Summary
Overview
Work History
Education
Skills
Project Management Expertise
Timeline
Generic

Meghna Sharma

Gurgoan

Summary

Over twelve years of experience in quantitative marketing research and successfully servicing clients across industries. I have had the opportunity to work on various research assignments across diverse practices mainly based on Customer satisfaction, Mystery Shopping, Retail & Shopper Audits, Concept & Product Test, Brand Health, Campaign Effectiveness and Process Audits. During my career, working across verticals has added to the diversity.

Overview

14
14
years of professional experience

Work History

Manager

GLG Gerson Lehrman Group
08.2022 - 05.2023
  • Developing a business understanding and building a relationship with existing and new clients.
  • Key Role: Delivery of the projects, Proposal Writing, Process Understanding and execution, Understanding Pricing for respective client and different vendors.
  • Overseeing and optimizing the relationship between the organization and external vendors.
  • Strengthen relationships with existing clients and develop new ones.
  • Increase in Business volume.
  • Competitive pricing to client for winning proposals.
  • Establishing clear and measurable goals with the vendors.

Senior Account Manager

Dynata
02.2021 - 07.2022
  • Business understanding and development of existing and new clients.
  • Key Role: Delivery of the projects, Proposal Writing, Process Understanding and execution, Understanding Pricing for respective client and different vendors.
  • Overseeing and optimizing the relationship between the organization and external vendors.
  • Strengthen relationships with existing clients and develop new ones.
  • Increase in Business volume.
  • Developed new processes within the system for making delivery smoother.
  • Competitive pricing to client for winning proposals.
  • Training new Team members.
  • Establishing clear and measurable goals with the vendors.

Research Manager

Millward Brown (Kantar)
05.2017 - 06.2019
  • Paved way for a global project for successful execution and reporting, for 25 different markets (APAC, Europe & Africa) at a regional level.
  • Relationship building.
  • Eye for detail, Syncing and Integration of various steps in processes across departments vendors such as quality standards, delivery timelines and compliance requirements.

Senior Project Management Executive

Millward Brown (Kantar)
04.2013 - 04.2017
  • Day to day coordination with Research, Client team and Vendors.
  • Eye for detail, setting expectations for vendor on different aspects such as quality standards, delivery timelines, service levels, and compliance requirements.

Research Executive

Market Probe India
04.2012 - 03.2013
  • Ensuring correct field execution and reporting in the given timeline.
  • Relationship building.
  • Eye for detail.

Project Manager

Market Probe India
04.2011 - 03.2012
  • Day to day coordination with Research & Client team.
  • Trained my team on the unique study so that they perform with quality.

Data Collection Officer

Market Probe India
11.2009 - 03.2011

Education

PGCADPR - Corporate Communication, Brand Research and Ad Evaluation, Advertising Management

Mudra Institute for Communication and Advertising
01.2015

Post Graduate Diploma - Marketing and Media

NIILM School of Business
01.2010

BA (Hons.) - Mass Communication

Gharwal University
01.2008

Skills

  • Skills :-
  • Project Management
  • Project Planning
  • Client Servicing (Internal & External)
  • Trouble Shooting
  • Coaching and Mentoring
  • Tools:-
  • Streamliner
  • Mosaic
  • Power BI
  • CRM
  • Decipher
  • Microsoft Office
  • Share Point

Project Management Expertise

•    Defined project objectives, scope, and roles & responsibilities: Established clear goals and responsibilities while managing client relationships and developing proposals.

•    Managed resource requirements and allocation: Oversaw internal and third-party resources, optimizing vendor performance across 25 markets (APAC, Europe & Africa).

•    Developed and tracked budgets: Ensured cost-effective delivery by negotiating competitive pricing and aligning vendor contracts with organizational budgets.

•    Created detailed project plans: Scheduled milestones and activities for global project execution and reporting, coordinating across departments.

•    Led project delivery: Successfully executed projects by developing new processes for smoother delivery and meeting client expectations.

•    Monitored and reported project status: Provided regular updates to stakeholders and synced processes across teams for a multi-market project.

•    Adapted to changes in scope, schedule, and budget: Optimized vendor relationships and mitigated challenges, ensuring project flexibility.

•    Identified and mitigated risks: Conducted third-party audits (ISO) and addressed quality, process, and ethical concerns in vendor management across all roles.

•    Fostered client and stakeholder relationships: Strengthened ties with clients and vendors, ensuring satisfaction through competitive pricing and clear goal-setting.

•    Evaluated project performance: Utilized data-driven metrics, scorecards, and audits to identify improvement areas in vendor and project performance (Vendor Management).

•    Maintained comprehensive documentation: Prepared proposals, reports, and coordinated day-to-day activities, ensuring detailed records across all roles.

Process Understanding and Design: Ability to analyze and document workflows, as demonstrated by her role in developing new processes for smoother deliver.


Timeline

Manager

GLG Gerson Lehrman Group
08.2022 - 05.2023

Senior Account Manager

Dynata
02.2021 - 07.2022

Research Manager

Millward Brown (Kantar)
05.2017 - 06.2019

Senior Project Management Executive

Millward Brown (Kantar)
04.2013 - 04.2017

Research Executive

Market Probe India
04.2012 - 03.2013

Project Manager

Market Probe India
04.2011 - 03.2012

Data Collection Officer

Market Probe India
11.2009 - 03.2011

PGCADPR - Corporate Communication, Brand Research and Ad Evaluation, Advertising Management

Mudra Institute for Communication and Advertising

Post Graduate Diploma - Marketing and Media

NIILM School of Business

BA (Hons.) - Mass Communication

Gharwal University
Meghna Sharma