MEHAK AGGARWAL
Delhi
Summary
Driven Business Analyst with strong analytical and problem-solving skills. Excel at translating complex requirements into actionable project plans and delivering robust data-driven solutions. Proven track record of enhancing operational efficiency and driving strategic decision-making. Bring collaborative approach to working with cross-functional teams to achieve business objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Analyst II
Vdx.tv
Noida
04.2022 - Current
- Collaborated cross-functionally with Product and Customer Success teams to launch personalized campaigns targeting high-value customer segments.
- Managed a diverse portfolio exceeding $4M in booked revenue, spearheading campaign delivery and optimization efforts, while pioneering client research initiatives. Achieved a 34% year-on-year revenue growth in the consumer goods vertical. Using DV360 and programmatic.
- Built performance dashboards and attribution models to accurately measure campaign impact and align marketing KPIs with business outcomes.
Business Analyst
Vdx.tv
Noida
10.2020 - 04.2022
- Executed end-to-end campaign processes, including pricing strategies, risk analysis, performance optimization, and delivery management.
- Managed a portfolio of more than 100 campaigns, with over $3 million in ad budget over the two years.
- Generated an incremental revenue of over $400k in ad revenue.
- Delivered weekly campaign insights and optimization notes, crafted compelling narratives, and insightful presentations to strengthen client partnerships.
Education
Bachelor's in technology - Electronics and Communication Engineering
Jaypee Institute of Information Technology
Noida01.2020
Class XII - Coursework in Physics, Chemistry, Mathematics and Economics
Apeejay School
Noida01.2016
Class X -
Apeejay School
Noida01.2014
Skills
- Microsoft Excel
- SQL
- Performance Marketing
- Dashboards (Looker)
- Campaign management
- Economics
- Decision Making
- Team Management
- Psychology
- Effective Communication
- Strong Interpersonal Skills
Accomplishments
- Built performance dashboards and analytics models that allowed real-time tracking of KPIs enabling agile decision-making.
- Launched retention workflows and lifecycle campaigns, resulting in a 25% uplift in user retention and a 15% increase in repeat campaigns.
- Put on multiple roles within the organisation resulting in being responsible for all camapign efforts from start to finish.
Certification
- The fundamentals of digital marketing
- KPMG Data Analytics Consulting Virtual Internship
Timeline
Business Analyst II
Vdx.tv
04.2022 - Current
Business Analyst
Vdx.tv
10.2020 - 04.2022
Bachelor's in technology - Electronics and Communication Engineering
Jaypee Institute of Information Technology
Class XII - Coursework in Physics, Chemistry, Mathematics and Economics
Apeejay School
Class X -
Apeejay School
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