I’m a seasoned content strategist with nearly two decades of experience in brand storytelling, thought leadership, and content strategy across IT, SaaS, and digital domains. Currently, I lead content initiatives for ManageEngine Academy at Zoho Corporation, focusing on developing impactful long-form content that highlights the insights of ManageEngine’s IT leaders, innovative frameworks, and best practices—strengthening the brand’s global presence and thought leadership in the IT space.
Hi, I’m
MEGHNA REDDY
Content strategist and mentor
Greater Chennai Area
Summary
Education
University of Madras
Bachelor of Arts (B.A.) from English Literature
University Overview
Skills
Content Leadership & Strategy
undefinedOverview
23
years of professional experience
Timeline
Head of Content – ManageEngine Academy
Zoho Corporation Pvt. Ltd.
02.2019 - Current
Product Marketing Manager – Zoho Sign
Zoho Corporation Pvt. Ltd.
12.2016 - 02.2019
Content Manager – ServiceDesk Plus Marketing
Zoho Corporation Pvt. Ltd.
05.2015 - 07.2016
Senior Copywriter – ServiceDesk Plus Marketing
Zoho Corporation Pvt. Ltd.
06.2013 - 04.2015
Social Media Manager
ShowNearby Pte Ltd
01.2012 - 05.2012
Senior Content Producer / Social Media Manager
Interakt
03.2011 - 02.2013
Senior Copywriter
Matrimony.com (Consim Info Pvt. Ltd.)
03.2010 - 10.2010
Copywriter / Content Lead – Women's Channel
Sulekha.com
12.2007 - 01.2009
Editor
Giltedge Infotech Services Ltd.
03.2003 - 10.2007
University of Madras
Bachelor of Arts (B.A.) from English Literature
Work History
Zoho Corporation Pvt. Ltd.
Head of Content – ManageEngine Academy
02.2019 - Current
Job overview
- Lead content strategy and execution for ManageEngine Academy, overseeing the development of educational resources, leadership talks, customer stories, and training content.
- Conceptualize, script, and produce video series, thought leadership programs, and e-learning materials that enhance ManageEngine's learning and brand ecosystem.
- Collaborate with internal departments, designers, and marketing teams to maintain alignment with brand voice and vision. Mentor writers, editors, and creative producers to ensure high standards of content quality and consistency.
Zoho Corporation Pvt. Ltd.
Product Marketing Manager – Zoho Sign
12.2016 - 02.2019
Job overview
- Directed go-to-market strategies and product launch initiatives for Zoho Sign from its inception to global rollout.
- Partnered with engineering and UX teams to define roadmap priorities and enhance user experience.
- Created marketing funnels through blogs, webinars, whitepapers, and case studies to drive lead generation.
- Conducted competitive analysis and market research to refine product messaging and positioning.
- Built influencer and partner advocacy programs to increase brand reach.
Zoho Corporation Pvt. Ltd.
Content Manager – ServiceDesk Plus Marketing
05.2015 - 07.2016
Job overview
- Developed blogs, whitepapers, case studies, and customer stories supporting ITSM product marketing.
- Managed social media calendars and campaigns, increasing engagement across major platforms.
- Conducted internal workshops on writing, messaging, and tone for content teams.
Zoho Corporation Pvt. Ltd.
Senior Copywriter – ServiceDesk Plus Marketing
06.2013 - 04.2015
Job overview
- Created marketing and in-product content that strengthened ServiceDesk Plus's storytelling and campaign effectiveness.
- Collaborated with design and strategy teams to ensure consistent product messaging.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided editorial guidance to facilitate delivery of top-quality content.
Interakt
Senior Content Producer / Social Media Manager
03.2011 - 02.2013
Job overview
- Created brand messaging, website content, newsletters, and social media campaigns across multiple industries.
- Designed and implemented strategies that enhanced client reach and visibility. Managed freelance contributors and ensured end-to-end content delivery.
ShowNearby Pte Ltd
Social Media Manager
01.2012 - 05.2012
Job overview
- Managed multiple social media platforms such asTwitter, LinkedIn, Facebook, and Instagram ensuring a consistent brand voice and message.
- Worked with design, sales, and marketing teams to ensure cohesive campaign messaging.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Matrimony.com (Consim Info Pvt. Ltd.)
Senior Copywriter
03.2010 - 10.2010
Job overview
- Created campaign copy for BharatMatrimony and IndiaProperties.
- Partnered with creative teams to develop marketing collateral and brand communication.
Sulekha.com
Copywriter / Content Lead – Women's Channel
12.2007 - 01.2009
Job overview
- Edited and curated content for the Sulekha Book Series and collaborated with media partners.
- Managed alliances with New Indian Express, DNA Me, and Paramount Airways. Led content strategy and campaigns for Sulekha Blogs.
Giltedge Infotech Services Ltd.
Editor
03.2003 - 10.2007
Job overview
- Delivered editorial reports and transcripts for clients including Microsoft, P&G, BP, and Johnson & Johnson.
- Ensured high editorial accuracy and consistency across business and financial communications.
- Mentored and lead a team of 15 transcriptionists and proof readers.