MEGHRAJ PATIL
Retention Marketer
Mumbai
Summary
Senior CRM & Retention Marketing Leader with 10+ years of experience driving profitable customer growth, loyalty, and engagement in e-commerce. Proven success in scaling CRM revenue from 0 to 1, launching high-impact loyalty programs, and delivering 25%+ uplift in repeat purchase rates through strategic, data-driven initiatives. Adept at leading cross-functional teams, managing large-scale MarTech implementations, and leveraging AI/ML-driven personalization to maximize CLTV and retention.
Overview
12
12
years of professional experience
1
1
Certification
Work History
General Manager – CRM, Retention & Growth
Tata CLiQ Fashion, Luxury & Palette Businesses
01.2023 - Current
- Scope: Tata CLiQ Fashion, Luxury & Palette (Beauty) businesses | Full P&L-linked CRM & retention strategy
- - Lead growth initiatives across repeat customer acquisition, discounting strategy, loyalty program design, and retention levers.
- - Define platform-wide CRM roadmap with Product, Data Science, Category & Brand teams.
- - Delivered ₹XX Cr+ in incremental revenue from loyalty and targeted retention programs.
- - Increased repeat purchase rate by XX% YoY and CLTV by ₹XX per customer, boosting category profitability by ₹XX Cr.
- - Reduced retention cost per order by XX% through optimized incentive spend.
- Last updated: Aug 2025 | Bold Professional - Tata Group Blue Highlights
Manager – CRM & Retention
Tata CLiQ Fashion, Luxury & Palette businesses
01.2021 - 01.2023
- Scope: Tata CLiQ Fashion, Luxury & Palette businesses
- - Took ownership of luxury and beauty segments in addition to fashion, aligning CRM to category-specific KPIs.
- - Managed CLTV, customer margin, and retention rate as core KPIs.
- - Achieved XX% uplift in luxury customer retention and ₹XX Cr incremental GMV.
- - Implemented high-value customer engagement strategy, increasing share of wallet by XX%.
- - Improved campaign conversion by XX%, translating to ₹XX Cr in additional sales, using AI/ML-driven segmentation.
- Last updated: Aug 2025 | Bold Professional - Tata Group Blue Highlights
Assistant Manager – CRM & Retention
Tata CLiQ Fashion business
01.2019 - 01.2021
- Scope: Tata CLiQ Fashion business
- - Owned MAU/DAU KPIs and category-level CRM planning.
- - Increased MAU by XX% and DAU by XX% via targeted campaigns.
- - Implemented seasonal reactivation plans, delivering XX% reactivation rate and ₹XX Cr incremental revenue.
- - Introduced A/B testing for offer constructs, improving ROI by XX% and reducing CPA by XX%.
- Last updated: Aug 2025 | Bold Professional - Tata Group Blue Highlights
Customer Retention Executive
Tata CLiQ Fashion business
01.2017 - 01.2019
- Scope: Tata CLiQ Fashion business
- - Ensured 100% on-time delivery of multi-channel campaigns (Push, Email, SMS).
- - Improved CTR from X% to X% and open rates from X% to X%, resulting in ₹XX Cr incremental sales.
- - Increased campaign conversion rate by XX% through segmentation & personalization.
- Last updated: Aug 2025 | Bold Professional - Tata Group Blue Highlights
CRM Supervisor & Data Executive
Rediffusion-Wunderman India Pvt. Ltd.
01.2015 - 01.2017
- - Managed CRM programs for Audi, Airtel, Ooredoo, Caterpillar, Conde Nast.
- - Designed Audi Club India loyalty program business case; ranked 4th at Loyalty Summit 2017.
Site Engineer – Electrical Projects
Reliable Electric Services
01.2014 - 01.2015
Education
Masters in Marketing Management -
Welingkar Institute of Management
01.2016
B.E. Electrical Engineering - undefined
Pune University
01.2014
Certification
Oracle Database SQL – Certified Expert (Score: 100%); Oracle 10g Administrator – Certified Associate (Score: 97%)
Accomplishments
- - Delivered ₹XX Cr+ incremental revenue from loyalty & retention programs in FY 2024–25.
- - Achieved XX% YoY growth in repeat purchase rate for luxury customers.
- - Expanded CRM scope from single business line (Fashion) to multi-business leadership covering Luxury & Beauty.
- - Improved customer lifetime value by XX% through advanced segmentation & lifecycle optimization.
- - Led a team of X, managing CRM communications for XX Mn+ active customers annually.
EDUCATION & LEADERSHIP DEVELOPMENT
- - Tata Group’s Blue Mint Leadership Program – Selected for high-potential leader journey with London Business School exposure & cross-functional capstone projects (Year)
- - Loyalty Summit Recognition – Ranked 4th nationally for Audi Club India loyalty program business case (2017)
- - CRM Revenue Impact – Led initiatives delivering ₹XX Cr+ incremental revenue through loyalty programs, retention levers & targeted campaigns (Year)
- - Innovation in Retention Marketing – Pioneered AI/ML-based lifecycle journeys resulting in XX% uplift in repeat purchase rates (Year)
Timeline
General Manager – CRM, Retention & Growth
Tata CLiQ Fashion, Luxury & Palette Businesses
01.2023 - Current
Manager – CRM & Retention
Tata CLiQ Fashion, Luxury & Palette businesses
01.2021 - 01.2023
Assistant Manager – CRM & Retention
Tata CLiQ Fashion business
01.2019 - 01.2021
Customer Retention Executive
Tata CLiQ Fashion business
01.2017 - 01.2019
CRM Supervisor & Data Executive
Rediffusion-Wunderman India Pvt. Ltd.
01.2015 - 01.2017
Site Engineer – Electrical Projects
Reliable Electric Services
01.2014 - 01.2015
B.E. Electrical Engineering - undefined
Pune University
Masters in Marketing Management -
Welingkar Institute of Management
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