Meghna Srivastava
Noida
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Manager-Mobile Growth
AD2click Media
6 2023 - Current
- Work with Direct and indirect international or domestic Client's.
- Strong communication skills to collaborate effectively with cross-functional teams, including creative, analytics, and account management, to ensure cohesive campaign execution.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Experience in developing innovative media strategies that integrate with broader marketing initiatives to achieve overarching business goals.
- Set up, monitor, optimize, and scale several mobile campaigns like Noon minutes, Mashreq, Virgin Mobile, Viu, Banco Azteca, etc.
- Maintained detailed records of all client interactions, ensuring accuracy in reporting and facilitating clear communication across teams involved in each project or campaign execution.
- Delivered exceptional customer service by proactively anticipating client needs and providing tailored solutions.
Client Success Manager (Sales) (Mobile)
DGTG Marketing & Retail Pvt Ltd.
03.2020 - 05.2023
- Management of Direct advertisers, performance agencies, and ad-network from all over world; - Large-scale user acquisition, and digital promotion needs.
- Set up, monitor, optimize, and scale several mobile campaigns on daily basis.
- Analysis and optimization of hundreds of active campaigns in order to achieve best performances.
- Mentored junior team members in best practices for managing complex accounts and exceeding client expectations.
- Goal is to achieve clients KPI's and maximize ROI; Worked on different types of tracking platforms and Attribution platforms (like:- Affise, Trackier, Offers 18, Appsflyer, Adjust, and Branch, etc.).
- Served as primary point of contact between clients and company personnel, facilitating effective communication channels.
Affiliate Executive
Mobidiscover Digital Media
11.2018 - 03.2020
- Experienced in CPI, CPS, CPA, CPE,CPL on Ad-Network.
- Co-ordination with operation team to get on time campaign delivery.
- Dealing with campaign final numbers, validation part, Invoice.
- Prospected for new partners and executed setup and launch.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
Sales Researcher (Intern)
Reliance Securities
05.2017 - 07.2017
- I held dynamic position where I was responsible for engaging with prospective clients, presenting our investment products
- I continually stayed updated on market trends and product offerings, allowing me to provide informed recommendations and personalized investment strategies to our clients
- I played pivotal role in facilitating onboarding process by assisting clients in opening demat accounts
- This involved guiding them through necessary paperwork, ensuring compliance with regulatory requirements, and providing ongoing support to address any queries or concerns they had.
Education
Masters of Business Administration - Digital Marketing & Finance
Shri Ramswaroop Memorial Group of Engineering And Management College
Lucknow 08.2016 - 2018.05
B.com -
Monad University
India 06.2013 - 2015.05
Skills
Client Relationship Managementundefined
Timeline
Client Success Manager (Sales) (Mobile)
DGTG Marketing & Retail Pvt Ltd.
03.2020 - 05.2023
Affiliate Executive
Mobidiscover Digital Media
11.2018 - 03.2020
Sales Researcher (Intern)
Reliance Securities
05.2017 - 07.2017
Masters of Business Administration - Digital Marketing & Finance
Shri Ramswaroop Memorial Group of Engineering And Management College
08.2016 - 2018.05
B.com -
Monad University
06.2013 - 2015.05
Manager-Mobile Growth
AD2click Media
6 2023 - Current
Projects
Time Management, A study on financial statement of IndusInd bank, 05/2017, 07/2017 Data Management, Research project in my college on the financial statements of IndusInd Bank.
Attribution Platforms
- Appsflyer
- Adjust
- Branch
- Kochava
Projects
Research project in my college on the financial statements of IndusInd Bank., 05/2017, 07/2017, I undertook a comprehensive analysis of the financial statements of IndusInd Bank, aiming to gain a deeper understanding of its financial performance and position within the banking industry. Throughout the research process, I maintained a critical eye, seeking to uncover insights that could inform strategic decision-making and investment considerations. The project culminated in a comprehensive report summarizing my findings, analysis, and recommendations for IndusInd Bank's stakeholders, including investors, management, and regulators.
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