Ajay Patel
Senior Manager- Yield Ad Operations
Bayad
Summary
An adept Senior Yield/Ad Operations Manager with well-rounded skill set in Programmatic ad serving and Ad Optimizations. Expert in handling multiple platforms like Google Ad Manager, Amazon, PubMatic, Unruly, Rubicon, OpenX. Collaborative leader with dedication to partnering with coworkers and promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of Publishers in dynamic, fast-paced settings.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager - Yield Ad Operations
Z1 Tech
10.2021 - 06.2024
- Well versed in Google Ad Manager. Handled End to End Direct Campaigns, Programmatic Campaigns and also Ad Exchange to increase revenue of Publishers.
- Handled Pre-bid Integrations in our video player by working with our Technical team. Ensured right parameters are passed for smooth ad serving.
- Worked on both Client Side and Server Side Ad integrations with SSPs like Amazon, PubMatic, Rubicon, Unruly, Appnexus, OpenX etc.
- Managed and Monitored performance of these SSP by multiple optimizations techniques. In addition, scheduled calls with SSP POC's on monthly basis to review performance and to stay up-to-date with latest trends.
- Worked closely with Product and Engineering team in Product enhancements and rolling out new features.
- Maintained client satisfaction for high-profile accounts like Times of India, India Today Group, NDTV etc. Always took leads of going on call with Publisher to maintain healthy relationship.
- To serve their daily revenue goals, created multiple reporting systems, which helped team with easy analysis and right optimization techniques. This also helped us in increasing longevity of accounts
- Managed team of Ad Operations associates, Demand Operations and Data Analyst and ensured that teams KRA's are on track.
- Hired and trained freshers on Ad Operations and helped them maintain their KPIs with continuous feedback and support.
- Collaborated with Sales team and helped them in setting right expectations with Publishers
- Helped team to retain Publishers by working with dynamic and diverse approaches to main Revenue.
Senior Associate
HCL
04.2019 - 10.2021
- Digital advertising Over 2 years of experience in Ad Manager Google process (Premium and Small Business accounts).
- Technical consultant who helps high profile Tier1 and Tier2 accounts.
- Work closely with Account Managers, Google Technical account managers and ensure that clients issues is resolved
- Processed emails and chats for clients and follow-up in compliance based on corporate policies.
- Advising media team, client, agencies etc. regarding advertising technologies, tracking performance and campaign performance.
- In-depth, hands-on knowledge on end to end troubleshooting and solving complex cases related to Ad serving and Server logic.
- Trafficking and managing campaigns on various platforms like Display, Video, Mobile App, Youtube, Programmatic (Private Auction, Open Auction, Programmatic Guaranteed, Preferred deals), Realtime bidding, AdSense, Ad Exchange, Rich media ads, Native, Data Transfer, Tagging on page, Forecasting, Reporting, Passback, Discrepancy issues, Audience, Active view, GDPR TCF V2.
- Good knowledge in using tools such as Charles, HAR and Chrome Developer
- Able to work in highly dynamic environment and able to multitask.
- Demonstrate outstanding problem-solving and active listening skills — able to diffuse difficult customer situations with tact and ease.
Senior Analyst
Cognizant Technology Solutions
07.2017 - 04.2019
- Over 1.8 years of experience in Ads Process working on Structured Snippets Vertical
- Reviewed site per Google policies and checked Snippets with Products, services and different categories/options provided by company.
- Reviewed snippets are placed in internal tools and is submitted to Google
- These snippets help in increasing search optimization in Google search results and also increases its visibility for relevant searches.
- Training and mentoring new hires (when required)
Education
B.Sc - Mathematics, Chemistry & Computer Science
Shree Chaitanya Degree Collage
Karimnagar 04.2014 - 04.2017
Intermediate - Mathematics, Chemistry, Physics
Intermediate, Narayana College
Hyderabad 07.2012 - 03.2014
School of Secondary Education -
Siddhartha High School
Sircilla 05.2011 - 05.2012
Skills
- Ad Optimizations and Yield Management
Troubleshooting Ad Serving issues
Expertise in Google Ad Manager
Pre-bid Integrations
Campaign Management
Team Handling
Data Analysis
Platforms Handled
Google Ad Manager, OpenX, PubMatic, Amazon, Sovrn, Rubicon, Google Ads
Accomplishments
- Got Certified In all the Ad Manager concepts ( Display, Video, Mobile App, Youtube, Programmatic , Native and Data Transfer) within a year
- Performed all tasks with 100% effectiveness and quality in both the Organizations
- Mentored and assisted my co-peers to ensure that right resolution is given to the clients.
- Learnt Google Ads additionally while learning Google Ad Manager.
- Successfully created YouTube Campaigns in Google Ads and helped the YouTube creators to gain views and Subscribers for their channel.
- Certified in Campaign Manager 360 (DCM) and have the theoretical knowledge on the Campaign Manager 360 UI
- Learnt creating campaigns, Reporting and the Usage of Floodlight tags in DCM
- Have theoretical knowledge on Sizmek and the usage of Sizmek tags.
Additional Information
Date of Birth : 24th November 1996
Gender : Male
Father's Name : Tulsibhai Patel
Languages Known : English, Hindi, Gujarati and Telugu
Hobbies
- Listening to music
- Getting to know new things by surfing the Internet
- Playing video games
Declaration
I hereby declare that all the details mentioned above are in accordance with the truth and fact as per my knowledge and belief.
Timeline
Senior Manager - Yield Ad Operations
Z1 Tech
10.2021 - 06.2024
Senior Associate
HCL
04.2019 - 10.2021
Senior Analyst
Cognizant Technology Solutions
07.2017 - 04.2019
B.Sc - Mathematics, Chemistry & Computer Science
Shree Chaitanya Degree Collage
04.2014 - 04.2017
Intermediate - Mathematics, Chemistry, Physics
Intermediate, Narayana College
07.2012 - 03.2014
School of Secondary Education -
Siddhartha High School
05.2011 - 05.2012
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