaigns, and achieve measurable results.
- Led platform, performance, and social media marketing initiatives by collaborating with internal and external stakeholders to drive brand visibility, engagement, and conversions.
Marketing Communication Executive
Marriott International
01.2019 - 01.2021
- Spearheaded all marketing communication activities for Sheraton Grand Chennai Resort and Spa, successfully managing branding, advertising, and public relations initiatives
- Collaborated with external agencies to develop and execute strategic marketing campaigns, ensuring alignment with Marriott Brand Guidelines and maintaining consistent brand collaterals
- Analyzed industry trends and consumer behavior to inform marketing strategies and drive brand awareness and revenue growth
- Managed social media platforms to engage with target audiences, create compelling content, and foster brand loyalty
- Played a pivotal role in crafting effective post-COVID communication strategies to address changing market dynamics and customer expectations
- Handled marketing of two other properties post COVID besides Sheraton Grand Chennai Resort & Spa, namely Courtyard by Marriott, Madurai & Four Points by Sheraton, Mahabalipuram as task force
- Orchestrated in-house photoshoots and photography to showcase the property's unique features and enhance digital presence
- Utilized Search Engine Optimization (SEO), Google Analytics, and other online travel platforms to optimize digital conversions and drive online bookings
- Demonstrated expertise in image management, ensuring all brand collaterals aligned with Marriott's Brand Standards and Guidelines
- Proven ability to leverage data-driven insights and metrics to continuously improve marketing performance and achieve measurable results
- A results-oriented professional with a passion for the hospitality industry, delivering exceptional marketing solutions that elevate brand reputation and drive business success
Intern
ITC
06.2018 - 08.2025
- Conducted field research on Engage Pocket Perfumes, providing valuable feedback to the company regarding challenges and opportunities for improvement.
- Monitored consumer behavior, identified variances between company offerings and consumer needs, and reported findings to senior management.
- Achievements include consistently achieving the highest number of weekly sales, and receiving recognition for exceptional performance.
- Contributed to a special research project, conducting data analysis, and providing insights.
- Gained valuable insights into channel sales within the FMCG sector.
- Acquired knowledge about the effectiveness of general and modern trade marketing strategies in the FMCG market.
Education
MBA/PGDM -
TA Pai Management Institute
Jaipur01.2019
B.A -
Calcutta University
01.2017
Skills
- Market analysis
- Data interpretation
- Consumer insights
- Project management
- Content creation
- Media planning
- Creative thinking
- Product development
- Strategic marketing
Timeline
Senior Brand Executive - Surf
Unilever
09.2023 - Current
Brand Officer - Foods and Snacks
CavinKare
06.2021 - 09.2023
Marketing Communication Executive
Marriott International
01.2019 - 01.2021
Intern
ITC
06.2018 - 08.2025
MBA/PGDM -
TA Pai Management Institute
B.A -
Calcutta University
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