Meha Khera
Senior Marketing Associate
Gurugram,HR
Summary
Demonstrated record of accomplishment in proposing, outlining and writing engaging, fresh content. Logical and methodical with creative eye for details and diligence in producing exceptional work.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Senior Marketing Associate - Content
WeddingWire India
Gurgaon, Haryana
10.2020 - 04.2022
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Developed copy while maintaining brand voice and adhering to legal requirements.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Coordinated art and graphics creation for effective merchandising.
- Edited website content and database to keep information correct and up-to-date.
- Used search engine optimization to improve traffic to brand websites.
Senior PR Executive
Fujifilm India
Gurgaon, Haryana
02.2020 - 10.2020
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships, and monitoring media.
- Worked on a CSR Activity on sexual awareness with Parwarish Cares Foundation.
- Coordinated press releases and handled press inquiries for all CSR activities.
- Forged strong media relationships to further public relations goals.
- Produced and distributed internal and external communications.
- Helped with photo and video production and performed visual and sound editing tasks for all CSR Campaigns.
- Content for all ad banners, advertorials, and collateral for Parwarish Cares Foundation.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Maintained energy and enthusiasm in fast-paced environment.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Community Manager
JWT India (ADK Fortune)
Gurgaon, Haryana
10.2017 - 02.2019
- Presented clients with unique copy options based on overall marketing objectives.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Managed competing deadlines with efficiency.
- Developed copy while maintaining brand voice and adhering to legal requirements.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
Editorial Assistant
Wedding Affair Magazine
Gurgaon, Haryana
11.2015 - 10.2017
- Provided copy editing support to hit target dates for editorial and design productions with print and digital material.
- Organized material, determined area of emphasis and wrote according to prescribed editorial style and format standards.
- Determining readiness of written pieces, made changes, and approved final versions for publication.
- Coordinated research activities for material development.
- Developed job aids and tools to support the departmental need for quality processes.
- Coordinated with marketing, communications and curatorial departments to align documentation needs.
- Supported publication by helping develop layouts and collaborating with production teams.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Worked with Earth Saviour Foundation as a Volunteer and supported Special Children.
Production Assistant
NDTV + GE
Gurgaon, Haryana
10.2008 - 07.2015
- Reviewed activities for production team to complete tasks on time.
- Supported world-class directors and service delivery to client community.
- Managed digital assets and resources for business, promotional and routine filming use.
- Digitized and logged footage for production team.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
Education
Master of Arts - ENGLISH
MA
Himachal Pradesh University 11.2019 - 11.2021
Bachelor of Arts - ENGLISH
ARSD College
New Delhi 04.2004 - 07.2007
Timeline
Senior Marketing Associate - Content
WeddingWire India
10.2020 - 04.2022
Senior PR Executive
Fujifilm India
02.2020 - 10.2020
Master of Arts - ENGLISH
MA
11.2019 - 11.2021
Community Manager
JWT India (ADK Fortune)
10.2017 - 02.2019
Editorial Assistant
Wedding Affair Magazine
11.2015 - 10.2017
Production Assistant
NDTV + GE
10.2008 - 07.2015
Bachelor of Arts - ENGLISH
ARSD College
04.2004 - 07.2007
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